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5 Inbound Marketing Hacks - Ben Lang KahenaCon

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Ben Lang
Ben Lang

Ben Lang's marketing hacks presentation at KahenaCon

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5 Inbound Marketing Hacks for Startups
Me • Moved to Israel two years ago • Marketing team at Wibiya / Conduit • Growth at lool ventures • Built Mapped In Israel • Contribute at Business Insider / TechCrunch
Tweet me @benln
No BS Just actionable tips and stories
1. Rapportive • Browser plugin for Gmail • Find anyone’s email in the world • Connect easily on social networks
2. Guest Posting • What’s a guest post? • Send editor email with post and short intro • If you don’t write well in English, find a friend
3. Premium Giveaways • Only for premium products • Offer blogs giveaways • Benefit: cost effective
4. Hacker News • Y Combinator’s “social network” • What content works on Hacker News • #1 spot can equal 10,000-50,000 visitors in one day • Upvote tactics
5. Viral Projects • Build a one day viral project • Promote your brand subtly • Department coordination
Plus: Blogger Reachout • Find relevant writer • Find email using Rapportive • Come up with an angle, provide value • Very short email • Follow up using Rapportive
Must follow on • Leo Widrich - @leowid • Iris Shoor - @irisshoor • Sacha Greif - @sachagreif • Sahil Lavingia - @shl • Dan Shipper - @danshipper
Blogs to follow • On Startups • Quick Sprout • KissMetrics • Distribution Hacks • Grow Hack • Little Big Details • Okdork • Andrew Chen
Connect • Email: b@langonline.com • www.BenLang.me @benln Ben Lang Questions?

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5 Inbound Marketing Hacks - Ben Lang KahenaCon

  • 2. Me • Moved to Israel two years ago • Marketing team at Wibiya / Conduit • Growth at lool ventures • Built Mapped In Israel • Contribute at Business Insider / TechCrunch
  • 4. No BS Just actionable tips and stories
  • 5. 1. Rapportive • Browser plugin for Gmail • Find anyone’s email in the world • Connect easily on social networks
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  • 9. 2. Guest Posting • What’s a guest post? • Send editor email with post and short intro • If you don’t write well in English, find a friend
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  • 14. 3. Premium Giveaways • Only for premium products • Offer blogs giveaways • Benefit: cost effective
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  • 21. 4. Hacker News • Y Combinator’s “social network” • What content works on Hacker News • #1 spot can equal 10,000-50,000 visitors in one day • Upvote tactics
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  • 26. 5. Viral Projects • Build a one day viral project • Promote your brand subtly • Department coordination
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  • 33. Plus: Blogger Reachout • Find relevant writer • Find email using Rapportive • Come up with an angle, provide value • Very short email • Follow up using Rapportive
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  • 39. Must follow on • Leo Widrich - @leowid • Iris Shoor - @irisshoor • Sacha Greif - @sachagreif • Sahil Lavingia - @shl • Dan Shipper - @danshipper
  • 40. Blogs to follow • On Startups • Quick Sprout • KissMetrics • Distribution Hacks • Grow Hack • Little Big Details • Okdork • Andrew Chen
  • 41. Connect • Email: b@langonline.com • www.BenLang.me @benln Ben Lang Questions?