Pulling your audience into your Product Story | Pirate Skills

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I recently read "Shoe Dog" the biography of the Nike founder Phil Knight. The next pair of sneakers I bought were Nikes. I felt so connected to the story that I wanted to bring a piece of that into my life. Today, your products can be copied within a couple of weeks. If you ever sold something on Amazon, you will sooner or later have made that experience. If all products do and look pretty much the same, what's the only thing that makes them stand out? With physical products that we sell online, we rarely have the luxury of letting our customers try the product before buying. 99% of online sales are based on trust built by the customers' information about the product. We are telling the product story through the descriptions, pictures, and videos we design. We have the opportunity to make the most out of this story in the eyes of our customers. Starting with the first ads people ever see and ending with the product experience itself, that should be worth sharing.

Marketing

PRODUCT
STORY
MEETUP
get.pirateskills.com/product-story
Oct 14th 2020

PULLING YOUR
AUDIENCE INTO YOUR
PRODUCT STORY
1. Storytelling in E-Commerce
2. Better product stories & creatives
3. Align products & content creation
4. Grow organic channels with ads
5. Product Story – Q&A session

BEN SUFIANI
• Founder since 2008
• Growth Marketer
• Host of Pirate Skills
• Working and living with
Growth Marketing since
12 years now

Stories in
E-Commerce matter
• Forces to sell a worthy product
• Connects you to the purpose
• Let’s your product stand out
• Make it hard to copy
• Affords higher margins

Your anker in the
chaos of everyday life
halloklarheit.de

Your supplements
created by your hero
bodyip-nutrition.de

What touches you,
becomes part of you.
jeanlen.de

This book changed my
mind about storytelling

Clarify your message by
creating a BrandScript
mystorybrand.com

Find the story
in your product
• Which transformation is your
product providing?
• What’s the job of your product?
• Who the hero or the villain?
• How are you a guide for them?
• Which wrong are you righting?

How to sell a nobrand
organizer for 279€ ?
manufactum.com/x47-personal-organizer-system-a5-a60498

Write a description
that captures the
imagination

How to write words
that capture the
imagination
Stay focused on the customer
Describe the transformation
Position your product between
the status quo and their goal
Write and rewrite until it’s clear

Shopify Guide to
Product Photography
shopify.com/blog/12206313-the-ultimate-
diy-guide-to-beautiful-product-photography

If I had to choose just
one supplement …
facebook.com/bodyip

With Canva you can
design anything.
canva.com

There is no reasonable
limit as shown by …
hubspot.com/resources

Every product
deserves content
• Pictures
• Videos
• Descriptions
• How-To
• Slides
• Articles
• Interviews
• E-Books
• Courses
• Emails
• Ads
• Talks

KLARHEIT Calendar
as a Product Picture
halloklarheit.de

KLARHEIT Calendar
as a Product Video
amazon.de/KLARHEIT-Organizer-Terminplaner-
Notizbuch-undatiert/dp/B010KH13H6

KLARHEIT Calendar
as a How-To Video
youtube.com/watch?v=E53kFOngMIU

KLARHEIT Calendar
as an Article
halloklarheit.de

KLARHEIT Calendar
as a PDF Download
halloklarheit.de

KLARHEIT Calendar
as an Online Course
halloklarheit.de

Use paid channels to
grow organic ones
• Social ads can turn to followers
• Cost per follower < 0.5€
• Lead generation > direct sales
• Cost per subscriber < 2.0€
• Organic posts <> Paid posts
• SEM keywords <> SEO keywords

Pick a Budget 10x of
your cost / purchase

COLLECT
EMAIL
SUBSCRIBERS
BEFORE THE
SALE

Give an incentive to
join your email list

蠟BOOSTING
YOUR
ONLINE SHOP
WITH EMAIL FUNNELS
MEETUP
get.pirateskills.com/email-funnels
Nov 4th 2020

GROWTH
Content
Funnel
Analytics
Traﬃc
Conversion
Roadmap

GROWTH
MARKETING
WORKSHOPS
Master the Art and Science
growth.pirateskills.com
of Growth Marketing

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Affiliate Marketing is a dynamic and lucrative method of earning income online, where individuals or businesses promote products or services and receive a commission for each sale, lead, or action generated through their referral. At its core, affiliate marketing operates on the principle of revenue sharing, where merchants reward affiliates for driving traffic or sales to their business. Understanding the Basics Affiliate Marketing is rooted in the concept of performance-based marketing. Instead of paying for traditional advertising methods upfront, merchants pay affiliates only when a specific action is completed, such as a sale, lead, or click. This performance-based model aligns the interests of both parties, as affiliates are incentivized to generate results for the merchants they promote. How Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and socialHow Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and social media accounts to large scale Marketing Institution

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Email marketing is a low-cost and effective marketing strategy. It is an excellent way to generate leads, convert visitors to customers, and build engagement. However, you could miss many opportunities to turn profits without exploring the best email marketing practices. Whether you’re a beginner, intermediate, or expert email marketer, everyone wants the same – a high open and click-through rate. We want to see subscribers engaging with our email campaigns, open, and take action on the CTA. https://cybernaira.com/email-marketing-best-practices/

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Tucked away in the rare book collection of Yale University’s Beinecke Rare Book & Manuscript Library lies one of the most enigmatic and captivating artifacts known to historians and cryptographers—the Voynich Manuscript. This ancient book, dating back to the 15th century, has baffled scholars, linguists, and codebreakers for centuries with its indecipherable script and mysterious illustrations. The Voynich Manuscript is not merely a relic of the past; it is a riddle waiting to be solved, a portal into a world of unknown knowledge and secrets.

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In the realm of archaeology and linguistics, few artifacts hold the mystique and historical significance of the Rosetta stone. This unassuming slab of black basalt, discovered in 1799 by French soldiers during Napoleon’s campaign in Egypt, has since become synonymous with deciphering ancient mysteries. The Rosetta Stone, named after the town near where it was found, stands as a remarkable testament to human ingenuity and the relentless pursuit of understanding.

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Welcome to Ardency Elite, where sophistication meets practicality. Our catalog showcases a meticulously curated selection of lifestyle essentials designed to enhance every aspect of your journey. From premium travel accessories to stylish apparel and delightful toys for toddlers, Ardency Elite offers unparalleled comfort, style, and functionality. Dive into our catalog and elevate your lifestyle with Ardency Elite today.

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Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

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Pulling your audience into your Product Story | Pirate Skills

1. PRODUCT STORY MEETUP get.pirateskills.com/product-story Oct 14th 2020

2. PULLING YOUR AUDIENCE INTO YOUR PRODUCT STORY 1. Storytelling in E-Commerce 2. Better product stories & creatives 3. Align products & content creation 4. Grow organic channels with ads 5. Product Story – Q&A session

3. BEN SUFIANI • Founder since 2008 • Growth Marketer • Host of Pirate Skills • Working and living with Growth Marketing since 12 years now

4. STORYTELLING IN E-COMMERCE

5. A story about shoes build IN Vietnam?

6. A story about shoes build FOR Argentina

7. Stories in E-Commerce matter • Forces to sell a worthy product • Connects you to the purpose • Let’s your product stand out • Make it hard to copy • Affords higher margins

8. Your anker in the chaos of everyday life halloklarheit.de

9. Your supplements created by your hero bodyip-nutrition.de

10. What touches you, becomes part of you. jeanlen.de

11. This book changed my mind about storytelling

12. Clarify your message by creating a BrandScript mystorybrand.com

13. Find the story in your product • Which transformation is your product providing? • What’s the job of your product? • Who the hero or the villain? • How are you a guide for them? • Which wrong are you righting?

14. #1 BETTER PRODUCT STORIES & CREATIVES

15. How to sell a nobrand organizer for 279€ ? manufactum.com/x47-personal-organizer-system-a5-a60498

16. Write a description that captures the imagination

17. How to write words that capture the imagination Stay focused on the customer Describe the transformation Position your product between the status quo and their goal Write and rewrite until it’s clear

18. Shopify Guide to Product Photography shopify.com/blog/12206313-the-ultimate- diy-guide-to-beautiful-product-photography

19. If I had to choose just one supplement … facebook.com/bodyip

20. With Canva you can design anything. canva.com

21. #2 ALIGN PRODUCTS AND CONTENT CREATION

22. There is no reasonable limit as shown by … hubspot.com/resources

23. Every product deserves content • Pictures • Videos • Descriptions • How-To • Slides • Articles • Interviews • E-Books • Courses • Emails • Ads • Talks

24. KLARHEIT Calendar as a Product Picture halloklarheit.de

25. KLARHEIT Calendar as a Product Video amazon.de/KLARHEIT-Organizer-Terminplaner- Notizbuch-undatiert/dp/B010KH13H6

26. KLARHEIT Calendar as a How-To Video youtube.com/watch?v=E53kFOngMIU

27. KLARHEIT Calendar as an Article halloklarheit.de

28. KLARHEIT Calendar as a PDF Download halloklarheit.de

29. KLARHEIT Calendar as an Online Course halloklarheit.de

30. Every product deserves content • Pictures • Videos • Descriptions • How-To • Slides • Articles • Interviews • E-Books • Courses • Emails • Ads • Talks

31. #3 GROW ORGANIC CHANNELS WITH ADS 蠟

32. Use paid channels to grow organic ones

33. Use paid channels to grow organic ones • Social ads can turn to followers • Cost per follower < 0.5€ • Lead generation > direct sales • Cost per subscriber < 2.0€ • Organic posts <> Paid posts • SEM keywords <> SEO keywords

34. TURN SOCIAL ADS INTO FOLLOWERS

35. Start an Instagram “Follower” Campaign

36. Form your Instagram Mobile App only

37. Choose a post or a story

38. Send people to “Your proﬁle”

39. Choose your best E-Commerce audience

40. Pick a Budget 10x of your cost / purchase

41. Check followers in your mobile app

42. Check sales in the FB ads manager

43. COLLECT EMAIL SUBSCRIBERS BEFORE THE SALE

44. Give an incentive to join your email list

45. Check the campaign for leads and sales