1. Communication that influences change Effective communications for today’s media landscape 1 18/05/2011

2. A cacophony of opinion 2 18/05/2011 Aggressive competitors Savvy customers Complex stakeholder relationships Dedicated and organised campaigners with influence beyond importance Rapid impact of issues/crises Post financial crisis instability and uncertainty Political scrutiny/increased regulation 24/7 , always-on media, plus ‘citizen journalism’ Digital explosion

3. Contested communications 18/05/2011 3 In this new world of contested communication only those with strong, consistent reputations will stand out from the noise and create value through their communications

4. The communication paradoxes Complexity versus simplification: Communicating new ideas, views and concepts often from specialists and technical experts, in “layman’s” language - but without compromising meaning Facts versus emotion: The need to communicate the truth through facts and proof without losing the emotional battle for public opinion

5. The MHP Solution 18/05/2011 5 Research-led Strategic and long-term Emotionally persuasive Media and channel neutral Direct to public Beyond words Building coalitions Monitored and measured by impact Let no false claim go unchallenged

6. About MHP Communications 18/05/2011 6 MHP is 160 professionals and a top 10 UK award winning public relations agency 6 disciplines, fifteen sectors and over 200 clients leading to revenues over £14 million Part of Engine, the UK’s fastest growing independent marketing services and communications group

7. Our disciplines are: 7 Financial/investor Political CSR Corporate Brand/consumer Internal communication 18/05/2011

9. Private Equity

10. Professional Services & Business Support Services

11. Property

12. Government & Third Sector

13. Technology & Telecoms

14. Transport8

16. SIX Swiss Exchange

17. EDF Energy

18. Roche

19. Cerner

20. Disney

21. Premier League

23. 11 Ben Maynard Technology & Telecoms sector leader +44 (0)20 3128 8100 ben.maynard@mhpc.com www.mhpc.com 18/05/2011