华扬数字营销研究院的《中国数字营销行动报告》 China digital marketing annual report from Hylink digital marketing research institute, 2018

3. 01
CONTENTS
02

4. 03 04 05

6. 02

7. 03
58.8%
32.1%
9.1%

8. 01
50.5%
+162
_
249
24.5%
04
02

9. 05

10. 06
92%
79.8%
3.49
03

11. 07

12. 04
05
55.8%
97.5%
08

13. 09

14. 06
99
30
10

16. 12

17. 13
2012
93.3%
58.3%

18. 14
07
08
09
10
11
76.2%
1/4
5.3
70%

19. 15

20. 92%
90%
92%
90%
91%
90%
91%
90%
91%
90%
91%
16
12
13
14

21. 17

22. 3.5%
46.3%
43.0%
38%
62%
5.5%
1.7%
18
30%
61%
15
16
17

23. 19

24. 20
18
19
20
67.9%
403.5

25. 21

26. 22
997.8
56.1%
21
22
23
24
25
26
27

27. 23

28. 24
80%
28
30
29
31
1

29. 25

30. 26

32. 28

33. 29

34. 30
60%-70%
100

35. 31

36. 62.5%
28%
800
32

37. 33

38. 34

39. 35

40. 36

41. 37

42. 38
116.5%
6800

43. 39

44. 40

45. 41

46. 42
58
1.7
34

47. 43

48. 44
83.8%

49. 45
42%
48%
9%

50. 46
15%
17.8

52. 48

53. 49

54. 50

55. 51

56. 52

57. 53

58. 54

59. 55

60. 56

61. 57

62. 58

63. 59

64. 60

65. 61
05

66. 62

67. 63

68. 64

69. 65

70. 66

71. 67

72. 68

73. 69