For the second year in a row, I had the unique opportunity to attend The Global Leadership Summit, a world-class experience for leaders who want to get better. The premise is simple: everybody has influence to some degree: being parents, husbands, wives, managers in the workplace; and because so, we have the responsibility to lead well. Each year the Summit takes place over a 2-day period. This year it was on August 14th and 15th (last Thursday and Friday). This year's speakers included: Tyler Perry, Carly Fiorna, Jeffrey Immelt, Erica Ariel Fox, Patrick Lencioni and far too many others to include here! Anyway, being the social media and data nerd that I am, I put together this white paper/analysis on all the activity surrounding the Summit's designated "hashtag" = #GLS14. You may be surprised at some of the numbers - I was. But I'm not going to give you the highlights here in this post, you'll have to see them for yourselves! :D

1. Social Conversation
Analysis of #GLS14
WHO SAID WHAT?
Prepared by: Multi Marketing Corp

2. The Global Leadership Summit is a two-day event that is telecast LIVE
every August to more than 300 locations in North America. This report
is an analysis of the online conversation that took place during the
2014 Global Leadership Summit.* Online conversation is defined by
any Facebook, Instagram or Twitter post using #GLS14.
Executive
Summary
• Over 75,000 posts on Twitter, Instagram, and Facebook
• “Leader” was THE most-used word in the posts
• Twitter was the #1 platform of choice for conference conversation
• Louie Giglio was the top Twitter user (by his # of followers)
• Chicago, Minneapolis, and Dallas drove the domestic #GLS14
conversation online
Key Findings
* The raw data for this report actually represents the day before GLS, day one of GLS, day two of GLS, and the day after GLS. It’s intended to show the ramping up of the
overall conversation, with it peaking on day two, and then the subsequent descent of #GLS14 usage.
#GLS14 - Social Conversation Analysis

3. There were approximately 76,546 total posts online using #GLS14. Of
those, 74.1K were from Twitter alone. Let’s look at Twitter’s full impact.
Post Volume
Day 1 - 34,814 Tweets Day 2 - 36,445 Tweets
#GLS14 - Social Conversation Analysis

4. Of the 74,100 tweets, there were approximately 14,300 unique people on
Twitter using #GLS14. See below for how many people were reached!
Post Volume
Cont.
#GLS14 - Social Conversation Analysis

5. Top Twitter
User Data
The bottom chart shows the “Top Twitter Users.” Those with LARGE Twitter
followings who used #GLS14 in their tweets will show up here.
#GLS14 - Social Conversation Analysis

6. While Twitter was the clear driver for Summit conversation, Instagram
beat out both Facebook and Google+. Pictures were shared much more
this year than they were at #GLS13. Not surprising, as more and more
people (and churches!) have worked Instagram into their social media
repertoire.
!
Twitter - 74,100
Instagram - 2,210
Facebook - 215
Google+ - 63
Post Volume
Cont.
#GLS14 - Social Conversation Analysis

7. The following keywords were THE MOST used among: Twitter, Facebook,
Instagram and Blogs.
Top 10
Keywords
#GLS14 - Social Conversation Analysis

8. Geo Data It should not be surprising that Chicago owned a lot of the tweet
distribution, but take a look at the other cities! In terms of overseas, the
UK and South Africa led the pack in #GLS14 usage during the Summit.
#GLS14 - Social Conversation Analysis

9. #GLS14 - Social Conversation Analysis
Questions? Several of us from our agency had the unique opportunity to attend
#GLS14 again this year. This report was just a little teaser to showcase our
agency’s core digital and social media capabilities.
!
If you’d like to learn more about US, or the GUY who pulled this report
together, here you go:
!
Multi Marketing Corp
2033 North Fine Ave
Fresno, CA 93727
multimarketingcorp.com
559.454.9400
Eric Burgess
Social Media Director
eric@multimarketingcorp.com
LinkedIn // Twitter // Instagram