2. media
O U T D O O R M E D I A S P E C I A L I S T
Blackpool
It’s England’s largest and most popular seaside resort with an estimated
13 million visitors to the town in 2012.
Blackpool is characterized at its heart by the Resort Core, some 5km2
containing the iconic Blackpool Tower, the three piers, the Winter
Gardens, the Golden Mile hosting an array of amusements and arcades,
the ever popular Blackpool Pleasure Beach and the famous Illuminations.
Blackpool has a rich and diverse cultural offer in its music, performing
arts, entertainment, heritage and other varied leisure attractions.
This Resort Core also contains dense neighbourhoods of holiday
guesthouses and hotels supporting around 35,000 holiday bed spaces.
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O U T D O O R M E D I A S P E C I A L I S T
Why use outdoor
39%
read a national daily newspaper
49%
are light TV viewers
42%
have listened to commercial
radio in the last week
87%
have seen outdoor
advertising in the last week
BUT...
5. media
O U T D O O R M E D I A S P E C I A L I S T
Blackpool Airport
Indoor illuminated poster in direct
view of those waiting for flights
Speak to individual holidaymakers with
luggage trolley advertising
Vinyl wall wraps offer stand-out opportunities for promotion
Raised Illuminated panels offer status for you brand
Use the time people spend waiting for their luggage
to arrive to advertise your brand
6. media
O U T D O O R M E D I A S P E C I A L I S T
Blackpool Airport
• In 2013 nearly 240,000 passengers passed
through Blackpool International Airport.
• The Airport is a gateway to the Isle of Man,
the Northwest of England, the Lake District and
internationally renowned resort of Blackpool.
• And another thing: Blackpool saw its first aeroplane
take off in 1909, making it the oldest airfield in the UK.
7. media
O U T D O O R M E D I A S P E C I A L I S T
Houndshill Digital Screen
Houndshill Shopping Centre is an indoor
shopping mall in Blackpool, owned and
operated by Modus Properties.
Houndshill is the only enclosed shopping
centre in the town, and is situated at the
heart of the prime retail area.
8. Tram Stops
media
O U T D O O R M E D I A S P E C I A L I S T
Blackpool’s tramway is one of the oldest electric tramways
in the world which runs for 11 miles from Starr Gate in
Blackpool, through neighbouring Cleveleys up to Fleetwood
and carries around 6,500,000 passengers each year.
This historic tramway has seen a £100m upgrade of the
infrastructure with 44 new advertising shelters along the
route and from Easter 2012 16 new trams have provided a
10 minute service along the seafront supporting a mix of
historic trams, which will remain a feature during the
summer months.
9. Bus Shelters
It is worth nothing that, due to the compact
nature of the centre, all of our bus shelter
panels are visible to passers by. In August
2013 we recorded a footfall of 1,943,801.
media
O U T D O O R M E D I A S P E C I A L I S T
10. Billboards
Billboards measuring 1200mm by
1800mm and the display area is
1120mm by 1720mm.
These are located along the main
road into the central car park
Yeadon Way/ Seasider Way next
to Blackpool Football Club.
media
O U T D O O R M E D I A S P E C I A L I S T
11. media
O U T D O O R M E D I A S P E C I A L I S T
Voucher Packs
• Voucher Packs is delivered monthly by Royal Mail
• Areas made up of postcodes totalling 10,000 homes each
• Residents value the content we provide and open it regularly
• Includes promotion of your business on our re-launched and
improved website where vouchers are available to download
• Each customer will also benefit from their own profile page with
contact details and a link to their website
Households in Blackpool
10,000 homes
Glossy Voucher Includes Design,
Print, Distribution & Website
Ratecard- £450
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O U T D O O R M E D I A S P E C I A L I S T
For more information about booking
and planning an outdoor media
campaign please contact us for details.
0845 556 4277