2. THE COMPANY
• Olie, Inc. (Olie) is a company focused on emerging, clean energy storage
technologies.
• Olie owns worldwide rights to the patented Rechargeable Alkaline
(RAMcell) battery technology - considered one of the most cost effective
and environmentally responsible battery technologies in the world.
• Small format RAMcells have been sold to leading retailer and to Original
Equipment Manufacturers (OEM) since 1994.
• Large format RAMcells are currently under development and will target
the $48 billion lead acid battery market.
• Large Format RAMcells are expected to revolutionize the battery market.
• Historically, small format RAMcell batteries and charger kits were sold at
retail in Canada.
• New retail business is now in place in the US, Europe and South Africa
with new opportunities being pursued in several markets.
• A recent focus on the use of RAMcells in OEM products including solar
garden lights and LED lighting and has resulted in a growing OEM business.
OLIE, INC.
3. THE RAMCELL TECHNOLOGY
• The RAMcell technology was developed by the same scientist who
invented the single-use alkaline battery technology.
• 35 patents issued and over $40 million spent on R&D to date.
• RAMcells are pre-charged and ready to use.
• RAMcells do not suffer from rapid self discharge issues like other
rechargeable batteries and hold their charge for 7-years.
• Hassle free charging – RAMcell can be recharge at any time with no
memory effect.
• 1000’s recharges depending on use and frequency of recharging.
• Available in AAA, AA, C and D sizes and 12, 9 and 6 volt battery packs.
• Large format RAMcells are 1/3 the weight and size of a comparable
lead acid battery.
• RAMcells are low cost, and use readily available raw materials.
• RAMcell use no heavy metals and is the only consumer battery to be
awarded the prestigious EcoLogo.
OLIE, INC.
4. RECENT HIGHLIGHTS
• Through an asset purchase in 2012, Olie has combined the small format
and large format RAMcell businesses.
• The acquisition brings together all patents, know-how, laboratories,
manufacturing, personnel, supply contracts and business relationships.
• This acquisition is key to completing the development and market launch
of the large format RAMcell.
• In association with this acquisition and a new focus on OEM applications
the sale of OEM batteries grew by over 300% in 2012.
• OEM products using RAMcells including solar lights and spotlights began
selling in 2012 at Home Depot US, Wal-Mart US, West Marine, Wal-Mart
Canada and other retailers.
• Retail sales of batteries and charger kits are poised to expand into several
new markets in 2013.
• Based on its R&D, manufacturing and marketing expertise Olie has been
approached to bring to market new battery and charging technologies.
OLIE, INC.
5. GLOBAL BATTERY MARKET
US$89 BILLION/YEAR - 2012
Global Shipments
24%
Rechargeable Batteries
72% Alternative Energy
4% Storage
Primary Batteries
Data from Freedonia Group, Inc.
OLIE, INC.
6. RECHARGEABLE BATTERY MARKET
US$63 BILLION/YEAR - 2012
Global Shipments
20%
8%
Lead Acid
72% Nickel
Lithium
Data from Freedonia Group, Inc.
OLIE, INC.
7. RECENT MARKET DEVELOPMENTS
• In 2011 China closed over 1,500 lead-acid
battery plants due to health issues related to
toxic lead.
• Issues continue with lithium battery fires and
explosions.
• Raw material price fluctuations.
• NiCd batteries banned in Europe in 2008 due
to health issues related to toxic cadmium.
OLIE, INC.
9. SMALL FORMAT OEM SALES
• RAMcells are now being used in a
growing number of OEM products
replacing lead acid, NiCd, NiMH,
lithium and single-use batteries.
• A recent focus on products that
have historically used lead acid
batteries has resulted in significant
new business.
• A number of new OEM products
using RAMcells are under
development.
• Sales are conducted through
contract manufactures, agents and
direct with OEMs.
OLIE, INC.
10. SMALL FORMAT RETAIL SALES
• RAMcell is the lowest cost
rechargeable battery and the only
one that can replace disposable
alkaline batteries in every application.
• RAMcell batteries and charger kits
have been sold under several brands
and retailer private labels since 1994.
• Available in Canada, US, Europe, and
South Africa.
• Sales in China and India to start in
2013.
• Retail sales are conducted through a
growing network of distributors.
OLIE, INC.
11. RAMcell CHARGERS
• Several innovative chargers are available.
• 2-position, 4-position and 8 position chargers.
• Wall-plug and compact USB chargers.
OLIE, INC.
12. SMALL FORMAT RAMcell MANUFACTURING
• ISO 9001 certified plant located in
Nova Scotia, Canada.
• 40,000-sq. ft. facility on 10.5 acres
of industrial land with room for
expansion on additional 5 acres.
• Two automated lines with a total
annual capacity of over 100
million AA and AAA batteries with:
• Assembly
• Processing
• Packaging
• QC operations
• Land and equipment are valued at
over $5 million.
OLIE, INC.
14. LARGE FORMAT RAMcells
All the Advantages of Small
Format RAMcell with:
- New construction format
- Same raw materials used
- Improved charge and discharge rates
- Better utilization of active materials
- Scalable to any size battery
- 1/3 weight & size of lead acid battery
- Maintenance free
- No heavy metals used
OLIE, INC.
15. SIZE & WEIGHT ADVANTAGE
RAMcell 100 Amp Hour RAMcell 100 Amp Hour
Battery vs Battery VS
Lead Acid 100 Amp Hour Lead Acid 34 Amp Hour Battery
Battery
OLIE, INC.
16. RAMcell SHELF LIFE ADVANTAGE
Charge Retention at 20°C NiMH
NiCd
Lead Acid
RAMcell MnZn
0 1 2 3 4 5 6 7
Years
OLIE, INC.
17. RAMcell ENERGY DENSITY ADVANTAGE
Projected
RAMCELL Lithium
FLAT PLATE
NIMH
Lead Acid
Wh/Kg 30 67 90 150 150
THE POWER OF RAMCELL
OLIE, INC.
18. RAMCELL COST ADVANTAGE
$ / KW Hour
Lithium
RAMCELL
NIMH FLAT PLATE
Lead Acid
Projected
$/KW Hour* ~$1000 $550 $170$120 $150
* : $ per KWh value are taken from public information and internal cost estimates .
OLIE, INC.
19. THE ENVIRONMENTAL ADVANTAGE
• 3 billion batteries end up in US landfills
each year.
• This equates to over 100,000 tons of
battery waste per year in our landfills.
• The toxic metals used in batteries: lead,
cadmium, mercury, and nickel –are all
poisonous to humans.
• RAMcells contain NO toxic metals.
• RAMcells significantly reduce the amount EcoLogoTM is North America’s largest, most
of heavy metals and waste entering respected environmental standard and
certification mark
landfill sites.
• RAMcell is the only battery to be awarded
the prestigious EcoLogo.
OLIE, INC.
20. LARGE FORMAT RAMcell MARKET FOCUS
Off Grid : $10 billion/year(1)
• Cell tower
• Traffic control systems
• Cable network systems
• Uninterrupted Power Supply
• Off-grid storage
• Wind
• Solar …
Automotive : $30 billion/year(2)
• Starter Lights & Ignition
• Hybrid electric vehicle applications
(1) Lux Research, June 2011 (2) Lucintel, August 2012
OLIE, INC.
22. LEADERSHIP TEAM
Head office Management Directors
World Trade Center Wayne Hartford Gregg K. Vernon P.Eng
Suite 404 - 999 President Executive Chairman
Canada Place
Stephen Meldrum
Vancouver BC Frank Borowicz QC CA(HON)
Chief Operating Officer
Independent Director
Josef Daniel-Ivad PhD
Toronto office Chief Technology Officer Grant Vernon
30 Pollard St Dorlyn Evancic Independent Director
Richmond Hill Chief Financial Officer
Ontario Rob Fashler
Chief IP Officer
Battery Plant Doug McKillop
41 Tantramar Cres Plant Manager
Amherst
Nova Scotia
OLIE, INC.
23. SUMMARY
Cost Reducing and Sustainable Technology
• RAMcell is a proven technology
• Large format RAMcell is a Game Changer for power storage
• Highest performance/cost ratio for rechargeable battery
• High energy density
• “Industry Best” shelf life with lowest self discharge
• Readily available, Lowest Cost anode/cathode materials
• Proven Manufacturing expertise and operating plant
Exclusive IP
• Current portfolio of 35 worldwide patents in place
Experienced Team
• Highly experienced management team
• Global Perspective
• Strong R&D partners
• Strong strategic alliances
OLIE, INC.
25. USE OF PROCEEDS
$500,000 $100,000
$1,000,000
$4,000,000
$1,200,000
$1,300,000
$1,900,000
Flat-plate high speed line engineering, procurement
Pilot line design/procurement
Flat-plate Cell/battery development, testing, design
Corporate overhead and working capital
NSBI Debt acquisition
Working capital, material and final goods inventory for cylindrical business
Patent & IP costs
25
29. OEM Sales
• OEM sales are RAMcells sold for use in
OEM battery operated products.
• RAMcells are replacing lead acid, NiCd,
NiMH, lithium, and single-use
batteries.
• A recent focus on products that have
used lead acid batteries has resulted in
significant new business with products
now available at Wal-Mart, Home
Depot US, West Marine, others.
• Up to 1/3 the weight and size of lead
acid batteries.
• Sales are conducted through contract
manufactures, agents and direct with
OEMs.
OLIE, INC.
30. BRINKMANN SPOTLIGHTS
• Several Spotlight products using RAMcell
battery packs are now available in the US and
Canada from Brinkmann.
• Products are sold at Wal-Mart US, Home Depot
US, West Marine, Pep Boys, Tractor Supply and
other North American retailers.
• RAMcells are replacing lead acid batteries that
had traditionally been used by Brinkmann.
• New lighting products including flashlights are
now under development.
• Brinkmann has been a customer since 2009
with over 5 million RAMcells purchased to
date.
• Purchases are made monthly.
OLIE, INC.
31. FUSION SOLAR
• Fusion, a leading North American solar
lighting company has switched to
RAMcell for use in their solar lights.
• Customers include Wal-Mart, Costco,
Canadian Tire, and Home Depot.
• In addition to the use of RAMcells in
their lights they are also selling AA and
AAA 4-packs and 8-packs to support
their lighting business.
• Wal-Mart Canada and several other
retailers have ordered these packs.
• Fusion has been a customer since
October 2012 with 750,000 batteries
purchased to date.
• Purchases are made in the fall and
winter to coincide with the spring sale
of their solar lights.
OLIE, INC.
32. BEYOND PLATINUM TV REMOTES
• Beyond Platinum, based in South Africa is
replacing disposable alkaline batteries with
RAMcells.
• These batteries are being sold along with
their TV remote controls to MultiChoice, the
largest cable provider in Africa.
• Both companies switched to RAMcell for
environmental reasons.
• RAMcells are ideally and uniquely suited for
use in remote controls.
• Up to 10 years of service so RAMcells can last
for the life of the remote.
• Beyond Platinum has been a customer since
2011 with over 2 million batteries purchased
to date.
• Purchases are made quarterly.
OLIE, INC.
33. ONZO ENERGY MONITORS
• RAMcells are used by Onzo in their
new energy monitors.
• These products monitor
information on the amount of
electricity consumers use in terms
of power, cost and their carbon
footprint.
• Onzo has been a customer since
2010 with 1.5 million batteries
purchased to date.
• Purchases are made quarterly.
OLIE, INC.
34. QUANTYS SOLAR
• German based QUANTYS is
using RAMcells in their line of
solar powered products.
• Products include solar
powered clocks, and smoke
detectors.
• RAMcells can provide up to 10
years of service so they can
last for the life of the QUANTYS
products.
• QUANTYS has been a customer
since 2010 with 500,000
batteries purchased to date.
• Purchases are made quarterly.
OLIE, INC.
35. CHERRY COMPUTERS
• RAMcells are ideally suited for use in
mice, keyboards and other computer
accessories.
• RAMcells are currently being used by
German computer supplier Cherry in
wireless mice and keyboards.
• Opportunities being pursued for both
single-cell use and built in battery
packs
• Cherry has been a customer since
2009 with close 500,000 batteries
purchased to date.
• Purchases are made semi-annually.
OLIE, INC.
36. COSTCO US SOLAR
• The Pure Energy brand has
recently been named one of 3
battery brands to Costco’s solar
lighting suppliers.
• We are in discussions with
these suppliers regarding sales
of other retailers in the US,
Canada, Europe and Asia.
• Sales are expected in the early
2014 to coincide with the spring
sales of solar lights.
OLIE, INC.
37. OEM DEVELOPMENT
BASED ON RECENT SUCCESSES SEVERAL NEW
OEM OPPORTUNITIES ARE IN DEVELOPMENT:
• Logitech – Solar Keyboard
• US Military - Various
• Coleman – Flashlights
• Stanley - Spotlights
• Global X – Solar
• Paradise– Solar
• Dorcy – Flashlights
• Polyvision – Educational
Products
• Seasonal Specialties – Solar
• Huatai - Flashlights
OLIE, INC.
38. Retail Sales
• Retail sales are the sale of batteries
and charger kits to consumers through
retail stores, e-commerce sites, and
home shopping networks.
• RAMcells are old under several brand
names including retailer private label.
• RAMcells are ideal for consumer use
as they are cost effective, green, ready
to use out of the package and can be
charged over 100 times.
• RAMcells are available in AAA, AA, C,D
sizes.
• Sales are conducted through a growing
network of distributors.
OLIE, INC.
39. Chargers
• Several innovative chargers available.
• 2-position, 4-position and 8 position chargers.
• Wall-plug and compact USB chargers.
OLIE, INC.
40. CANADIAN SALES
• RAMcell products have been sold in
Canada since 1994.
• Products are sold under the Pure
Energy brand and retailer private
label.
• Wal-Mart has been selling RAMcells
since 1996 and Canadian Tire chose
RAMcell for their prestigious eco-
friendly line of Blue Planet products
in 2009.
• Several new Canadian accounts
signing on for 2013.
• To date over 50 million RAMcell have
been sold by Canadian retailers.
• Purchases are made quarterly.
OLIE, INC.
41. IGO SALES
• iGo is a leading provider of power
management solutions for charging
mobile devices and reducing power
consumption.
• iGo now has 40 accounts carrying
RAMcell – including Frys Electronics,
Micro Electronics, Brandsmart.
• Sales taking place in the US, Canada,
Europe, Australia, Asia.
• Basketball legend Shaquille O’Neal is
iGo’s spokesperson for RAMcell products.
• Several large retailers are reviewing the
product line for 2013.
• iGo has been a customer since 2011 with
4.5 million batteries purchased to date.
• Purchases are made quarterly.
OLIE, INC.
42. SOUTH AFRICAN SALES
• In addition to the use of
RAMcells in their TV
remotes, Beyond Platinum
is now selling products at
MultiChoice retail outlets.
• They plan to introduce
products to a wide number
of retailers in 2013.
• Retail sales began in late
2012 with 200,000 batteries
sold.
• Purchases are made
quarterly.
OLIE, INC.
43. Huatai China
• Huatai is one of the largest battery
companies in the world.
• They currently sell over 2.5 billion
batteries annually.
• Batteries are sold in over 60 countries
including throughout Europe, North
America, Africa, and The Middle East.
• They have an extensive network of
domestic and export distribution and
retail partners.
• Discussions on distribution and
eventual production in China have
been ongoing with initial retail sales
expected by the summer of 2013.
OLIE, INC.
44. RETAIL SALES DEVELOPMENT
THE COMPANY IS PURSUING SEVERAL RETAIL
SALES AND DISTRIBUTION OPPORTUNITIES:
• Philips - Europe
• Rayovac – US
• DWP – Pakistan
• ON Power – Europe, China
•
•
HoldTec - China
Duruman – Turkey/Middle East Duruman
• Fusion– Canada
• Tri-vision – US/Canada
OLIE, INC.
45. Conclusion
• There are several current customers for retail and OEM sales:
• Brinkmann - Customer since 2009 with over 5 million RAMcells
purchased to date.
• Fusion - Customer since October 2012 with 750,000 batteries
purchased to date. Beyond Platinum
• Beyond Platinum - Customer since 2011 with over 2 million
batteries purchased to date.
• Onzo - Customer since 2010 with 1.5 million batteries purchased
to date.
• QUANTYS - Customer since 2010 with 500,000 batteries
purchased to date.
• Cherry - Customer since 2009 with close 500,000 batteries
purchased to date.
• Canadian Sales – Customers since 1996 with over 50 million
batteries sold to date.
• iGo - Customer since 2011 with 4.5 million batteries purchased
to date.
OLIE, INC.
47. Benefits
RAMcell
• Thousands of recharge cycles
• Brighter lights due to higher voltage
• Batteries have a 7-year shelf life and are
ready to use out of the box
• Longer run times due to the sloping
discharge profile
• No safety issues like lithium
• Non toxic with no environmental issues
like NiCd and NiMH
OLIE, INC.
48. Brighter Light
Higher voltage
NiMH/NiCd Rechargeable
Battery Alkaline Battery
* Incomparison with nickel based AA 600mAh
OLIE, INC.
50. THOUSANDS
Of cycles
1.4
1=300mAh, 2=400mAh, 3=500mAh
1.3
Discharge End Voltage (V)
1.2
1.1
1
1.0
3 2
0.9
0.8
0 200 400 600 800 1000
Number of Cycles
OLIE, INC.
51. Rechargeable Comparison
RECHARGEABLE ALKALINE NiCd & NiMH LITHIUM
• Comes fully charged • Must be charged first • Comes fully charged
• 1.5V system • 1.2V system • 3.2V is not compatible
• Holds charge for 7 years with current solar
• 30% capacity loss per
• 2000 mAh capacity circuitry
month
• • 10% capacity loss per
No memory problem • 600-800 mAh capacity
month
• No safety issues • Memory effect problem
• 400 mAh capacity
• No toxic chemicals • No safety issues
• No memory problem
• Low price • Toxic Cadmium & Nickel
• Very flammable
• Low price electrolyte
• Toxic Cobalt or Nickel
• High price
OLIE, INC.
52. LEGAL ADVISORY
These slides and oral presentation contains certain “forward-looking statements” and “forward-looking information” under
applicable securities laws concerning the business, operations and financial performance and condition of Olie, Inc. (“Olie”)
and or its wholly owned subsidiary Hybrid Energy Technologies Inc. (“HET”). Forward-looking statements and forward-looking
information include, but are not limited to, statements with respect to estimated operating costs, production forecasts and
technology development of Olie; synergies and financial impact of completed acquisitions; the benefits of the acquisitions
and the development potential of the Olie proprietary technology; the future price of materials; the realization of product
sales estimates; the timing and amount of estimated future production; costs of production; success of engineering activities;
potential licensing of the Olie’s technology; and currency exchange rate fluctuations. Except for statements of historical fact
relating to the company, certain information contained herein constitutes forward-looking statements. Forward-looking
statements are frequently characterized by words such as “plan,” “expect,” “project,” “intend,” “believe,” “anticipate”,
“estimate” and other similar words, or statements that certain events or conditions “may” or “will” occur. Forward-looking
statements are based on the opinions and estimates of management at the date the statements are made, and are based on
a number of assumptions and subject to a variety of risks and uncertainties and other factors that could cause actual events
or results to differ materially from those projected in the forward-looking statements. Many of these assumptions are based
on factors and events that are not within the control of Olie and there is no assurance they will prove to be correct. Factors
that could cause actual results to vary materially from results anticipated by such forward-looking statements include
changes in market conditions, risks relating to international operations, fluctuating materials prices and currency exchange
rates, changes in project parameters, the possibility of project cost overruns or unanticipated costs and expenses, labor
disputes and other risks associated with the industry, failure of plant, equipment or processes to operate as anticipated,
acquisitions not being integrated successfully or such integration proving more difficult, time consuming or costly than
expected. Although Olie has attempted to identify important factors that could cause actual actions, events or results to
differ materially from those described in forward-looking statements, there may be other factors that cause actions, events
or results not to be anticipated, estimated or intended. There can be no assurance that forward-looking statements will prove
to be accurate, as actual results and future events could differ materially from those anticipated in such statements. If any of
these risks or uncertainties materialize, or if our underlying assumptions prove to be incorrect, actual results may vary
significantly from what we projected. Any forward-looking statement you see or hear during this presentation reflects our
current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to
our operations, results of operations, growth strategy, and liquidity. Olie undertakes no obligation to update forward-looking
statements if circumstances or management’s estimates or opinions should change except as required by applicable
securities laws. The reader is cautioned not to place undue reliance on forward-looking statements. Statements concerning
estimates may also be deemed to constitute forward-looking statements to the extent they involve estimates of future
activities and results that will be encountered as the business is developed. Comparative market information is as of a date
prior to the date of this presentation.
OLIE, INC.
