Keynote presentation at NIRSA Marketing Institute. Reviews new options available for college and university marketing communications, the promise of new connections and higher impact and the perils of losing message control.
19. Two results for “recreational sports”… Michigan State University… University of Michigan
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21. Don’t “stuff” keywords… The page title and description, primary headline, one subhead, twice in the text… More and the page might not seem well written
22. 3. Writing Right for the Web Content people can scan in 2 or 3 seconds… “ Carewords” to engage people when they scan
24. Web readers scan for “care” words… Use headlines that capture attention and engage the visitor… Write from the viewpoint of your audience… What are the “Carewords” that get attention?
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26. Make them obvious for visitors… http://www.kenan-flagler.unc.edu/programs/emba/index.cfm
52. Thank You! Bob Johnson, Ph.D. President and Senior Consultant Bob Johnson Consulting, LLC 226 Chauncey Court Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com/customercarewords.html