This document outlines the business plan of an adventure tourism company in Kerala, India. It describes segmenting customers into sea and land adventure tourism. It details various adventure packages, activities, and certifications offered. It discusses marketing and distribution through websites, agents, offices, and exhibitions. It provides an overview of initial operations in Kovalam beach and plans for expansion. Finally, it outlines the infrastructure, pricing models, offers, and projected financial performance of the business.

1. The bold adventurer succeeds the best.

2.  Based on the customer needs we did our
segmentation
1. Sea Adventure Tourism
2. Deep forest trekking
3. Off roading
 We further sub divided our segments based on
1. Deep water experiments
2. Off-shore explorations
3. Surface-water rides
4. Shore-based rides
5. Training for above programs

3.  Catering for both the complete beginner &
seasoned explorer, our adventure tourism
company offers vacations in personal skills
development, training and assessment for
recognized outdoor qualifications, plus guided
tours where all can benefit from our
exceptional local knowledge and scope of
God’s Own Country

4.  Being a small operation we pride ourselves on
being flexible to the needs of our clients,
tailoring our tours and courses to the specific
skills training or experiences you desire.

5.  Various adventure packages(Both sea and land)
 Training for various adventure activities
 Safety
 Entertainment
 Relaxation
 Rare chance to explore forests in Kerala
 Rare chance to see various flora and fauna that can
see only in Kerala
 Experienced guides and trainers
 Insurance
 Certification

6.  Full Day Dhow or Patamar Cruise to Fort Kochi
 1 Night 1 Day ( Dhow Cruise with Overnight Camping)
 1 Night 2 Days (Fishing, Overnight Camping, Full Day Dhow
Cruise)
 1 Night 2 Days (Full Day Dhow Cruise, Camping & fishing)
 1 Night & 2 Days (Dhow Cruise & Mountain Safari)
 2 Nights & 3 Days (City Tour, Dhow Cruise & Mountain Safari)
 2 Night 3 Days (Dhow Cruise, Camping, & Mountain Safari)
 Excursions: Half Day Dhow Cruise to Vizhinjam, Half Day 4WD
Mountain Safari, Half Day Trekking , City Tour in Trivandrum
 Sea Trips by Kayak or Rowing Boat
 Fishing Trip by Speed Boat
 Mountain Bike Tour @ Wagamon or Ponmudy

7.  Inclusive of:
Aircon van, tour host, entrance fee,Travel
Insurance, Permit, boat transfers, buffet lunch
at the beach.

8.  Water Powered Jet Board Riding
 Aqua Skipper Riding
 Cruises
 Island Camping
 Scuba Diving
 Fishing Trips
 Parasailing

9. 1. Here we communicate, distribute and sell
through
2. Website
3. Agents and Tour operators
4. Offices located at tourist hot spots
5. Sports magazines
6. In connection with KTDC
7. Tourism Exhibitions
8. Sports authority of India

10.  Kovalam will be our first point of operation
 Within 5 years Sea adventurous tourism
program will be conducted over various
beaches in India.
 A network of relationship with national level
tour operators will be created and maintained

11.  A well furnished office with a full time receptionist,
 communication facilities
 Net/Mobile banking system
 part time trainers ( full time trainers- if needed),
 water safety equipments
 feedback system
 training room
 cloak room
 dress changing rooms for men and women
 wash rooms
 first aid kits
 on request medical help
 repair and maintenance centre for water riding equipments
 operators for water riding equipments
 inventory system
 Equipment storage facility

12.  Special offer for first 10 customers
 Combo offers
 Off season offers
 Monsoon offers

13. Usage Fee
Sea Bike, Surfing Pad, Paragliding,
Training Fee
Subscription Fee
Platinum(2 years),Gold(1 year),Silver(6months)
Rental
Kit rental
Brokerage Fee
Commission from resort operators etc

14.  Kerala's total revenue from tourism, both direct
and indirect, has touched Rs 21,125 cr in 2012
as compared to Rs 19,037 crore in 2011.
 Over 1.01 crore domestic and 7.94 crore foreign
tourists visited Kerala last year
 The state's tourist figures would grow by 8 to
10 per cent in this current fiscal year
 - Economic Times