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Similaire à Collaborate or die (20)
Collaborate or die
- 62. © !nspiration 201207-Feb-14 62
Depth
Depth channels tell
your product's story.
Your website, your
stores and your
salespeople give your
customers and
prospects the detail
they're seeking when
they explore your
product and to guide
them to a purchase.
- 63. © !nspiration 201207-Feb-14 63
Relationship channels
add substantial credibility
to your offering and story.
Here it is about
strengthening
relationships with
satisfied customers
and develop them into
“an army” of authentic
brand advocates.
Depth
- 64. © !nspiration 201207-Feb-14 64
Awareness
Consideration
Preference
Purchase
Advocacy
Advocacy brings you in
the consideration set
immediately…
- 65. © !nspiration 201207-Feb-14 65
Awareness
Consideration
Preference
Purchase
Advocacy
Advocacy brings you in
the consideration set
immediately…
… and drives people
from preference to
purchase much faster
- 76. © !nspiration 201207-Feb-14 76
Social media has
revolutionalized
the way people
communicate,
collaborate and
connect in daily
life …
- 77. © !nspiration 201207-Feb-14 77
Social media has revolutionalized the way people communicate,
collaborate and connect in daily life
… but companies still
use old technologies to
manage their business
- 78. © !nspiration 201207-Feb-14 78
Intranets don’t facilitate
interaction, sharing and
collaboration.
E-mail is a nearly prehistoric
technology by today’s
standards and considered as a
“graveyard of information”.
- 79. © !nspiration 201207-Feb-14 79
We have to capture and utilize
enterprise knowledge in
smarter ways and collaborate
with employees, customers,
partners and shareholders
more naturally and engagingly.
- 81. © !nspiration 201207-Feb-14 81
There’s no business but social business
Email was big, but social is bigger.
Email adoption changed the way
businesses communicate, but
Social Business Software changes
the way businesses work.
- 82. © !nspiration 201207-Feb-14 82
What is a social business solution?
It is a platform to allow a community
to share ideas, expertise, sense of
purpose and trust real-time and to
capture and analyze interactions.