VidenDanmark og Intra2 afholdt den 19.9.2012 seminar om socialt intranet. Ved seminaret præsenterede Kim Escherich fra IBM, hvordan IBM bruger et socialt intranet internt.

1. IBM Global Business Services
IBM: Fra avanceret telefonbog til socialt netværksmedie
Intra2, june 7, 2012
Kim Escherich, Executive Innovation Architect, IBM Global Business Services
1 © 2012 IBM Corporation

2. IBM Global Business Services
The purpose of this session is to introduce you to IBM’s world of
social business – with our intranet as the starting point
2 © 2012 IBM Corporation

3. IBM Global Business Services
ABOUT IBM
© 2012 IBM Corporation
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4. IBM Global Business Services
Globally
Integrated
Enterprise
…an
open,
modular
organiza8on
….
integrated
into
the
networked
economy
…
with
an
opera8onal
and
business
model
that
capitalizes
on
the
new
global
landscape.
4 © 2012 IBM Corporation

5. IBM Global Business Services
Collabora8on
is
core
to
this
evolu8on
§ Within
six
years,
workers
will
collaborate
80%
of
their
8me
§ Work
will
flow
seamlessly,
fluidly,
across
fully
connected
and
visible
processes
§ Work
increasingly
will
involve
external
partners
§ Agility
will
become
a
key
performance
metric
§ Pro-­‐ac8ve
processes
will
be
strengthened
with
predic8ve
capabili8es
§ Work
will
not
be
centered
on
an
organiza8on
but
on
a
community
of
people
who
will
be
sourced
from
a
variety
of
places:
employees,
contractors,
alumni,
industry
experts
§ Batch
processing
will
be
forgoLen;
real-­‐8me
will
be
the
norm
Source: IBM CEO study 2010
5 © 2012 IBM Corporation

6. The
IBM
Workforce
comprises
of
400,000+,
in
170
countries
and
2000
loca8ons
§ Global
and
distributed
across
all
8me
zones,
cultures
and
languages
§ ~50%
employees
work
remotely
§ ~50%
with
IBM
<
5
years
§ Moving
to
distributed
teams
vs
co-­‐loca8on
§ Matrixed
teams
and
management
§ Flexible
in
work
styles
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7. IBM Global Business Services
THE JOURNEY
© 2012 IBM Corporation
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8. IBM Global Business Services
The
evolu8on
of
our
intranet
(w3/ODW)
to
a
Smarter
Workplace,
our
single
portal
experience...is
a
journey!
Consumption Participation
1996 2012+
Launch w3.ibm.com Version 2.0 Versions 3 & 4 Versions 5 & 6 ODW R1 &R2 Smarter Workplace
Corporate news and Standard design and Bluepages, MyNews, Profile, Dynamic Content, Business Portals, Enabling Collaborative
links navigation Web tools, Info Central Taxonomy, Integrated Personalization & Innovation
17K page views/day 38K page views/day 500K page views/day Search Role Enablement
1M page views/day 2M page views/day
8 © 2012 IBM Corporation

9. IBM Global Business Services
The
benefits
of
collabora8on
&
networking
are
significant
to
individuals
&
organiza8ons
Ø 87% of IBMers collaborating with others in communities increase skills
Ø 84% access expertise more quickly
Ø 74% increase their productivity
Ø 64% improve personal reputation
Source: IBM internal Workplace Effectiveness survey
9 © 2012 IBM Corporation

10. IBM Global Business Services
Enabling Culture Change
Social
sodware
@
IBM
Why?
What
we
have
done
l Need
to
connect
400,000+
employees
across
170
l Transformed
intranet
into
robust
social
compu8ng
countries
plaiorm
l Enable
employees
to
be
more
produc8ve,
more
l Created
communi8es
of
enthusiasts
to
encourage
knowledgeable,
faster
grassroots
adop8on
(Digital
IBMer
/
BlueIQ)
l Facilitate
collabora8ve
innova8on
l Harnessed
IBM
as
test-­‐bed
for
collabora8ve
tools
we
then
commercialize
l Organize
the
flow
of
ad
hoc
collabora8on
l Established
IBM
social
compu8ng
policy
and
guidelines
l Drive
innova8on
into
products
faster
l Used
the
enterprise
processes
and
inject
Social
l Harness
the
knowledge
of
subject
maLer
experts
collabora8on
to
them
from
across
IBM
quickly
l Created
“reverse
mentoring”
program
to
pair
social
l Surface
IBMers
as
experts
to
engage
with
clients,
compu8ng
experts
with
IBM
leaders
(I&VT
partners
and
others
Ambassadors)
l Building
an
Exper8se
and
Eminence
ini8a8ve
to
groom
experts
on
all
levels
Benefits
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10 © 2012 IBM Corporation

11. IBM Global Business Services
Since
the
end
of
2009,
our
intranet
portal
includes
Social
collabora8on,
placing
the
IBMers
in
front
of
their
workspace!
• We are putting the IBMer
interactions in front of their
intranet
• Top down corporate news
move from center to left
• We 'trust' user-generated
content
• Additional tools and
functionality, so called web
2.0, are now part of our
single enterprise
personalized portal! (along with
a new look and feel since 2011 )
11 © 2012 IBM Corporation

12. IBM Global Business Services
We
provide
a
single
message
to
employees
about
how
to
achieve
the
desired
collabora8on
behaviors
§ We
developed
social
compu8ng
guidelines
(internal
and
external
guidelines
are
the
same)
§ We
embedded
a
social
compu8ng
module
into
IBM's
Business
Conduct
Guidelines
§ Employees
are
required
to
take
a
short
educa8on
module
before
crea8ng
an
external
social
profile
§ Tools
and
help
is
available
to
support
personal
eminence
12 © 2012 IBM Corporation

13. IBM Global Business Services
Internally,
we
deployed
a
plaiorm
for
“social”
collabora8on
IBM Connections
Create, find, join, and work Quickly find the people you need
with communities of people Home Profiles by searching across your
organization using keywords that
who share a common
interest, responsibility, or help identify expertise, current
area of expertise projects and responsibilities
Activities Organize your work, plan next
Communities steps, and easily tap your
expanding professional network to
help execute your everyday
deliverables, faster
Use a weblog to present
your idea and get feedback
from others; learn from the
expertise and experience of Blogs Share your files with your
others who blog Files colleagues. Everyone can
store, share, and
collaborate on files.
Wikis
Save, organize and share
Bookmarks Provide a place for groups
of people to jointly create
bookmarks; discover and maintain content
bookmarks that have been through contribution and
qualified by others with collaboration.
similar interests & expertise
13 © 2012 IBM Corporation

14. IBM Global Business Services
Social
Collabora8on
brings
on
various
services...
most
commonly:
“Profiles”
enable
us
to
find
people
and
connect
with
them
The “Board” lets us keep track
and interact with our network
“Communities” and teams allow
collaboration in shared spaces
14 © 2012 IBM Corporation

15. How
the
adop8on
goes
in
IBM
–
2Q
2012
sta8s8cs
IBM Global Business Services
Profiles
IBM’s internal Profiles hold over 630,000 entries* & serves over 4 million searches
per month. It’s the hub of user requests & all applications authentication for IBM.
Communities
The IBM Communities service hosts more than 96,600 online Communities with 250k
users last months.
Blogs
IBM’s Blog service supports 134,000 users last month with more than 26,700 Weblogs.
Bookmarks
IBM’s internal Bookmark Sharing system holds 1,394,000 bookmarks with 3.6M tags,
and had an active user population of 36,700 users
Activities
IBM’s internal Activities service has seen all content and usage statistics grow with
277,000 activities; 4.6 M entries and 83,000 users last month.
Files
IBM’s internal social file sharing & storage service contains 522,588 files shared
1,342,874 times with 298,900 files added to folders [collections].
Wikis
The Wiki services hosts more than 63,000 Wikis with 771,000 Pages and was used by
15 282, 000 users last month. From various internal metrics sources
© 2012 IBM Corporation

16. Social
func8ons
are
available
at
mobile
devices
and
we
are
preparing
to
support
pure
mobile
employees
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17. IBM Global Business Services
MY WORLD
© 2012 IBM Corporation
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32. IBM Global Business Services
In
summary,
IBM
uses
social
sodware
to...
• Empower
people
to
share
their
knowledge
and
exper8se
Be
Change
Ready
• Enable
people
to
discover
informa7on
quickly
and
easily
• Find
and
connect
with
the
right
experts
fast
Integrate
• Work
together
virtually
without
flying
in
for
face
to
Globally
face
mee8ngs
• Connect
everyone
to
our
customers
and
partners
• Innovate
our
products
and
services,
entering
new
markets
and
gaining
new
poten8al
customers
Be
Innova7ve
• An7cipate
change
faster
than
our
compe88on
32 © 2012 IBM Corporation

33. Thank
you
Kim
Escherich
IBM
Global
Business
Services
escherich@dk.ibm.com
+45
2880
4733
internetodhings.dk
escherich.biz
@kescherich
/in/escherich
/escherich
kescherich@gmail.com
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