Burns school digital media talk

Internet Business DevelopmentReal Estate Sales, Real Estate Development, and Construction Management Presented to:

A Few Comments About Search: ,[object Object]

Wolfram Alpha?,[object Object]

The Internet Has Changed the Business Playing Field

They Didn’t Listen ,[object Object]

Young Employees at Best Buy Used MP-3s ,[object Object]

We don’t want the phone answering machine, we want the message it carries,[object Object]

SaaS. Cloud Computing and the Future of the Internet

How Do Online Business & Marketing Solutions Help Your Business Grow?

The Hub of Online Marketing is a Functional Website / Blog

Online Tools Allow Us to Push Information Out to the Public Last Year YouTube Received More Eyeballs Than NBC

The Next Generation: They Create Their Entertainment

It all starts with a website & blog Content is King!!!

Websites & Blogs: Create a Beautiful Platform & Make it Simple

Good Commercial Real Estate Bloghttp://www.mosatlanta.com/

More Internet Tools / Solutions

Customer Acquisition : Newsletters Allows you to maintain good relationships with your existing clients Ensures that clients visit your website frequently Send out product releases, articles, information, and special reports

Online Publications A multimedia magazine, using pictures, video, click page turning, e-commerce.

Customer Acquisition:Email Marketing Direct mail costs 200% more than Email MarketingSource: www.emarketer.com Stay in regular contact with your prospects Unmatched prospect targeting

Grabs Current Web Info, Geocodes, Sends Targeted Email http://movableink.com/

Retention Systems It costs 5 times more to attract a new customer than to keep one "The purpose of business is to create and keep a customer." Peter Drucker

Customer Relationship Management (CRM) Tools

Customer Retention: Customer Relationship Management Tools (CRM)

Testing & Measuring In today’s competitive market you must constantly test & modify “Test fast, fail fast, adjust fast.” Tom Peters “It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” Charles Darwin

TrackingWeb Metrics & Analytics Success comes from trying, testing and measuring This allows us to determine what is working and what is not working

Social Media Analytics http://thinkupapp.com/

Progressive Enhancement VersusMobile Websites

Mobile Marketing SMS, a text message sent to your mobile device via a “Short Code” number. (Exp: 449-99) Quick Response Codes Microsoft Tags

Multimedia Messaging Service, or MMS

Mobile Media Marketing ,[object Object]

Low Cost Marketing,[object Object]

YouTube Search Stories Videos, simple, fast, and free!

Create Stunning Video Slideshows

How People Find You Online ,[object Object]

Ads Targeted by Computer Cookies

http://www.intel.com/museumofme/r/index.htm

Facial Recognition Technology: Demographics, Weather, & More

Social Technologies Social Networking: LinkedIn --- Facebook Social Media: SlideShare --- YouTube Social Online Reputation: SocialMention.com ---TWInfluence.com

Online Social is: ,[object Object]

Research -- Spokeo.com, Inside View, LinkedIn

Engaging – YouTube, Twitter, Wordpress, RSS

Measuring -- TWInfluence.com, Addict-o-Matic, Vanno ,[object Object]

Suggested Social Media Websites

Join and Participate in LinkedIn Groups

Real Estate Specific Social Media / Marketing Sites http://www.realtyrankings.com/best-social-media-sites-for-real-estate-social-networking.htm

Shorten a URL Firefox Add on: http://bit.ly/ http://goo.gl/ http://tinyurl.com/

Now over 2,000 Twitter apps in the API Stage that can be used from smart phones. ,[object Object]

Tweet Maintenance When Plants Need Water,[object Object]

Create a YouTube Channel & Brand with Company Design Video is the preferred online marketing tool.

Video Based Social Network: http://shelby.tv

Aggregators for Social Media / Networks ,[object Object]

http://easypushbuttontraffic.com/ (articles, videos, podcasts & pictures --- paid service)

http://www.tubemogul.com/ (video uploads only)

http://www.trafficgeyser.com/ (does it all --- paid service),[object Object]

The Most Famous: Cost United Airlines ~ $180 MM in Market Cap.

Social Media: Some Final Words ,[object Object]

Know what social media is used in various parts of the globe

For example, Orkut is the equal to Facebook in Brazil,[object Object]

Think: Groupon.com for Teaching

Enterprise Social Media Software

Enterprise Social Collaboration Software

Web Applications -- Real Estate and Construction Management: Examples…

Another Investor Site. Done Correctly the Idea Could Work Locally.http://www.biggerpockets.com/

Single Property Websites www.410Building.com

Add to Company Website, Video, Single Property Site

Use Solutions Like This On Your Buildings’ Single Property Websites

Useful & Interesting Real Estate & Construction Management Websites:

Good Site For All Playershttp://spaceforlease.com

Good Community Site for Multifamily Housinghttp://www.multifamilyinsiders.com/home/

Burns school digital media talk

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