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Case Study: Reporting & Optimization

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Benin Brown
Benin Brown

Benin Brown analyzes the web analytics of HeC Chocolates, a fictitious company, to assign meaning to the company's analytics.

Business
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Case Study: HeC Reporting and Optimization ,[object Object]
Health-eChocolate Company (HeC)
Overview ,[object Object]
Business Insights I ,[object Object],[object Object],[object Object]
Business Insights II ,[object Object],[object Object],[object Object]
Site Trends ,[object Object],[object Object],[object Object]
Site Trends: Con’t ,[object Object],[object Object],[object Object],[object Object]
Double Take ,[object Object],[object Object],[object Object]
Precedence ,[object Object],[object Object],[object Object],[object Object]
Logic Lower Pageviews Bounce Rate HeC’s monthly pageviews of approximately 120K is low relative to the1.2M pageviews that its top competitors average. However, due to their longevity in the market and the inherent name recognition that these competitors have going for this number of pageviews may not be realistic. Although higher than their HeC’s top competitors a 46.82% bounce rate is still in line with eCommerce sites overall.
Goal I Grow Revenue Business Goals Grow revenue by 25% between now and September 2010 Action Items ,[object Object],[object Object],Risks ,[object Object],[object Object],Counter Measures ,[object Object],[object Object]
Goal II Increase Conversion Rate Business Goals Increase conversion rate by 3% by September 2010 Action Items ,[object Object],[object Object],Risks ,[object Object],[object Object],Counter Measures ,[object Object],[object Object]
Goal III ,[object Object],Business Goals Grow organic search traffic to 35% by December 2010 Action Items ,[object Object],[object Object],Risks ,[object Object],[object Object],Counter Measures ,[object Object],[object Object]
Re-Cap

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Case Study: Reporting & Optimization

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  • 10. Logic Lower Pageviews Bounce Rate HeC’s monthly pageviews of approximately 120K is low relative to the1.2M pageviews that its top competitors average. However, due to their longevity in the market and the inherent name recognition that these competitors have going for this number of pageviews may not be realistic. Although higher than their HeC’s top competitors a 46.82% bounce rate is still in line with eCommerce sites overall.
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