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in the past, in the present and in the future

www.bmline.de

delivering
SOFTWARE
Is your software?

In time
on budget

within
expectations

www.bmline.de

in quality
YOU GOT THE WHOLE
functional requirements

www.bmline.de

non functional requirements
www.bmline.de

with all convenience
everything is under

www.bmline.de

CONTROL
www.bmline.de

is there anything else?
SERVING
SOFTWARE
as an attitu

de

www.bmline.de

we are no longer delivering software,
we are ...
pressure

produce

inform

prioritize
define
analyze select

pressure

implement
document
qualify

time

www.bmline.de

costs

ENGINEERING
direction?

www.bmline.de

so
uch
m
ssion which
discu
www.bmline.de

BETTER CONTROL
IDEA

DATA

CODE

L
O
O
P
www.bmline.de

F
E
E
D
B
A
C
K
www.bmline.de

smaller pieces
clearly identifiable
measurable results
of smaller pieces

rate of corrections

www.bmline.de

ITERATION
www.bmline.de

TRACKING
www.bmline.de

MEASURABILITY
CODE

SURE
MEA

www.bmline.de

ARN
LE

D
IL

DATA

BU

IDEA
www.bmline.de

B
A
C
K
L
O
G
priority

product
owner

share
holder

feature

www.bmline.de

backlog

dev
team
done

to do

flow
STORAGE

www.bmline.de

in progress
IDEA

story
card

LEARN

BUILD

DATA

CODE
MEASURE
www.bmline.de

BACKLOG

bugs
features
technical fault
technical work
legal requirements
knowledge aquisition
...
www.bmline.de
www.bmline.de

acceptance
effectiveness
lean products
cost reduction
BENEFIT

www.bmline.de

EFFORT
quality

www.bmline.de

FEATURES
www.bmline.de

is your software
ready to serve?
www.bmline.de

test automation
www.bmline.de

continuous delivery
www.bmline.de

maintainability & serviceability
get
control
of IT

split tests
coninous deployment
usablility tests
real-time monitoring & alerting
customer liaison
funnel analysis

architecture check
code check
unit tests
usability tests
continuous integration
incremental deployment
free & open source
cloud computing
cluster immune system
just-in-time scalability
refactoring
developer sandbox
minimum viable product

cohort analysis
net promoter score
search engine marketing
predictive monitoring

www.bmline.de

split tests
customer development
five whys
customer advisory board
falsifiable hypotheses
product owner
accountablility
customer archetypes
cross-functional teams
semi-autonomous teams
smoke tests
www.bmline.de

learn to serve
www.bmline.de

and make it easy for your shareholders
CUSTOMERS

www.bmline.de

listen to your
www.bmline.de

ask the right questions,
this is the art and craft
www.bmline.de

look
beyond
borders
www.bmline.de

take the essence
www.bmline.de

REBUILD
PROCESS

www.bmline.de

form it to a
MANAGE THE RESPONSE

www.bmline.de

speak direct to your customer
understand the mindset behind
objection
make an inference
document the design decisions
www.bmline.de

definition of done
LIFT UP

www.bmline.de

your business
and get the

www.bmline.de

CREDITS
www.bmline.de

rock the planet
www.bmline.de

with better
SOFTWARE
by serving
SOFTWARE do!
you

liked it?

www.bmline.de

what
d love
an
1
2
3
4
5,10
6
7
8
9
10
11,13,16,29
12
14
15
17
18
19
21
22
23
24
25
26

Jeff Rowley Big Wave Surfer
RMS Titanic ready for launch, 1911
flickr elke1010
Shopping window SG, Christoph Michels
2010 mavericks competition, Shalom Jacobovitz
fotocommunity, by anjaloo
Venenciadora serving Sherry, Jesus Solana
Mackinac Bridge flickr, cmh2315fl
One Way flickr, Eric Magnuson
flickr supzones
Yield (Give Way) sign when entering a roundabout,
Gigillo83
Museo Nazionale dell'Automobile di Torino
segnali stradali, Pava
Collared iger, flickr RayMorris1
Successful integration, flickr Daniela Hartmann
Marina City, Chicago, flickr O Palsson
Traffic Light Tree, William Warby
Hochregal, flickr Peter Apflauer
Speed Taxi in Mumbai, flickr Hendrik Terbeck
Oktoberfest, photographed by me
sights of Bamberg, Johannes Otto Först
Group of statues by Balthasar Schmitt, Waugsberg
Photo courtesy of supermezzo
Google driverless car operating on a
testing path

27
28
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44,46

Running Suhi, Usien
Binary Code, Cncplayer
Baby beim füttern, Curtis Newton
2008 Nissan Altima Intelligent Key,
Jim Lynch
I, Confess animation, flickr Matthew Conroy
Deep sea fishing in the Gulf of Mexico
(2004), Lsuff
No-Way to the Sky ..., flickr Margnac
Matcha Pulver, 121stephen
Child Tending Broken Baby Seedling free
creative commons, D. Sharon Pruitt
Sandbox and Beach Toys, Black Market
City of London Police Constable, flickr
Leonard Bentley
Chenxin Liu - Don Quichotte, Kitri - Prix de
Lausanne 2010-7, Fanny Schertzer
NASA, The April 12 launch at Pad 39A of
STS-1
Bavaria nach Restaurierung, Jonny8
NASA/Apollo 17 crew; taken by either
Harrison Schmitt or Ron Evans
Statue of Liberty in New York City,
Daniel Schwen
me, photographed by Peter Hansen

www.bmline.de

CREDIT
CONTACT ME
www.bmline.de

info@bmline.de

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