Microtel Inn & Suites in Green Bay, Wisconsin, built in 1999 with 68 rooms including 23 suites and an indoor pool, was for sale due to low profits making it difficult for buyers to obtain financing. Through targeted marketing to Midwest limited-service hotel buyers, 12 offers were received. The property was ultimately sold to a regional owner-operator who assumed the existing debt on the hotel, creatively financing the purchase.

1. Microtel Inn & Suites – Green Bay, Wisconsin
Hotel for Sale: Microtel Inn & Suites
Market: Green Bay, Wisconsin
Microtel Inn & Suites was built in 1999 in Green Bay, Wisconsin. The hotel benefits
from its close proximity to Lambeau Field, home of the NFL’s Green Bay Packers.
Challenge
Microtel Inn & Suites contains 68 rooms, including 23 suites, and an indoor
swimming pool with water features. Based on the low Net Operating Income,
acquiring debt financing was a major challenge for many purchasers.
Hotel Sales/Marketing Process
Through an aggressive sales and marketing process, prospective buyers seeking
limited-service properties in the Midwest were targeted and offers were received
from 12 purchaser groups.
Results
The buyer who eventually closed on the purchase of the property was a regional
owner-operator who was able to creatively finance the transaction through
assumption of the seller’s exiting debt.