8. 5 popular books written over ten years.
Crafting 10 hours of experience is the
biggest creative challenge I can imagine.
scottberkun.com/books - @berkun
9. 1. The user experience of user
experience events
9
34. 5 non-slimy networking tricks
▪ Ask everyone you like for a business card
▪ Saying thank you starts a conversation
▪ Post your notes from sessions during the
event - attracts people to you
▪ Be active on twitter to find outgoing people
▪ If you use LinkedIn, write something
personal
34
38. Speakers love people who ask them
thoughtful questions about their
presentation
38
39. Keep the fire burning
▪ Find your local UX Happy hour
▪ Casual drinks and chats with like minds
▪ http://www.uxhappyhour.com/
▪ Start your own: monthly booze is magical
▪ Follow @aneventapart / @alistapart
39
40. Unofficial AEA Happy Hour
where: Champions bar
when: as soon as this talk is over
40
43. Min/Max Note Taking
▪ You won’t remember much in a week
▪ You won’t return to the slides
▪ You need to capture reflections TODAY
!
▪ 5 bullets per talk
▪ note links and references
▪ Post a summary on your blog (tweet it)
▪ Post it at work / share with your boss
43
46. 46
Lesson Learned Problems it can
solve in my
organization
Projects or people
with that problem
ResponsiveTypography can
save the world
? ?
Good UX generates
revenue
We have ludicrous
amounts of company debt
Our financially inept
company founders
We can make mobile
devices smart about gaps
experiment with closing
gaps
Clients with multi-device
use cases
50% of ads are clicked by
accident
rethink advertising based
projects
?
Carousels are evil
incarnate and people using
them should have their
own level of hell
Fire people who even refer
to the Mad Men scene
with Draper pitching
Carousel.
Fred’s client was asking for
one? (can clients pay us
from hell?)
55. 55
All three had to convince Eiffel to use their
combined design contributions for the 1889
World’s Fair
56. "We, writers, painters, sculptors, architects …protest
with all our strength, with all our indignation in the
name of slighted French taste, against the erection … of
this useless and monstrous Eiffel Tower … “
- Committee of 300, Le Temps, 1887
"this truly tragic street lamp" (Léon Bloy)
"this belfry skeleton" (Paul Verlaine)
"this mast of iron gymnasium apparatus, incomplete,
confused and deformed" (François Coppée)
56
58. 1. Get Idea
2. Convince person who has power to build it
3. Build It
4. Ship It
58
59. 1. Get Idea
2. Convince person who has power to build it
3. Build It
4. Convince person who has power to ship it
5. Ship It
59
60. 1. Get Idea
2. Convince client
3. Convince client’s management
4. Convince their marketing executives
5. Convince your team to build it faithfully
6. Build It
7. Convince person who has power to ship it
8. Ship It
60
61. 1. Get Idea
2. Convince client
3. Convince client’s management
4. Convince their marketing executives
5. Convince your team to build it faithfully
6. Build It
7. Convince person who has power to ship it
8. Ship It
61
64. ▪ The Big Dig: most expensive highway
project in U.S. history
▪ Planning began in 1982
▪ Construction 1991 to 2006
▪ 118 contracts / 5000 workers at peak of
construction
▪ $14.6 billion ($22 billion)
64
83. 6. How to convince your boss
(or client or partner or…)
83
84. A: Progress is Change
B: Leaders like Status Quo, Resist Change
A + B = Leaders resist progress
84
85. How To Convince Your Boss
▪ Be awesome at your job
▪ Get support from an influential coworker
▪ Get advice from your network
▪ Plan a trial, including how to evaluate
▪ Pitch it
▪ Do it awesomely
▪ Repeat
85
