presentation given by James Young, Sr Manager, Product Marketing APAC @ Nuance Technology (the voice recognition technology company powering Siri) for MobileMonday Shanghai event on September 19, 2011 (Shanghai). Captures case studies, technology and the proposed business model between Nuance and its developers

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2. Nuance offers Solutions Focused
on Four Key Markets
Healthcare Mobile & Consumer Enterprise Imaging
Medical record Command and control MFP scanning and print
management and capabilities, dictation, search Customer service and call management, PDF and
automated transcription and messaging applications center applications document automation
services for mobile phones, solutions
automobiles, computers and
other consumer electronics
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3. Speech Transforms the Mobile User Experience
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4. Speech Can Impact Your Business
T-Mobile
• myTouch 3G Slide has exceeded sales
expectations
Ford
• 32% of people who purchased a Ford
stated that SYNC played an important or
critical role in their purchase consideration
• Non-Ford owners show a 3-fold increase
in willingness to consider Ford after a
SYNC demonstration
• Customers opted to purchase SYNC -
when it was available - nearly 80% of the
time for current 2011 models

5. Nuance in
Action Today

6. NMDP Case Study – Amazon Price Check
Price Comparison App
• “With Price Check by Amazon, you can use
your iPhone to instantly compare prices with
Amazon.com and its merchants while on-the-
go.”
Four input modalities
• Scan It
• Snap It
• Say It
• Type It
Launched in NOV 2010
iTunes Reviews
• “Really like this app. I’m addicted to ‘talking’ into it
and having it find the item. Nice job!”
• “This app is great and the speech recognition is super
fast and accurate.”
• “Very accurate.”

7. NMDP Case Study – iTranslate
A Universal Translator
• “iTranslate is a universal translator for your
iPhone, with over 50 languages, dictionaries,
text-to-speech and voice recognition. With the
new Conversation Mode you can even talk into
your phone and it talks back in another
language.”
Two input modalities
• Say It
• Type It
Launched in JAN 2009
User Feedback
• “I think this is a beautiful way to quickly learn any
language you're interested in”
• “This is a pretty cool application. It works well.”

8. NMDP Case Study – Merriam-Webster Dictionary
Reference App
• “…the app offers voice search – to let you look
up a word without having to spell it – along with
synonyms, antonyms, example sentences, Word
of the Day, and more.”
Launched in DEC 2010
Awards:
• #1 Free app in Reference
• #6 in Free apps overall
iTunes Reviews
• “Voice search makes the difference. My students can
use this app to quickly clarify text and increase
comprehension without missing a beat. Thank you!”
• “The voice recognition works great, and the app looks
polished.”
• “This is the best version of the Merriam-Webster
dictionary. It’s quick and easy to use. But what makes it
impressive is the accuracy of voice search.”

9. NMDP Case Study – Siri*
Productivity App
• “Like a real assistant, Siri understands what you say,
accomplishes tasks for you and adapts to your
preferences over time. Today, Siri can help you find
and plan things to do.”
Launched in FEB 2010
iTunes Reviews
• “Does what is says and no problems. Voice recognition is
great and this thing knows it’s stuff! Really useful app!!!”
• “This is the first and only voice app I’ve found that has near-
perfect execution. It is astounding to see the range of things it
can understand and do for me.”
• “Great time saver for multi-taskers.”
*Siri was acquired by Apple in April 2010

10. NMDP Case Study – SpeechTrans
(There are 19 different SpeechTrans apps available today)
Travel App
• “Magically Speak and Understand Spanish within a
matter of Seconds with 99% Speech Recognition
Accuracy Powered by Nuance! Have you ever met
a person you really like but due to the language
barrier you wouldn't be able to start a chat?
SpeechTrans is here to help you out!”
Launched in DEC 2010
iTunes Reviews
• “This app changed the way I travel. I am no longer nervous
about going to a foreign country because I know I can use
SpeechTrans to talk to the locals. The accuracy is
incredible.”
• “The speech recognition is amazing.”

11. NMDP Case Study – taskmind
Productivity App
• “Taskmind is a permanent companion on
your iPhone or iPad and helps you get your
workday tidy. It is your central store for
important tasks, projects, and appointments
- always within reach. Collaborate with your
colleagues anywhere.”
Launched in FEB 2011
iTunes Reviews
• “Finally a voice activated task scheduler. I
now have an easy way to capture my
thoughts and notes during the day.”
• “Dragon Dictation makes this app
amazing.”

12. Nuance Mobile Developer Program
The Industry’s FIRST developer program to offer
connected speech integration for any mobile app.

13. Mobile Speech is Ready for Prime Time
Nuance technology powers:
• > 9B customer care calls
• > 5B mobile devices
• > 30M million cars
• > 30M personal navigation devices
_________________________________
• 20M+ downloads of Dragon powered
apps in the marketplace today
• Dragon Dictation: #1 or #2 download
on iPhone App Store in 18 countries

14. NUANCE MOBILE DEVELOPER PROGRAM
BENEFITS DEPLOYMENT OPTIONS
• Integrate speech into YOUR app in minutes
___________________________________________________________________________ • Fully Embedded on Device
Products: • Fully Hosted in the Nuance Speech
• Voice Search & Dictation (English, Cloud
French, Italian, German, Spanish, • Hybrid Embedded/Hosted
Japanese, Chinese; more on roadmap)
• TTS (35+ languages)
• Free SDK for iOS and Android; HTTP
interface coming soon
___________________________________________________________________________
• Customized Language and Acoustic Models
available
• Nuance Professional Services – helping you
create effective mobile voice user
experiences

15. NMDP is Fast, Easy and Powerful
• www.nuancemobiledeveloper.com
• Registration is FREE
• Variety of pricing options
• Download the SDK and integrate into your app
immediately
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16. NMDP - Self-Service Website
NMDP website is: http://dragonmobile.nuancemobiledeveloper.com/
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17. NMDP Dragon – Technical Aspects
SDK Components
• Recognizer object
• Audio engine
1 Client Application
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• End of Speech Detection
• Encoding (compresses request to conserve bandwidth)
• Network Transport Dragon SDK
Recogniser Audio End Of
Server Components 2 Object Engine Speech 7
• Authentication Network
Encoding
Transport
• Recognizer
• Vocalizer TTS
3
1. Client application invokes SDK 6
2. SDK captures request and encodes it
• Might use End of Speech, if enabled Authentication
3. SDK Network Transport sends utterance to NVC Servers 4
4. NVC Server authenticates Client app
5 MREC Vocalizer
5. Recognizer/TTS processes request
6. NVC Server redirects response to Client Search Dictation
7. SDK processes response and sends to Client app
8. Client app plays/shows response NVC Hosted Server
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18. Dragon SDK Development Framework
DEVELOPMENT PRODUCTION
• Simplified SDK: wrappers and ready
to use widgets for Dictation, Web • Highly scalable, highly reliable
Search and TTS function mobile environment
apps
• Tier 1 support by client, Tier 2
• Self service, community support – escalation by Nuance Support
supplemented by dedicated Nuance
NMDP support • Full support for global deployments
• Extensive language support
• Stringent multi-tenancy protections • Multi-geographic hosting
(e.g. automated port/tx limitations)
• For large customers,
• Safe, secure, reliable - transactions • Capacity based on
projected/forecasted usage
are completed through Nuance’s • Flexible pricing models to align with
speech servers business goals
• Testing/prototyping for up to 3
devices, up to 100 transactions • Professional Services assistance
(dictation, search, or TTS) per day available for integrating speech
•Commands, applications, unique
experiences
•Design ideas, technical support,
Cost: FREE market data
Duration: 90 days
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19. Pricing model
DEVELOPMENT PRODUCTION
•Each speech or TTS request counts as one transaction,
•You can purchase transactions at any time.
•Different denominations of transaction
• 50,000 transactions
• 100,000 transactions
• 250,000 transactions
• 500,000 transactions
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20. Dragon Mobile…Testimonials
“Nuance’s Dragon Dictate on the iPhone puts
Google’s Voice Input on my Nexus One to shame. The
quality of the voice recognition is much higher…”
“Dude, the Genius button can do so much more than
Google’s Voice search.”
“…try car mode. It’s sick I don’t even have to touch
my phone!.”
“This app is proof we live in the future!”
“”The voice recognition on it is really the best out
there considering I’ve always had a rough time with
those things…”
“”I love this app. You don’t have to talk slow and it
understands everything.”