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"   /   /'




                       ?
             http://soc.haifa.ac.il/~gustavo/norm
             s%20of%20disclosure%20mesch&be
                            cker.pdf


                             -             ¯




                                           ¯          •
                                                      •
                                     (Katash, 1989)
                                                      •
                                           =          •
                       ¯                             •

                                                    •




1
"   /   /'




                                         ¯               •
                                        =                •
                                               ¯       ¯ •

                                  (Joinson & Paine, 2007)
              = (identifiability)        ¯                •
                      -                               ¯ •




                     CMC-
                                                          •
             Computer mediated ) CMC-
                                        (communication


                                     CMC
                                       F2F




2
"   /   /'




                   CMC-
                     CMC- FtF                         .1 •
             Social presence theory                 ¯ - •
                     (Short, Williams, & Christie, 1976)
              ¯        ¯                  CMC            •
                                           FtF-
                                                         •
                ¯                                        •




                   CMC-
                   media richness theory              •
                                (Daft & Lengel, 1984)
                                     ¯        CMC- •
                                                      •
                                                      •




3
"   /   /'




                     CMC-
                                                     .2 •
                                            ¯           •

                                           ¯             •
                        :             ¯                  •
                            ¯                     ¯ - •
                                    (Bargh et al., 2002)
               (SIDE)                     -     ¯      - •
                                   -                   -
                                  (Spears & Lea, 1994) •




                     CMC-
             (URT)                                   -   •
                                                     -   •
                                                     -   •
                                     ¯               -   •
                                     (Walther, 2002 )    •
                                                  -      •
                                       (Joinson, 1999)




4
"   /   /'




                         CMC-
                                       :                    •
                                                            •
                                                    CMC
             (Joinson, 2001,2003; McKenna & Bargh, 1998)
                                                            •
                                (Hinduja & Patchin, 2008)
                              ¯                      ¯    •




                                                           .1
                                           CMC
                - FtF-                                     .2
                                                   CMC
               -                                           .3
                                                   CMC
                                                           .4

                                                           .5




5
"   /   /'




             2006 Pew Internet and :                      •
                American Life Survey of parents and teens
                                                          •

                                                        •
                                                        •
                                    12-18               •
                                                  N=935 •




                                    -
                                                           •

                                            ¯              •
                  -                                        •
                                                 (n=487)
                                                           •




6
"   /   /'




                 :                                                          •
                         ¯                                          ,
                             :                                              •
                                      ¯             "   ,
             ,                   ,                  :CMC-                   •

                                     11 :CMC-                               •




                                                                            •
                     ,                                      ,
                                 (        )
                                                :                           •
                                                                        -   •
                                                                ¯       -   •
                                                                        -   •
                                                                        -   •




7
"   /   /'




                                                                  :       •
                               (S.D.=1.70) 14.66                        - •
                                                                  94.8% - •
                                                                  63.5% - •




                                                                          •
             Variable                                Proportion

             It is ok to give my last name           .48

             It is ok to give my school name         .71

             It is ok to give my home phone number   .20

             It is ok to give my email address       .45

             It is ok to give my IM screen name      .54

             It is ok to give my link to my blog     .38

             I have a personal profile               .55

             I have a personal photo in the web      .48




8
"   /   /'




             -   •




             -   •




9
"    /   /'




              -   •




10
"    /   /'




              -   •




11
"    /   /'




              -   •




12
"    /   /'




13
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                             ¯       •

                                     •




                                 ¯   •
                                     •
                -    :   ¯           •
              CMC-                   •
                                     •
                                     •




14
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              "   •
                  •




15

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Norms

  • 1. " / /' ? http://soc.haifa.ac.il/~gustavo/norm s%20of%20disclosure%20mesch&be cker.pdf - ¯ ¯ • • (Katash, 1989) • = • ¯ • • 1
  • 2. " / /' ¯ • = • ¯ ¯ • (Joinson & Paine, 2007) = (identifiability) ¯ • - ¯ • CMC- • Computer mediated ) CMC- (communication CMC F2F 2
  • 3. " / /' CMC- CMC- FtF .1 • Social presence theory ¯ - • (Short, Williams, & Christie, 1976) ¯ ¯ CMC • FtF- • ¯ • CMC- media richness theory • (Daft & Lengel, 1984) ¯ CMC- • • • 3
  • 4. " / /' CMC- .2 • ¯ • ¯ • : ¯ • ¯ ¯ - • (Bargh et al., 2002) (SIDE) - ¯ - • - - (Spears & Lea, 1994) • CMC- (URT) - • - • - • ¯ - • (Walther, 2002 ) • - • (Joinson, 1999) 4
  • 5. " / /' CMC- : • • CMC (Joinson, 2001,2003; McKenna & Bargh, 1998) • (Hinduja & Patchin, 2008) ¯ ¯ • .1 CMC - FtF- .2 CMC - .3 CMC .4 .5 5
  • 6. " / /' 2006 Pew Internet and : • American Life Survey of parents and teens • • • 12-18 • N=935 • - • ¯ • - • (n=487) • 6
  • 7. " / /' : • ¯ , : • ¯ " , , , :CMC- • 11 :CMC- • • , , ( ) : • - • ¯ - • - • - • 7
  • 8. " / /' : • (S.D.=1.70) 14.66 - • 94.8% - • 63.5% - • • Variable Proportion It is ok to give my last name .48 It is ok to give my school name .71 It is ok to give my home phone number .20 It is ok to give my email address .45 It is ok to give my IM screen name .54 It is ok to give my link to my blog .38 I have a personal profile .55 I have a personal photo in the web .48 8
  • 9. " / /' - • - • 9
  • 10. " / /' - • 10
  • 11. " / /' - • 11
  • 12. " / /' - • 12
  • 13. " / /' 13
  • 14. " / /' ¯ • • ¯ • • - : ¯ • CMC- • • • 14
  • 15. " / /' " • • 15