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The role of music in advertising
1. The Role of Music in
Advertising
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2. Introduction
Music represents an essential tool in advertising
Music’s vital role in advertising involves influencing
the audience’s memory and mind, such that the
communication proves to be appealing and persuasive.
Features certain qualities and strengths that are
attractive and suitable in the activities and objectives
of advertising.
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3. Role of Music in Advertising
These qualities include entertainment, ease of
remembrance, lyrical and language suitability to the
message, and cultural and social popularity.
Universal and popular appreciation and acceptance of
music presents marketers with a suitable, reliable, and
efficient tool for use in advertising.
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4. Role of Music in Advertising
Advertising: process in which marketers entice the
audience to purchase their products and services.
Music influences the audience’s perceptions
considerably.
Plays a crucial role in attracting attention to the
adverts
Transports messages concerning the product
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5. Role of Music in Advertising
Generates emotions regarding the products
Influences the retention of information among the
audience through appeal to memory
Provides entertainment in advertising
Good and appropriate music contributes to the success
of an advert by simply making it appealing and
attractive to consumers.
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6. Role of Music in Advertising
Plays the role of impressing the audience’s attention;
this makes the advertisement friendly to the audience,
rather than intrusive.
Audience hears the music, likes it, and identifies the
advertisement and the product with the music,
fostering positive feelings towards the product.
Makes the audience’s experience of the advertisement
good.
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