Explore a 90% Postive University Website Rating from Future Students & Their Parents

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Susquehanna University in 2010 and 2011 undertook a Customer Carewords survey of future students and their parents on to identify what was most liked and disliked. The results were extremely positive

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Explore a 90% Positive University Website Rating from Future Students & Their Parents © Robert E. Johnson 2011 ACT Enrollment Planners Conference Chicago, IL July 20-22, 2011 Bob Johnson Consulting, LLC

Who is Bob Johnson, Ph.D.? www.bobjohnsonconsulting.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC

Major reason people go to a website… Complete a task Bob Johnson Consulting, LLC

6 key truths about task completion… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC

The Golden Rule… 5 seconds to connect Bob Johnson Consulting, LLC

Susquehanna University CCI Survey Responses in 2010 & 2011… Future students… 182 & 134 responses Parents… 114 & 153 responses Bob Johnson Consulting, LLC

“ If there is one improvement you could make to our site, what is it and why would you make it?” Bob Johnson Consulting, LLC

2010: From 109 future students… Bob Johnson Consulting, LLC

Selected future student comments… ,[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC

2010: From 53 parents… Bob Johnson Consulting, LLC

Selected parent comments… ,[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC

Exploring the website… Bob Johnson Consulting, LLC

Starting with a Google search… ,[object Object],[object Object],Bob Johnson Consulting, LLC

If you start at the home page… Bob Johnson Consulting, LLC

First impression at Admissions… http://www.susqu.edu/admissions/default.asp Bob Johnson Consulting, LLC

Lower on the admissions page… Bob Johnson Consulting, LLC

A mix of student stories… Bob Johnson Consulting, LLC

The “Susquepedia” feature… http://www.susqu.edu/Susquepedia.htm Bob Johnson Consulting, LLC

Clean, if long, inquiry form… http://www.susqu.edu/admissions/21880.asp Bob Johnson Consulting, LLC

My favorite inquiry form… http://email.blueoxmailbox.com/content/28818/RequestMoreInfo.html Bob Johnson Consulting, LLC

Easy-to-scan list of majors, restrained use of top-page photo… Bob Johnson Consulting, LLC

Consistent navigation at academic program pages… Bob Johnson Consulting, LLC

Scholarships, financial aid… http://www.susqu.edu/admissions/FinancialAid.asp Bob Johnson Consulting, LLC

Campus visit details… http://www.susqu.edu/admissions/4640.asp Bob Johnson Consulting, LLC

Outcome stats by academic area… http://www.susqu.edu/admissions/4066.asp Bob Johnson Consulting, LLC

Wrapping up… ,[object Object],[object Object],[object Object],[object Object],[object Object],Bob Johnson Consulting, LLC

Special thanks to… Paul M. Novack, Jr. Director of Web Communications Susquehanna University [email_address] Bob Johnson Consulting, LLC

Bob Johnson Consulting, LLC Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Website Research www.bobjohnsonconsulting.com

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The 2015 AMA digital marketing strategy tutorial puts emphasis on converting inquiries already in hand from potential students rather than creating new inquiries. The strategy: don't go looking for new sources of gold to mine until you have extracted as much as possible from the gold mine you already own. Website design for top task completion has center-stage as the first experience most people will have with a school where they might enroll. An advertising section focuses on custom and "look alike" options and retargeting, with a review of the growing dangers of ad blocking on mobile. Landing pages and email marketing are also included.

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Explore a 90% Postive University Website Rating from Future Students & Their Parents

1. Explore a 90% Positive University Website Rating from Future Students & Their Parents © Robert E. Johnson 2011 ACT Enrollment Planners Conference Chicago, IL July 20-22, 2011 Bob Johnson Consulting, LLC

3. Major reason people go to a website… Complete a task Bob Johnson Consulting, LLC

5. The Golden Rule… 5 seconds to connect Bob Johnson Consulting, LLC

6. Susquehanna University CCI Survey Responses in 2010 & 2011… Future students… 182 & 134 responses Parents… 114 & 153 responses Bob Johnson Consulting, LLC

7. 2010: Few negative votes in any area…

8. 2011: Very similar results…

9. 2011 vs.18 higher education results…

10. Content areas in 2011…

11. Social areas in 2011…

12. Information Architecture areas in 2011…

13. “ If there is one improvement you could make to our site, what is it and why would you make it?” Bob Johnson Consulting, LLC

14. 2010: From 109 future students… Bob Johnson Consulting, LLC

15.

16. 2010: From 53 parents… Bob Johnson Consulting, LLC

17.

18. Exploring the website… Bob Johnson Consulting, LLC

19.

20. If you start at the home page… Bob Johnson Consulting, LLC

21. First impression at Admissions… http://www.susqu.edu/admissions/default.asp Bob Johnson Consulting, LLC

22. Lower on the admissions page… Bob Johnson Consulting, LLC

23. A mix of student stories… Bob Johnson Consulting, LLC

24. The “Susquepedia” feature… http://www.susqu.edu/Susquepedia.htm Bob Johnson Consulting, LLC

25. Clean, if long, inquiry form… http://www.susqu.edu/admissions/21880.asp Bob Johnson Consulting, LLC

26. My favorite inquiry form… http://email.blueoxmailbox.com/content/28818/RequestMoreInfo.html Bob Johnson Consulting, LLC

27. Easy-to-scan list of majors, restrained use of top-page photo… Bob Johnson Consulting, LLC

28. Consistent navigation at academic program pages… Bob Johnson Consulting, LLC

29. Scholarships, financial aid… http://www.susqu.edu/admissions/FinancialAid.asp Bob Johnson Consulting, LLC

30. Campus visit details… http://www.susqu.edu/admissions/4640.asp Bob Johnson Consulting, LLC

31. Outcome stats by academic area… http://www.susqu.edu/admissions/4066.asp Bob Johnson Consulting, LLC

32.

33. Special thanks to… Paul M. Novack, Jr. Director of Web Communications Susquehanna University [email_address] Bob Johnson Consulting, LLC

34. Bob Johnson Consulting, LLC Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Website Research www.bobjohnsonconsulting.com

Explore a 90% Postive University Website Rating from Future Students & Their Parents

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