This document discusses the genre of Britpop music. It identifies key magazines associated with Britpop like NME and Mojo. Some conventions of Britpop included using the Union Jack logo and colors of blue, white and red while being influenced by past British guitar music. Britpop bands focused on writing their own material, playing instruments themselves, and singing in British accents while referencing British culture in lyrics. The target audience of Britpop included British young people, working class, and those interested in classic British bands from the 1960s/70s. However, the emphasis on British culture made it difficult for Britpop bands to achieve success in the United States.

2. What Magazines?
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Britpop magazine
NME
Mojo
Select

3. Codes and Conventions
• How do we recognise the Britpop genre?
• Colours= blue, white and red
• Logo/symbols= tends to be the Union Jack (sometimes mod
symbols- influence of 1960/70’s pop music)
• Influenced by British guitar music of the past
• Glam rock
• Imagery associated with Britpop was equally British and
Working class.
• Making sounds of the past (similar music to what it was in the
60/70’s)

4. Britpop was defined by focusing on bands rather than solo artists.
Writing their own material and playing instruments themselves.
Singing in regional British accents.
References to British places and culture in their lyrics.
Fashion consciousness.
Stylistically, Britpop bands relied on catchy hooks and wrote lyrics that
were meant to be relevant to British young people of their own
generation.

5. Audiences
• Because there was the emphasis on British reference points,
it made it difficult for the genre of Britpop to achieve success
in the US.
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The audience would have ranged from:
British young people
Working class
Those who were interested in bands such as The Beatles, The
Kinks, The who etc.

6. Audiences
• Because there was the emphasis on British reference points,
it made it difficult for the genre of Britpop to achieve success
in the US.
•
•
•
•
The audience would have ranged from:
British young people
Working class
Those who were interested in bands such as The Beatles, The
Kinks, The who etc.