Full notes and links here: http://bracia.com/business-of-design
My goal for today: have you raise your rates, get better clients, and have more stable income.
For the past 9 years, I've worked as a freelancer, both as a side job, and full time. For the last 5 years, I've supported my family, on my income alone. In the last two years, I've increased my income by 50% each year.
I've learned a lot about freelancing, in that time, and it can be summed up in a few words.
"As a successful freelancer, you need to be first a business person, and second an artist".
The trouble arises when we as creative types just want to do our craft. As indicated by my title, that's only about 30% of what it takes. In order to be successful, you need to become an crafts-person with your business.
So today, I'm hoping to teach you how to bring the same care and attention to your business, as you do your craft.
12. Be very specific
{ The more targeted, the easier to sell to.
FOR WHOM? {
{
13. Be very specific
{ The more targeted, the easier to sell to.
Answer two questions
FOR WHOM? { Do they know they need your services?
Do they have the ability/willingness to pay?
{
14. Be very specific
{ The more targeted, the easier to sell to.
Answer two questions
FOR WHOM? { Do they know they need your services?
Do they have the ability/willingness to pay?
Think long-term
{ Do I want this relationship?
How will their projects support my brand?