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1. INSITUTION
RESEARCH
Clash Magazine

2. INTRODUCTION AND HISTORY
“Clash”
• Is a popular music and fashion magazine which is website based and is
published 10 times a year by Music Republic Ltd.
• The magazines content will range between modern band and popular artists,
with the concentration of there effect on surrounding culture. As well as film
and technology.
• Providing in-depth features and stunning shoots alongside informative news,
exclusive interviews and respected reviews.
• They challenge conventions like no other with there issues, many of which are
themed artist specials.
• Readership - 200’000+.
• Gender 50/50
• Age 18 - 31

3. CONTENT OF THE MAGAZINE
• Music News
• Festivals
• Film
• Interviews
• Electric Section
• Fashion
• Album Review
• Artist Review

4. PUBLISHING INSTITUTION
The magazine was published by “Clash Music Ltd” before it went into liquidation, now
it is published 10 times a year by Music Republic Ltd. Clash Music Ltd was a media
company, based in the UK that publishes products through print and online platforms.
The company publishes Clash Magazine worldwide and is related to a institutions such
as; Nike, Ben Sherman, Topman, Levis and Paul Smith.
Founders
• Iain Carnegie - Art Director
• Jon-Paul Kitching - Advertising Director
• Simon Harper - Editor
• John O'Rourke - Publisher

5. AUDIENCE
• Main target audience appears to both male and female young adults and
teenagers.
• They are an independent magazine and I think this quality follows through
with design elements of there magazine.
• The style is minimalistic, bold, simple and too the point.
• Its formal with a clean structure that is neat and keeping to one colour
palette on the magazine to connote a calm and mature feel for the readers.

6. LAYOUT
• The house style of the magazine has been well throughout and kept consistent from start to
finish. With a professional look, simple to read, natural and realistic emulating on the indie
genre.
• Colour scheme is very simplistic keeping to one colour on the front cover with an engaging
image displayed above.
• Contrasting Colours.
• Minimalistic.
• Nostalgic.
• The magazine is contempt within itself and the design it is displaying.
• Modern.
• Fashionable.
• Independent.