Academic Programs and Search Optimization: Key Steps to Help People Find You

Academic Programs & Search Optimization: Key Steps to Help People Find You Carol Aslanian – Education Dynamics October 20-21, 2011 Chicago, IL Bob Johnson Consulting, LLC

Search Engine Optimization ,[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC

4 steps to success… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC

4 top elements you can impact… Internet Business Promoter: http://www.ibusinesspromoter.com/ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC

You can impact these 8 elements… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC

Can you impact these elements? ,[object Object],[object Object],Bob Johnson Consulting, LLC

Thriving in the “online MBA” jungle… ,[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC

Start with Google Adwords… online MBA, online MBA degree, online MBA programs Bob Johnson Consulting, LLC

Search for “online MBA” ,[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC

Search for “online MBA degree” ,[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC

Search for “online MBA programs” ,[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC

Top performing organic page… Bob Johnson Consulting, LLC

Checking the pieces… URL ,[object Object],[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC

Checking the pieces… title tag ,[object Object],[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC

Checking the pieces… subheads ,[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC

Checking the pieces: Link deeper into your site… Bob Johnson Consulting, LLC

Visual style is not a factor… Bob Johnson Consulting, LLC

The social media element… Social media impact is growing… Goal: network of links that include the primary website Bob Johnson Consulting, LLC

Social media impact for links… Bob Johnson Consulting, LLC

YouTube is 2 nd in Social Media… Bob Johnson Consulting, LLC

Multiple LinkedIn groups… Bob Johnson Consulting, LLC

The impact of “Panda”… ,[object Object],Bob Johnson Consulting, LLC

Important Google change in 2011… ,[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC

23 “high quality” questions to ask… Bob Johnson Consulting, LLC

Especially for content stewards… ,[object Object],[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC

Key metrics for “quality” content… ,[object Object],[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC

Find the “Top Landing Pages”… Bob Johnson Consulting, LLC

Compare results for academic program pages… Bob Johnson Consulting, LLC

Find the least visited web pages you control… Bob Johnson Consulting, LLC

Write for the humans visiting the site, not for search robots… ,[object Object],[object Object],Bob Johnson Consulting, LLC

Don’t “stuff” keywords… ,[object Object],[object Object],Bob Johnson Consulting, LLC

Tips for success… page headings http://bit.ly/ayzqPH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC

Tips for success… page content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC

Final notes… ,[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC

Buy this book… Bob Johnson Consulting, LLC

Read “Search Engine Land”… http://searchengineland.com/ Bob Johnson Consulting, LLC

Learn the Periodic Table… http://searchengineland.com/seotable Bob Johnson Consulting, LLC

Read Matt Cutts’ blog… http://www.mattcutts.com/blog/ Bob Johnson Consulting, LLC

Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC 226 Chauncey Court Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com/customercarewords.html Bob Johnson Consulting, LLC

Academic Programs and Search Optimization: Key Steps to Help People Find You

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Academic Programs and Search Optimization: Key Steps to Help People Find You