This was SplashCast's last pitch deck for M&A in the spring of 2009. SplashCast partnered with Hulu and other premium video distributors to create social TV experiences within Facebook and MySpace.
3. SplashCast Assets Represent Speed to Market Opportunity
• Patented Social TV technology
› In development since 2006 (patents filed in Oct, 2006)
› Used to increase online video ad revenue by more than 50%
› Proprietary video content management system and ad server (CMS)
› Proprietary Social TV application framework
• Facebook and MySpace distribution platform
› 4.5M monthly unique users on music network, launched 24 months ago
› 1.5M monthly unique users on TV network, launched 6 months ago
› TV network has been 100% sold out since it launched
sold-out
• Premium content partnerships with Hulu.com and Sony BMG
• Top-tier advertisers include Nissan, LG, Fox, Right Guard and Nike
• Highly talented and experienced product engineering team open to
continuing with the business, if acquirer wishes
› Michael Berkley, Founder and CEO (QMIND, Kaiser Permanente)
› Brock Henderson, Co-Founder and CTO (QMIND, Knowledge Learning Corp.)
› Tom Turnbull, Vice President, Business Development (CarsDirect, BizBuyer.com)
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4. The Social TV Platform
• The Social TV platform distributes premium video in Facebook and MySpace
• Easy front-end Flash integration; easy XML & RSS back-end integration
front end back end
• The platform uses technology based on first-ever “video-time” (asynchronous)
chat technology, resulting in:
› Longer session times per viewer
› More return visits per viewer
› More viral sharing per viewer
› More revenue per viewer
Proven Superiority
• 40% longer session times than
Hulu.com
• Very high CTR: 3.0% ad
interaction per session
• 100% sold out to top brand
advertisers
SplashCast’s The Office social TV application in Facebook and MySpace
5. The Social TV Platform
Chatter Publishing to Status Streams and News Feeds
Video-time (asynchronous) chat. See friends’ Post videos, reviews, comments, chatter, poll questions, and your fan
comments moment-by-moment in the video. ranking, etc to your Facebook, Twitter, and MySpace status streams.
Games & Virtual Currency
Play fun games tied to video content and earn (or buy) currency to
increase your fan ranking.
y g
Audience Reaction Maps
View the good and bad parts in an episode
via the audience reaction graph and meter.
6. SplashCast Social TV Network
• SplashCast’s own media network features primetime TV episodes from NBC,
Fox, ABC and music videos from top musical acts from Sony BMG
• There are 6M monthly unique users across SplashCast’s 150+ television
SplashCast s
and music network, distributed within Facebook and MySpace
› 1.5M monthly unique TV users, from 300,000 application installs
• TV network has been 100% sold-out since its Jan, 2009 launch
• SplashCast’s media network includes 40 prime time TV applications and 135
music applications leveraging SplashCast’s Social TV technology distributed
applications, SplashCast s technology,
in Facebook and MySpace
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7. SplashCast Attracts Top-Tier Content Partners & Advertisers
Top-
Content Providers Advertisers Agencies
Hulu (NBC Fox ABC)
(NBC, Fox, Nissan OMD
Sony BMG Infiniti Universal McCann
Fuel TV p
Dial Soap Initiative
Universal Music Group Jack In The Box Moxie
Warner Brothers Dr. Pepper Wieden + Kennedy
EMI Gatorade Razorfish
NPR Sony Electronics Mindshare
Fox News LG Tequila
CBS (pending) Fox Entertainment MOne
MTV Networks (pending) THQ
Nike
Red Bull
Quiksilver
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8. Sold-
Sold-out Rich Media Ad Product for Social Networks
Key Testimonials and Metrics
• “Top performing publisher ad product”
Top product
› Apollo Interactive, representing Jack In The Box
• “Best social network ad product”
p
› OMD, representing Nissan and Infiniti
• Number of ad campaigns: 9 (since Jan 1, 2009)
• Repeat advertisers: Nissan and Infiniti
(since Jan 1, 2009) Right Guard’s Micro-Site in The Simpsons TV Application
(actual
( t l CTR was > 4%)
• Average time spent in application: 15 min
• Average brand impressions per session: 30
• Effective CPM (session basis): $90
• Effective CPM (ad unit basis): $3
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9. Key Operating Metrics for TV Network
Current
• Total applications: 35
• Monthly unique users: 1,500,000 (users who load a page that contains an app)
• Monthly active users: 208,000 (users who interact with an app)
• Monthly sessions: 372,800 (generated from monthly active users)
• CTR to branded micro-site: 3%
• Branded micro-site sessions:
micro site 11,184
• CPC to branded micro-site: $3.00
• Monthly revenue: $33,552
Targets (projections for Oct 1, 2009)
• Monthly active users: ` 1,000,000 (via implementation of “viral loop” features)
• Monthly sessions: 3,000,000 (via optimization of engagement features)
• Monthly revenue opportunity: $270,000
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10. Key Competitive Advantages
• Over 15 years of IP development experience
• Patents filed in 2006, before competition had incorporated
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11. Product Roadmap
SplashCast Content Management System (CMS)
“White label” solution
• An end-to-end online video
end to end
management and publishing platform
for online video distributor
• SplashCast’s Social
S l hC t’ S i l TV and d
advertising features can be integrated
into any destination video site or
social network
SplashCast Social TV Player
Open API platform
• Open up Social TV framework allowing
3rd party Flash developers to build
Social TV plug-ins that snap into the
SplashCast white label player
• SplashCast provides an API that
shares current video data (including
current time and nav control), current
user data, and current advertiser data 9