How & Why Job Seekers should use LinkedIn

1. LinkedIn for Job Seekers
September 18, 2012
Bill Bender

2. What is LinkedIn?
A Professional Networking tool that helps you:
 Build and Maintain your Network
 Learn Valuable Information about Companies and People
 Identify and Connect with Company Inside Connections
 Join Groups to gain Information and Connect with
Influential Contacts
 Establish your Expertise and Build Your Credibility
 Build your Personal Brand

3. Why LinkedIn for Job Seeking?
•LinkedIn is a way to Promote Yourself to 175 million people in
over 200 countries (45% in the US)
•LinkedIn Members include Executives from all the Fortune
500 companies
•LinkedIn says their Corporate Hiring Solutions are used by
85% of the Fortune 100 companies
•Recruiters and Decision Makers look at LinkedIn profiles
before hiring
•LinkedIn is Free and Easy to use

4. How can LinkedIn Help?
 The Best, Most Efficient way to Find a New Job
or Change Careers is through your Network.
 USA Today - “The Number One Way to Find a Job is
through Referrals, and LinkedIn is the biggest referral
network out there” - Charlene Li, founder of the research outfit Altimeter Group
LinkedIn is Growing at Two New Users every Minute

5. LinkedIn Strategy
1. Identify the Job or Career you want
2. Identify “Target Companies” that you want to work for
3. Identify “Target Contacts” that will help you get hired
4. Identify the “Brand” that will help you get that job or career
5. Build your LinkedIn Profile around those
Items, Companies, Contacts, and Brand
• As You develop your LinkedIn Profile be sure every aspect
Supports Your Strategy and Brand
• Don‟t forget Other Social Media must also support that too!

6. LinkedIn Profile Components

7. LinkedIn Profile Basics
•Name – Use Your First & Last Name
Only, no additions unless they are common in
your field or desired position
•Location – This helps identify you from
others with the same name
•Headline – Don‟t use a common title, use
something that will cause readers to look at your
whole profile to learn more about you
•Photo – Use a Professional Head Shot with a
neutral background to give your profile and
identity a more “Personal” and “Real” appearance

8. LinkedIn Profile Basics
•Name – Use Your First & Last Name
Only, no additions unless they are common in
your field or desired position
•Location – This helps identify you from
others with the same name (179 vs. 4)
•Headline – Don‟t use a common title, use
something that will cause readers to look at your
whole profile to learn more about you
•Photo – Use a Professional Head Shot with a
neutral background to give your profile and
identity a more “Personal” and “Real” appearance

9. LinkedIn Profile Basics
•Name – Use Your First & Last Name
Only, no additions unless they are common in
your field or desired position
•Location – This helps identify you from
others with the same name
•Headline – Don‟t use a common title, use
something that will cause readers to look at your
profile to learn more about you
•Photo – Use a Professional Head Shot with a
neutral background to give your profile and
identity a more “Personal” and “Real” appearance

10. LinkedIn Profile Basics
•Name – Use Your First & Last Name
Only, no additions unless they are common in
your field or desired position
•Location – This helps identify you from
others with the same name
•Headline – Don‟t use a common title, use
something that will cause readers to look at your
whole profile to learn more about you
•Photo – Use a Professional Head Shot with a
neutral background to give your profile and
identity a more “Personal” and “Real” appearance

11. LinkedIn Profile Basics
•Customized Public Profile URL –
Web Address for your LinkedIn Profile. A Custom
URL is professional looking, easy to remember
and use (http://www.LinkedIn.com/in/billbender)
•Summary – A short resume to highlight
your Skills, Expertise, and Accomplishments.
Use Key Words to be found in LinkedIn Searches
•Skill Set – A Strong Skill Set Separates you
from others
•Positions – List several Past Positions and
any Current Positions that are relevant to your
brand and desired career

12. LinkedIn Profile Basics
•Customized Public Profile URL –
Web Address for your LinkedIn Profile. A Custom
URL is professional looking, easy to remember
and use
•Summary – A short resume to highlight
your Skills, Expertise, and Accomplishments.
Use Key Words to be found in LinkedIn Searches
•Skill Set – A Strong Skill Set Separates you
from others
•Positions – List several Past Positions and
any Current Positions that are relevant to your
brand and desired career

13. LinkedIn Profile Basics
•Customized Public Profile URL –
Web Address for your LinkedIn Profile. A Custom
URL is professional looking, easy to remember
and use
•Summary – A short resume to highlight
your Skills, Expertise, and Accomplishments.
Use Key Words to be found in LinkedIn Searches
•Skill Set – A Strong Skill Set Separates you
from others
•Positions – List several Past Positions and
any Current Positions that are relevant to your
brand and desired career

14. LinkedIn Profile Basics
•Customized Public Profile URL –
Web Address for your LinkedIn Profile. A Custom
URL is professional looking, easy to remember
and use
•Summary – A short resume to highlight
your Skills, Expertise, and Accomplishments.
Use Key Words to be found in LinkedIn Searches
•Skill Set – A Strong Skill Set Separates you
from others
•Positions – List several Past Positions and
any Current Positions that are relevant to your
brand and desired career

15. LinkedIn Profile Basics
•Recommendations – A Credible
Source helps reinforce your value to prospective
employers
•Applications – Several Applications help
represent your brand and highlight your interest
and values
•Groups – The Groups you join can give you
Valuable Information and help you Network with
Influential People, as well as indicate your
Interest and Values

16. LinkedIn Profile Basics
•Recommendations – A Credible
Source helps reinforce your value to prospective
employers
•Applications – Several Applications help
represent your brand and highlight your interest
and values
•Groups – The Groups you join can give you
Valuable Information and help you Network with
Influential People, as well as indicate your
Interest and Values

17. LinkedIn Profile Basics
•Recommendations – A Credible
Source helps reinforce your value to prospective
employers
•Applications – Several Applications help
represent your brand and highlight your interest
and values
•Groups – The Groups you join can give you
Valuable Information and help you Network with
Influential People, as well as indicate your
Interest and Values

18. LinkedIn Etiquette
•Sending Invitations – Connect with people you Know that will Enhance your Brand.
Personalize Every Invitation with how they will know you or why you want to connect. Thank
everyone who accepts your invitation. Connecting with people you don‟t know, have nothing in
common with, and don‟t have your values doesn‟t help you.
•Receiving Invitations - Look at the senders profile for things in common, as well
as their values and ethics. Read their Summary, Recommendations, and Groups. If you
accept, be sure to thank them for inviting you to connect.
•Asking for Recommendations – Best Strategy: Send 2-3 recommendations to
your connections every week. When they receive unsolicited recommendations they will be
pleased and when LinkedIn asks them if they want to recommend you they will usually do so.
Recommendations from your most influential connections are the most powerful. Don‟t be
afraid to ask for changes, they want to help you.
Make it Personal !

19. Using LinkedIn Features & Benefits
•LinkedIn Searches Things to Remember in Searches:
You can Search for: •Click on the desired search
•People Category in the drop down box
•Companies •Click on “Advanced” to narrow down
a „people‟ search
•Jobs
•Groups •For People Searches select
“Current” or “Current & Past” for
•Answers
Titles & Companies
•Inbox

20. Using LinkedIn Features & Benefits
•LinkedIn Searches Things to Remember in Searches:
You can Search for: •Click on the desired search
•People Category in the drop down box
•Companies •Click on “Advanced” to narrow down
a „people‟ search
•Jobs
•Groups •For People Searches select
“Current” or “Current & Past” for
•Answers
Titles & Companies
•Inbox

21. Using LinkedIn Features & Benefits
•LinkedIn Groups –
•Scan Target Connections for Groups of Common Interest to join.
•Follow your Target Connections‟ Activity
•Learn about Potential Employers and Hiring Managers before the Interview
•Follow Target Connections‟ discussions and contribute to subjects that will highlight
your Expertise. Good Posts build Credibility. Frequent Posts Increase your
Exposure. After Gaining Credibility you can reply directly and connect.
•Company Pages -
•Learn about Company New Hires, Promotions, & Changes
•Identify Common Connections that have past or current positions

22. LinkedIn Job Searches
•Job Searches –
1. Click on “Find Jobs” under Jobs in the menu bar
2. Enter “Key Words” in the Search Bar
3. Click on “Advanced” to make the search more specific

23. LinkedIn Job Searches
•Job Searches Results
• for “Electrical Sales” I found 1888
jobs
• by adding zip & within 50 miles
results are reduced to 13 jobs
LI Job Search Tips:
•1 person can refer me to the hiring
manager in 1st job
•I have several direct “Connections”
for 1st & 5th jobs
•I have 32 people in my network at
the 2nd & 3rd jobs
You can Save Searches for Automatic Notification of New Postings !

24. LinkedIn Statistics to Check
•Network Updates (Home Page) •Who‟s Viewed Your
What your Connections are doing. Profile
(Listed on the Right Side of LI Home Page)
Find potential connections

25. LinkedIn Statistics to Check
•People You May Know •LinkedIn Profile Views
(Listed on the Right Side of LI Home Page) (emailed to you by LI)
Suggested based on Current Number of times your profile is viewed
Connections & Positions or found in searches Indicates how
successful your Profile & Strategy are

26. LinkedIn Premium Accounts
•LinkedIn Premium Accounts
•When to Consider Upgrading
•Expanded Search Results
(100 w/ basic, 300, 500, 700 w/ premium)
•Expanded Profiles
(2nd degree w/ basic – All w/ premium)
•Expanded Who‟s Viewed Profile
(Most Recent 5 w/ basic – All w/ premium)
•InMails - LinkedIn‟s premium messaging
(None w/ basic, 3, 10, 25 w/ premium)
•Cost
Basic: free Premium: $20, 40, 75 /month
Job Seeker Accounts: $20, 30, & 50 / month

27. Learn More About LinkedIn
•LinkedIn Groups
•Linked Strategies, Linked4Ministry, LinkedIn Group Product Forum
•LinkedIn Mobil (iPhone & iPad, Android, BlackBerry)
•Your Career Calling, Jobs 2.0, (search Groups by industry & key words)
•Blogs
•Interns Over 40 - http://internsover40.blogspot.com
•Websites
•Linked Strategies - http://www.linkedstrategies.com/webinar-registration/
•Windmill Networking - http://windmillnetworking.com
•I‟m on LinkedIn, Now What? - http://imonlinkedinnowwhat.com/
•Linked4Ministry – http://www.Linked4Ministry.org
•Webinars

28. Learn More About LinkedIn
•LinkedIn Help Center - http://help.linkedin.com/app/home/

29. Web Search Tools
•Quotation Marks “xx” – search for multiple words like “Vice President”
•Parenthesis – search for multiple things like (“Vice President” OR Director)
•AND / OR – „include‟ or „exclude‟ words or word strings in search (use CAPS)
•Plus Marks „+‟ – include multiple criteria in your search. “Acme Paper” + (“Vice
President” OR Director) + Marketing
•Asterisk „*‟ – wild card, use * if you don‟t know the whole name
•E-mail address Formats – find any company e-mail address to get format
•Page cannot be found – find deleted pages by clicking on “Cached”
•Google Show Options – Click on the “More” drop down box in the left hand
column
Google Alerts - automatically notifies you of new postings -
http://www.Google.com/alerts

30. LinkedIn Questions ? ?