Essential reasons to use video for your business
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This is an overview of what you need and how to use your smartphone for video. After all most business people have one and it is handy when you need it.
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Essential reasons to use video for your business
- 1. ABOUT ME HERE’S A LITTLE BIT
- 2. Bernie Landry Multi Media Designer • Videographer / Producer • Webcaster • Audio Engineer • Online Marketing Implementer • Programmer • Website Designer • Musician
- 3. What is the One Thing You MUST Do or…?
- 6. The USB is always charging Does not shut off at 100% House current with charger AC The charger stops at 100% Vehicle USB charger DC
- 7. Why is Using Video Online Essential For your Business?
- 8. 81% of businesses use video as a marketing tool up from 63% over the last year. (Hubspot) Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia) Some Stats
- 9. 70% of purchase decisions - buyers viewed Videos before making their decision
- 10. Types of video Animation – Limited animation can be done in Power Point On Camera Slide show – with text – music - narration
- 11. Some Marketing Styles Explainer animation Product-centric Corporate / Culture Commercials Website How-to videos Testimonial Review
- 12. Why use a smart phone?
- 13. • Accessibility • Video quality • All-in-one tool • Shoot and edit • Share easily
- 14. Basic equipment
- 15. • Smart phone • Tripod / stabilizer • Light source • Microphone • Enough memory • Extra Lenses - optional What you need
- 16. • Check online for your phone camera specs • Number of pixels • Use the exposure lock • Don’t use the digital zoom or for CU • Still shot not the same size as video Know Your Phone
- 17. How Much Memory Full HD 1920 x 1080 / 1080p 128mb per 60 seconds 10 minutes = 1.28 Gig HD 1280 x 720 / 720p 90mb per 60 seconds 10 minutes = .9 Gig
- 18. Like all data… You need to archive your video content onto a drive you own.
- 19. How Much Memory If you upload the video to YouTube, download it later to another computer. Upload to: • Dropbox • Google Drive, • Microsoft Onedrive • Into the cloud
- 21. Lighting
- 22. Lighting
- 24. Audio
- 25. Your smartphone audio is not really good for recording your narrative. It is not close enough to the narrator
- 26. Plug in your mic
- 27. Composition
- 28. Use the grid on your smartphone
- 29. Put your focus on the intersections of the 4 lines
- 30. • Wide, Medium, Close-up. What are you trying to demonstrate? • What’s in the background? Dark background you where light and vice versa. • Anticipate action – always try to have space in front of moving subject • Frame it like a master – Use your grid and law of thirds Composition
- 32. “I hate being in front of the camera”
- 33. Practice, practice, practice! Record and Playback Make love to the camera Make sure the lens of your smartphone is at eye level!
- 34. “…and here’s (your name)!”
- 35. • Live Streaming • Recorded 2 ways to send out your video
- 36. Recorded – No bandwidth used until you upload. Make several takes and you can edit. Live Streaming – No data storage on your phone, but it uses your bandwidth. No retakes!
- 38. Android Free Apps – No watermark but… ads iMovie for iPhone
- 39. Bernie Landry (514) 655-9715 bernie@richmediasound.com If you have any questions let me know, I would like to hear from you. B-)
Notes de l'éditeur
- The thing I dislike the most in a webcast is the 10 to 15 minutes of “who I am”
- 40+ years of ongoing experience and learning
- This is IMPORTANT
- Charge your phone…
- Car takes longer .5amps House 15 amps. In house 100% it shuts off. In the car remove when 100% because DC current can’t detect 100% and over charge will reduce the battery life at 100%
- So why video for business
- 81% use video for business. Viewers retain 95% with Video and 10% with text… and it’s smaller on smart phone.
- 70% of purchase decisions viewed a video first. 90% on mobile 60% Desktop
- On camera – Slide show - Animation
- Product-centric videos focus on an innovative new product soon debuting or just released, where you have the keen ability to "show and tell.“
- Why use a smart phone? Who brought their smart phone?
- Everyone has one… more or less. All in one tool. It is not the end all, using a work station has more options for editing.
- We use to use a $65,000 Betacam, editing facility at $200/hr and a crew with lights, audio equipment… sometimes up to 10 people to shoot a corporate video. And now anyone can shoot a video with their smartphone.
- Smartphone – Tripod – Light – mic – memory - Lenses
- Know your phone
- Thanks for the memory!
- Like all data
- Archive your video
- A Tripod or a hand held device or bean bag
- You need light!
- Light sources – LEDs – Sunlight golden hour - reflector
- Lighting setup
- Sound - Audio
- Smartphone audio
- Home made option or in store
- Composition
- Use your camera grid for rule of 3rds
- Put your focus on the intersections of the 4 lines
- Composition : W – M – CU? Background? Anticipate action – Frame like a picture – 3rds.
- Assorted lenses Macro – zoom – wide angle
- I hate being on camera or hearing their own voice. Audio anecdote when in summer school “Leave it to Beaver”
- Overcome – Like getting to Carnegie Hall… practice, practice… in front of friends or record / playback. Watch your hand gestures. Picture near to the lens, don’t look at the screen.
- Think of yourself having your own show!
- 2 ways to send video
- Live - No storage phone, but uses your bandwidth. No retakes!
- Where to upload your video. Use in email with a thumbnail. And link to your upload.
- Android Editing Apps and iPhone app
- Android Editing Apps and iPhone app