Growth Funnel - Facebook Ads -> A/B - tested Landing Page -> Email Marketing Series
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What the hell are Growth Funnels, you might ask? It’s the way your business gains customers. It’s the step by step process by which people - get to know your brand - stay in touch with your business - convert from visitors to customers Growth Funnels take many shapes and forms and we want to show you some that work extremely well at the moment. The main funnels we’ll discuss on September 4th will be: 1. Content pushed by facebook ads to an... 2. ...A/B tested landing page to an... 3. ...Email series to one or more... 4. ...Purchases. This funnel works in most B2B and B2C businesses and has the advantage of building an sustainable email list profitably.
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Growth Funnel - Facebook Ads -> A/B - tested Landing Page -> Email Marketing Series
- 1. GROWTH FUNNELS JOIN THE CREW ON PIRATESKILLS.COM
- 6. FACEBOOK ADS
- 12. • CONVERTS IN B2C & B2B • CHEAPER THAN ADWORDS .. OFTEN • AUDIENCE MAGIC • RETARGETING OPTIONS • EASY TO LEARN HARD TO MASTER WHY FB ADS
- 13. • BUSINESS.FACEBOOK.COM • PAGE + ADS ACCOUNTS + INSTAGRAM • FACEBOOK PIXEL • AUDIENCES FB SETUP
- 14. • CAMPAIGN (GOAL) • ADSET (AUDIENCE + BUDGET) • ADS (CREATIVE) ADS STRUCTURE
- 15. • CONVERSIONS • ENGAGMENTS • LEADS CAMPAIGN (GOAL)
- 17. • FROM WARM TO COLD • WEBSITE VISTOR / CUSTOMERS • LOOK A LIKE AUDIENCES • INTERESTS • PLACEMENTS (FB NEWSFEED 1ST) ADSETS (AUDIENCE)
- 21. • ORGANIC POSTS • AD POST IDS • VIDEO > IMAGE • CAROUSEL SUCKS ADS (CREATIVES)
- 23. -5000€ FB ADS SPEND -5000€ PRODUCT + S&H +15000€ REVENUE ================== 5000€ PROFIT 100% ROI
- 24. TRY FACEBOOK ADS WITH 10€ PER DAY
- 26. LANDINGPAGE
- 27. • TARGETED WEBSITE • GOAL: SIGNUP • A/B TESTING LANDINGPAGE
- 30. • INSTAPAGE, UNBOUNCE, LEADPAGES, … • GOOGLE OPTIMIZE, OPTIMIZELY, VWO DEDICATED OR NOT?
- 31. INSTAPAGE
- 36. GOOGLE OPTIMIZE
- 43. • FOLDS • TITEL • TAGLINE • CTA • IMAGES • BENEFITS • FEATURES • STORY WHAT TO A/B TEST
- 44. TRY JUST 1 A/B TEST FOR ONE WEEK
- 46. EMAIL
- 47. • RELATIONSHIP BUILDING • INDEPENDENCE • RETENTION • CONVERIONS WHY EMAIL
- 49. • MAILCHIMP • ACTIVE CAMPAIGN • CONVERT KIT • INTERCOM EMAIL TOOLS
- 50. MAILCHIMP
- 51. • SUBSCRIBER (A PERSON) • GROUPS (AN ATTRIBUTE) • SEGMENTS (AN ACTIVITY) YOUR (ONE) LIST
- 53. • TYPES (A/B TESTED) • TEMPLATES • EMAIL CONTENT • SUBJECT LINES EMAIL CAMPAIGNS
- 55. • A SERIES OF EMAILS • EVERY 1-2 WEEKS • 6 MAILS • JAB - JAB - RIGHT HOOK AUTOMATION
- 59. • FB ADS: FB ANALYTICS / ADS MANAGER • LPAGE: FB & GOOGLE ANALYTICS • EMAIL: GOOGLE ANALYTICS + FB PIXEL AND THANK-YOU PAGE ANALYTICS
- 63. Ben Sufiani +49 176 30543705 ben@pirateskills.com @bensufiani
- 64. GROWTH FUNNELS JOIN THE CREW ON PIRATESKILLS.COM