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3/2/2011




     7    THINGS
 The most important things to
know about the new iPad2 and
  how it will affect Marketing
iPad2
was revealed this afternoon
what does it mean for marketers?
1   Front & Rear Cameras
1   Front & Rear Cameras
    FaceTime will finally hit critical mass
1   Front & Rear Cameras
    Augmented reality applications
1   Front & Rear Cameras
    Multimedia for social sharing and UGC
Thinner than the iPhone 4




2   Thinner and Lighter
2   Thinner and Lighter
    Easier to carry = more out of the home usage
3   Affordable
3   Affordable
    Leads to higher penetration
4   AT&T & Verizon
4   AT&T & Verizon
    Reaches a larger audience. Connect anywhere
5   HDMI output
5   HDMI output
    Content consumption across multiple screens
6   Gyroscope
6   Gyroscope
    Gaming will take on a whole new level
6   Gyroscope
    Brands leading new experiences
7   Faster CPU & Graphics
7   Faster CPU & Graphics
    Deep and elegant brand engagements
See you in line
March 11th
   Ben Gaddis           VP – Growth and Innovation

   Ben.Gaddis@T-3.com | www.T-3.com

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7 Things To Know About iPad2

  • 1. 3/2/2011 7 THINGS The most important things to know about the new iPad2 and how it will affect Marketing
  • 3. what does it mean for marketers?
  • 4. 1 Front & Rear Cameras
  • 5. 1 Front & Rear Cameras FaceTime will finally hit critical mass
  • 6. 1 Front & Rear Cameras Augmented reality applications
  • 7. 1 Front & Rear Cameras Multimedia for social sharing and UGC
  • 8. Thinner than the iPhone 4 2 Thinner and Lighter
  • 9. 2 Thinner and Lighter Easier to carry = more out of the home usage
  • 10. 3 Affordable
  • 11. 3 Affordable Leads to higher penetration
  • 12. 4 AT&T & Verizon
  • 13. 4 AT&T & Verizon Reaches a larger audience. Connect anywhere
  • 14. 5 HDMI output
  • 15. 5 HDMI output Content consumption across multiple screens
  • 16. 6 Gyroscope
  • 17. 6 Gyroscope Gaming will take on a whole new level
  • 18. 6 Gyroscope Brands leading new experiences
  • 19. 7 Faster CPU & Graphics
  • 20. 7 Faster CPU & Graphics Deep and elegant brand engagements
  • 21. See you in line March 11th Ben Gaddis VP – Growth and Innovation Ben.Gaddis@T-3.com | www.T-3.com