Content, in order to function properly and deliver results consistently, should be built around a system. Every system needs to be evaluated, adjusted, and modified from time to time. That really is the purpose and function of an audit. Learn more about how to use content to move people to action at www.benstroup.com.

1. 7 CHARACTERISTICS
OF A CONTENT MARKETING AUDIT
Sunday, October 20, 13

2. You Should Know...
Audits are not bad.
Sunday, October 20, 13

3. You Should Know...
Assessments are part of a
healthy business.
Sunday, October 20, 13

4. You Should Know...
Content marketing is built
around a system.
Sunday, October 20, 13

5. You Should Know...
Every system needs to be
evaluated, adjusted,
and modified regularly.
Sunday, October 20, 13

6. 7 KEY CHARACTERISTICS
OF A CONTENT MARKETING AUDIT
Sunday, October 20, 13

7. 7 KEY CHARACTERISTICS
OF A CONTENT MARKETING AUDIT
1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS
Sunday, October 20, 13

8. 7 KEY CHARACTERISTICS
OF A CONTENT MARKETING AUDIT
1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS
2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES
Sunday, October 20, 13

9. 7 KEY CHARACTERISTICS
OF A CONTENT MARKETING AUDIT
1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS
2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES
3 IDENTIFIES CONTENT CREATORS, GOALS, AND HABITS
Sunday, October 20, 13

10. 7 KEY CHARACTERISTICS
OF A CONTENT MARKETING AUDIT
1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS
2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES
3 IDENTIFIES CONTENT CREATORS, GOALS, AND HABITS
4 MODELS EXISTING PERMISSION SYSTEMS
Sunday, October 20, 13

11. 7 KEY CHARACTERISTICS
OF A CONTENT MARKETING AUDIT
1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS
2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES
3 IDENTIFIES CONTENT CREATORS, GOALS, AND HABITS
4 MODELS EXISTING PERMISSION SYSTEMS
5 REVIEWS ANALYTICS TO CONNECT ACTIVITY WITH PERFORMANCE
Sunday, October 20, 13

12. 7 KEY CHARACTERISTICS
OF A CONTENT MARKETING AUDIT
1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS
2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES
3 IDENTIFIES CONTENT CREATORS, GOALS, AND HABITS
4 MODELS EXISTING PERMISSION SYSTEMS
5 REVIEWS ANALYTICS TO CONNECT ACTIVITY WITH PERFORMANCE
6 OBSERVES OPPORTUNITIES FOR IMPROVEMENT
Sunday, October 20, 13

13. 7 KEY CHARACTERISTICS
OF A CONTENT MARKETING AUDIT
1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS
2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES
3 IDENTIFIES CONTENT CREATORS, GOALS, AND HABITS
4 MODELS EXISTING PERMISSION SYSTEMS
5 REVIEWS ANALYTICS TO CONNECT ACTIVITY WITH PERFORMANCE
6 OBSERVES OPPORTUNITIES FOR IMPROVEMENT
7 OUTLINES ACTION ITEMS AND NEXT STEPS
Sunday, October 20, 13

14. The Goal of a
Content Marketing Audit
Perspective
Sunday, October 20, 13

15. The Benefit of a Content
Marketing Audit
Clarity
Sunday, October 20, 13

16. BEN STROUP ENTERPRISES
TWITTER: @ben_stroup
LINKEDIN: Ben Stroup
E-MAIL: ben@benstroup.com
WEB: benstroup.com
Sunday, October 20, 13