1. Making Sense of Social Networks
And their use for business
Make location social

2. Welcome
Claudio Schapsis
Claudio.schapsis@bdnooz.com
www.bdnooz.com
@lbs_pro
@LBSLatAm
LBHL – Location Based Human Logistics
LBS LATAM

3. Who wants to be a millionaire?
??? is a service which enables users to easily Record, Annotate, Organize and Share their
personal geo-data on the Next Generation Web.
??? lets you discover right here, right now information about places all around you
Spontaneous Dating. ??? is a safe and easy dating service for meeting people near you.
Take Location-driven Services to new heights with the ??? Geographic Messaging Services
Platform
??? is about connecting with the people and places around you. We'll help you spend more
time with your friends, show you new places and introduce you to people in your
neighborhood
With ??? , you can find interesting singles close-by, strike up a conversation, maybe grab a
drink or share a cup of coffee with one of them and make a new friend
Explore the world around you and find nearby Places which your friends and other ?????
users have created.
Discover the world around you. ??? shows you who’s around, what to do and where to go.

4. What is your marketing proposition
Who wants to be a millionaire?
Abaq.us is a service which enables users to easily Record, Annotate, Organize and Share
their personal geo-data on the Next Generation Web.
Socialight lets you discover right here, right now information about places all around you
Take Location-driven Services to new heights with the Alcatel-Lucent Geographic Messaging
Services Platform
With Skout, you can find interesting singles close-by, strike up a conversation, maybe grab a
drink or share a cup of coffee with one of them and make a new friend
Discover the world around you. Loopt shows you who’s around, what to do and where to
go.

5. Show me the money $$$
Operator offers LBS Developer Free or Freemium
and charge for offers and service. LBS
the service charge for the developer
service charge third
parties

6. Bargain Power of Suppliers
Operators, Handset Manufacturers, M2M Providers, Interfaces,
Maps, SMS Aggregators, Government

7. Threat of New Entrants

8. Threat of New Entrants
$$$$

9. Threat of substitution
Social + Geo-Something
Is Location a Feature?
Can a full concept be developed around Location?
How important is immediacy?
Real location, future location, or virtual location?

10. The relationship with the operators
What is the typical mobile providers’ involvement (if any) and how
they should be involved?

11. Does your service depends on technology?

12. The size factor
How to growth the network
scale and usage
frequency
What are the catalysts?

13. Welcome to Hotel California
Lack of privacy as
fundamental part of
the business
Who owns the location
information of your
customers?
Can they delete their
tracks, comments,
ratings?
Is your business model “…We are programmed to receive.
using the location data You can checkout any time you like,
for third parties? But you can never leave!...”

14. A Social Operating System?
Is there a place for a Social
Operating System Skout
What is the potential of & More Socialight
community convergence?
Will networks share location?
Social
Where is the Market Going? More Operating
System
Loopt
Alcatel-
Other
Lucent
Abaq.us

15. Challenges
What are the Drivers in this
space?
What are the Challenges?
If you could go back in time and
change something in the
path of your company what
would it be?

16. Conclusions and Questions from the Public
Claudio Schapsis
Claudio.schapsis@bdnooz.com
www.bdnooz.com
@lbs_pro
@LBSLatAm