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/ Potential Partner Pitch
/ Title
Organization name
Your name and title
Contact information




              www.janbendtsen.dk
/ Problem
Describe the customer pain that you
are alleviating


Be sure, that the potential partner
currently sells, or wants to sell, to
the same customers as you do


               www.janbendtsen.dk
/ Solution
Explain how you alleviate this pain
for the customer…
…and how you could do an even
better job with a partnership
Show that 2+2=5



              www.janbendtsen.dk
/ Partnership Model
Explain how the partnership would
work:
– Who does what
– When
– How
– …and why




                  www.janbendtsen.dk
/ Underlying Magic
Describe the technology, secret
sauce or underlying magic behind
your product or service


Visualize – show, don’t tell



              www.janbendtsen.dk
/ Demo
Make a demo or visualization of you
product or service.




              www.janbendtsen.dk
/ Competition
…this slide only if you are supreme
…you shouldn’t show your potential
partners better alternatives to work
with




              www.janbendtsen.dk
/ Management Team
Describe the key players:
– Management team
– Board
– Investors




                www.janbendtsen.dk
/ Next steps
End your presentation with a call to
action, fx
– A trial period
– A test installation




                        www.janbendtsen.dk
Inspired by Guy Kawasaki:
      The Art of the Start

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Potential partner pitch

  • 2. / Title Organization name Your name and title Contact information www.janbendtsen.dk
  • 3. / Problem Describe the customer pain that you are alleviating Be sure, that the potential partner currently sells, or wants to sell, to the same customers as you do www.janbendtsen.dk
  • 4. / Solution Explain how you alleviate this pain for the customer… …and how you could do an even better job with a partnership Show that 2+2=5 www.janbendtsen.dk
  • 5. / Partnership Model Explain how the partnership would work: – Who does what – When – How – …and why www.janbendtsen.dk
  • 6. / Underlying Magic Describe the technology, secret sauce or underlying magic behind your product or service Visualize – show, don’t tell www.janbendtsen.dk
  • 7. / Demo Make a demo or visualization of you product or service. www.janbendtsen.dk
  • 8. / Competition …this slide only if you are supreme …you shouldn’t show your potential partners better alternatives to work with www.janbendtsen.dk
  • 9. / Management Team Describe the key players: – Management team – Board – Investors www.janbendtsen.dk
  • 10. / Next steps End your presentation with a call to action, fx – A trial period – A test installation www.janbendtsen.dk
  • 11. Inspired by Guy Kawasaki: The Art of the Start