The document discusses Microsoft's vision for Cloud OS, a unified platform for modern business. Some key points: - Cloud OS provides a consistent platform that can span multiple environments and clouds, allowing businesses to expand their tech skills and drive new innovation. - Microsoft sees opportunities to help businesses evolve their apps to meet new needs, ensure infrastructure scales to demand, and make faster decisions. - Cloud OS aims to deliver a consistent yet flexible development environment, unified management, common identity, and integrated virtualization across datacenters globally. - Service providers are seen as core to the Cloud OS vision in helping customers transition to the cloud through trusted, consistent yet differentiated solutions. - Triple-C, a Microsoft

1. Triple-C
and
Microsoft Cloud OS
Paul Schuman
Sr. Director, Hosting Service Providers
Microsoft

2. Congratulations
to Triple Cloud

3. Big data
40ZB
the size of digital universe
by 2020, of which 90%
will be unstructured data
Devices Apps Cloud
more than half
of information workers
across 17 countries report
using 3+ devices for work
one quarter
of external app
implementation spending
will be on mobility, cloud,
analytics & social, by 2016
nearly half
of total IT spend will be
cloud-related by 2020
Enable your employees
to work from anywhere
Evolve your business
apps to meet new needs
Help your business make
faster decisions
Ensure infrastructure will
scale to meet demand
Devices: “Info Workers Will Erase Boundary Between enterprise And Consumer Technologies.” Forrester Research. August 30, 2012
Apps: Gartner: “Predicts 2013: Business Impact of Technology Drives the Futures Application Services Market.” Nov. 21, 2012
Big data: Compiled from IDC digital universe forecasts
Cloud: “Prepare For 2020: Transform Your IT Infrastructure And Operations Practice.” Forrester Research. Oct. 24, 2012
Trends driving IT pressuresTrends driving IT pressures

4. Cloud OS
Microsoft’s vision of the unified platform for modern business
Hybrid design People-focusedEnterprise-grade
Trends driving into opportunitiesHow to turn IT pressures

5. Cloud OS
Microsoft’s vision of the unified platform for modern business
Global reach, scale & security
to meet business demands
One consistent platform across
multiple environments & clouds
Expand tech skillset to the cloud
for new innovation
Hybrid design People-focusedEnterprise-grade
Hybrid design People-focusedEnterprise-grade
Cloud OS

6. Innovation at enterprise scale
* IDC Server Workloads Study 2013 ** IDC 2013 WW Server Tracker
93%
of the Fortune 1000
use Active Directory
67%
servers worldwide run
on Windows Server**
46%
worldwide share:
SQL Server most widely-
deployed database*
66%
of enterprise seats
covered with System
Center
12B+
weekly Windows Azure
AD authentications
50%
of Fortune 500 use
Windows Azure
280%
year-over-year
database growth in
Windows Azure
29K+
organizations
already use
Windows Intune
1B+Office users, 1 in 4
enterprise customers
now has Office 365
Windows Azure runs
on Windows Server 8.5T objects
stored in Windows Azure
Bing runs on Windows
Server 5.5B+ global
queries per month

7. 70%
of CIOs will embrace a
“cloud first" strategy in
2016 –IDC
45%
of total IT services spent
on cloud services by 2020
–Forrester
71%
of companies see rising
demand for IT projects in
2013 –InformationWeek
Cloud Momentum
IDC, Worldwide CIO Agenda 2013 Top 10 Predictions, doc #238464, December 2012; Prepare For
2020: Transform Your IT Infrastructure And Operations Practice, Forrester Research, Inc., October 24,
2012; “Outlook 2013,” InformationWeek Report, 12/06/2012.

8. The Game is Changing for SMB

9. Hybrid design delivers consistency
• flexible development
• unified management
• common identity
• integrated virtualization
• complete data platform

10. Cloud OS Vision with Service Providers
1CONSISTENT
PLATFORM
SERVICE
PROVIDER
ON-PREMISES
MICROSOFT
Service Providers
• Help customers transition to the cloud
• Deliver trusted, consistent yet differentiated solutions
• Core to the Cloud OS Vision
Microsoft uniquely delivers the Cloud OS as a consistent and comprehensive set of capabilities across datacenters to support the world’s apps
and data anywhere.

11. Cloud OS and Triple C

12. Windows Azure datacenter
Windows Azure plus Cloud OS Network Partners
• 90+ Active Markets
• 3M+ Customers
• 425+ Datacenters
• 2.4M+ Servers
Cloud OS Network Partners

13. Our commitment

14. © 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.