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1. How does your media
product represent
particular social groups?

2. Dominant Representation
The immediate representation of rapper/hip-hop artists
have connotations of
• Rich lifestyle
• Showing off their money in different poses.
• Highly expensive clothing which gives an unrealistic
expectation for the younger generation.
• Drugs
• Alcohol
• Rebellious
• Troublesome
• Wild and uncontrollable

3. My Representation
My music magazine gives the rap/hip-hop scene an
alternative representation. As you can see from the image on
my front cover, the edit makes it black and white which I’ve
added to show it doesn’t matter if you’re black or white, and
there shouldn’t be a racial barrier in the rap/hip-hop scene.
The magazine is aimed at people from 14 – 21. This allows for it
to have a much wider audience and therefore must
represent the rap/hip-hop industry to appeal to these ages.
I’ve kept to the stereotypical look for my model which is
casual clothing which are mostly dark greens and greys. I’ve
used the main three colours from the front cover (red, blue
and white) throughout the magazine to make it more
sophisticated. These colours are different from what you’d see
on a typical rap/hip-hop magazine and I did this so that it
would stand out from the others. It also looks a lot fresher,
without the grunge like others. This is how I have represented
the rap/hip-hop industry.

4. Front Cover
My inspiration for the front cover was
mainly focused on this cover by The
Source which is a rap/hip-hop magazine.
The pose is similar but I decided to have
a closer shot with a direct mode of
address (looking into the camera) so the
reader feels more of a connection. The
text is down the sides, spaced out which
gives the impression it’s a clean, easy to
read magazine instead of being
cluttered. The main heading being
focused on the main image which is the
artist so it catches the reader’s eye
instantly. The URL to the website is
placed at the bottom so that the reader
is able to find out more, if interested.

5. Technical codes of the front cover
Costume: The costume for the artist was quite simple. It wasn’t the
stereotypical look you’d imagine a rapper to have, but this means that
they’re original and stand out from the rest.
Pose: The pose was simple. The artist stood and looked straight into the
camera which could reflect inner thoughts and contemplation, giving off a
message to readers which they can decide for themselves what it means.
Cropping: The cropping was shaped around a close up of the artist. The
original photo was further out, but with the main image close up it gives the
reader a chance to examine the artist in more detail.
Position on page: The position on the page is centred which is the
traditional look for a rap/hip-hop magazine.
Fonts: The font for the front cover is the same. I said in my mood-board and planning
that I wanted a ‘Future’ font type, and I’ve gone for that look in this. I think that it makes
the magazine look professional and appealing.

6. Target Audience
The target audience for my music magazine would:
• Listen to their iPod, iPhone, (or whatever device they use to listen to music
on) everyday
• Be interested in the rap/hip-hop industry
• Be a student
However people are still welcome to purchase and enjoy the magazine even if
they do not fall under these three aims. This is just the core demographic.

7. Socio-Economic Class
• Materialistic – Like having what they want now, and worry about it later
• Post-Modernists – To be, to have, to play – they constantly enjoy life and want to
be socialising and have fun.
• Hedonists – Enjoying life – They want to be playing all the time, not working.

8. Jicnar’s Scale
On the Jicnar scale, my audience would be ranging from D to E.
• D – Semi and unskilled workers
• E – Lowest grade workers