Writing a website brief
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Thoughts and ideas when going through the web development process
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Writing a website brief
- 2. Be Objective t’s important Who’s it forNice to hav
- 4. Web usage Increased use of tablet LowbandwidthMobile Up 10% Trust frienreferral Commute fferent Devices
- 6. Outbound :(
- 7. Inbound :)
- 8. Being Social Help others f ek passion Share Create interestingould you hare it? Don’tadvertise
- 9. 1Bn active(Oct 2012) 200M active(Dec 2012) 175M registered(August 2012) http://techcrunch.com/2012/07/26/facebook-q2-earnings-and-stats-revenue-1-18b-955m-monthlies-552m-dailies-543m-mobile-monthlies/ http://techcrunch.com/2012/03/21/six-year-old-twitter-now-has-140m-active-users-sending-340m-tweets-per-day/ http://press.linkedin.com/about
- 14. Content Unders tand keywor ds Lead with images or Keep it simple Divide into sect Hyperlink Engagingtitleandsummary
- 22. Follow me @BenKinnaird I’ll help you market your business online
Notes de l'éditeur
- Web development, marketing tips How to make a website really work effectively for a micro business
- What must the website achieve? Who’ll be using it? What’s important?
- Important to avoid you end up feeling like this
- Interrupt TV adverts, Direct Mail, Bulk Email, Phone Call, Pay Per Click
- Helpful Search Engine, Referral, Social Media, Blog posts, Website
- 80 Inbound - Recommendations, shares, retweets20 Outbound - Shameless plugs
- Geeky Stats
- Towcester Vets, Northampton
- Mixed practice with highly engaged clients, esp. equine Their clients interested in the detail However gruesome it gets
- Educated clients are more loyal and bigger fans Therefore more likely to refer Help vets create own surgery videos, post to YouTube
- Facebook cultivates community Encourage sharing between clients and their friends
- Eye tracking F pattern created from eye scanning over text
- Importance of faces
- URL, Title and Heading 1 Keywords first
- Home page design based on their strong news great photos. This is what parent’s and prospectives want to see Pippa’s video provides accessible overview
- Focus is on the client and pupil, not the school Photos are honest
- Twitter to share school activity Casual but with consistent tone
- Any questions?