What is Social Media and how can it work for my leisure business
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Slides by Ben Kinnaird and Helen Coldicott
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What is Social Media and how can it work for my leisure business
- 1. Social Media What is it and how can it work for my business?
- 3. Part 1 What is Social Media?
- 4. Social as in socialising, chatting, making friends, sharing, recommending or just keeping in touch
- 11. Media as in various types and formats
- 12. Getting Involved
- 13. Know
- 14. Like
- 15. Trust
- 16. Part 2 Using Social Media in business
- 17. Social Media in business Promotion
- 18. Social Media in business Better informed Potential clients Research New markets
- 19. Social Media in business Sharing
- 20. Social Media in business Customer Satisfaction
- 21. Getting started Making a plan
- 22. Step 1 - Understand What do you want to achieve Who is your target audience What are your audience interested in
- 23. Step 2 - Engage Focus on relevant topics Decide how often Start simple
- 24. Step 3 - Convert Action you want people to take How will you measure this Feedback into step 1
- 25. Bonus Part 3 Social Media Tips
- 26. Social Media Tips - Twitter Raise your profile by talking to famous people & organisations with large followings
- 27. Social Media Tips - Twitter Raise your profile
- 28. Social Media Tips - Twitter Raise your profile
- 29. Social Media Tips - Facebook Build relationships by 'Liking' businesses & people you want to work with then @mentioning them
- 30. Social Media Tips - Facebook Like experts or popular destinations then...
- 31. Social Media Tips - Facebook ...share & comment on their updates
- 32. Social Media Tips - LinkedIn Creative, 100% complete profiles help you to stand out from the crowd
- 33. Social Media Tips - LinkedIn Stand out from the crowd
- 34. Social Media Tips - TripAdvisor Responding to negative reviews
- 35. Social Media Tips - TripAdvisor Responding to negative reviews
- 36. Open questions
- 38. Thank You ;) InventiveWorkshops.com Follow us @BenKinnaird and @HelenColdicott
Notes de l'éditeur
- BEN Split into 2 parts
- Intro Ben Intro Helen
- Ask audience! Make it easy Break down the words
- Our intepretation
- From happy memories
- to not so happy ones
- Sharing
- Attending social events St Paul's carnival Bristol
- Networking TripAdvisor workshop
- or team building
- Way it's communicated Who uses these?
- Your customers are already using social media 800M+ Facebook 100M+ Twitter How get involved? Win new customers Retain existing Develop good links within your industry Start looking how we build lasting relationships in 3 stages
- You are visible Go out meet people Advertise
- Take interest in others Start sharing - Referrals - Recomendations - Helpful advice
- Do what you say you'll do On time Consistent personality Become trusted
- HELEN
- Who already uses SM to promote business? People recommend your company publically
- How can we use SM to research Better informed - Local events Potential clients Business partnerships
- Ideas - what to do, where to eat Friendly, show personality Local knowledge Discounts, offers and deals
- Everyone benefits Reduce calls Improve TripAdvisor reputation
- BEN 3 steps
- Relevant for audience Start by recommending / quoting others
- HELEN
- Everyone benefits Reduce calls Think the kind of people and organisation your target audience might be interested in Follow them and start chatting!
- For example you might want to follow popular Hereford Tourist Destinations and organisations like: Westons Cider Mill Dunkertons Cider Mill The Courtyard Theatre Visit Herefordhire Ramblers Association Walking in Hereford Eastnor Castle Hereford Canoe Hire Eastnor Pottery Visit Ledbury Kinnersley Castle Berrington Hall Hampton Court
- 1. Find them 2. Follow them 3. @mention them or retweet them Help them to promote their events and they may return the favour... Pay them a compliment or recommend them and they may retweet you!
- It's the same principle as before just a different social media channel...
- 1. Find them 2. Like them 3. @mention them...
- In this example Wilton Court has: 1. Searched for Weston Cider FB page 2. Like their page. 3. Gone back to their own company page and @mentioned them.... Weston's receive an email notifaction that Wilton Court have recommended them to their Followers and they in turn "like" the update! You scratch my back and I'll scratch yours...
- Yes LinkedIn is primarily for the B2B audience. However what some B2C businesses miss out on is that Google rate LinkedIn profiles very highly. Having another detailed opportunity to explain about your business with links to your website and social media links direct from LinkedIn for free!
- Demonstrating how you handle negative feedback Preparation Take a deep breathe Don't take it personally Sort out the facts Follow Up Follow up by phone Write a Management Response Take responsibility and apologise What have you done in response to their complaint?
- Demonstrating how you handle negative feedback Preparation Take a deep breathe Don't take it personally Sort out the facts Follow Up Follow up by phone Write a Management Response Take responsibility and apologise What have you done in response to their complaint?
- BEN Visit website - Subscribe for tips - Listen to Podcast - Sign up to a workshop