![Live Video Event Lunch and Learn Wed Feb 8 Joe Chin CEO of SourcePad, Founder of Best Practices Serial entrepreneur, worked with 60+ startups How to do User Testing 12:10 PM livestream.com/bestpracticesbusiness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/bestpracticeslvehowtodousertesting-120214112013-phpapp02/85/Best-Practices-How-to-Do-User-Testing-1-320.jpg)
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Best Practices: How to Do User Testing
- 2. Background The Lean Startup , Focus on User User Testing has become paramount Skills / know-how not kept pace 1 1 Trademark of Eric Ries
- 4. Types of User Testing Comparative Adoption Viralness Usability (not covered today)
- 5. Comparative Benchmark True read vs. vacuum Zero bias (to tester/owner) Goals Description Compare vs. popular site/app in target market
- 6. Comparative (method) Go up against success Shield identity of tested app Vary order
- 7. Comparative (example) 5 concepts 2 line descriptions each 2 successes 1 stinker Concept test http://bit.ly/yLMHi7
- 8. Comparative (example) 5 concepts 2 line descriptions each 2 successes 1 stinker Concept test http://bit.ly/yLMHi7 Result ID'd promising concept
- 9. Adoption Get an adoption % Identify segments Goals Description Test who will use the application
- 10. Adoption (method) Go for the raw percentage Customer development on the back-end
- 11. Adoption (example) News app vs. Popular app Target market - iPad MVP test Script: http://bit.ly/AwWRku Form: http://bit.ly/yDZ6Wc
- 12. Adoption (example) News app vs. Popular app Target market - iPad MVP test Script: http://bit.ly/AwWRku Form: http://bit.ly/yDZ6Wc Result Not good enough (for this segment) Pivot to different segment
- 13. Viralness Get a viralness feel If possible - get a % Goals Description Test if adopters will talk
- 14. Viralness (method) Focus on the adopters recognized Ask but Judge for yourself Overenthusiam Past viral practices
- 15. Viralness (example) MVP test Form (same as previous): http://bit.ly/yDZ6Wc
- 16. Viralness (example) MVP test Form (same as previous): http://bit.ly/yDZ6Wc Result Very good viralness measurement (for the few users)
- 17. Sponsor Web Mobile RoR iPhone Android We build ideas
- 18. <review> Types Comparative Adoption Viralness Usability (not covered today)
- 19. Tools of the Trade Script - what you say Form - what you enter Examples (same as previous) Script: http://bit.ly/AwWRku Form: http://bit.ly/yDZ6Wc
- 20. Important Tips Judge for yourself Get rid of Test Subject Bias Reactions a User, not opinion OK to speak negative Be conservative
- 21. Happy Testing ! "How to Become a Successful Entrepreneur" Tues Feb 18 @ NYU 44 West Fourth Street, Room # 2-60 Michael Yavonditte: founder Hashable, former CEO Quigo (sold for $340 mil to AOL) Howard Lerman: founder Yext, former CEO Intwine (sold to Datran Media) Register: http://bestpracticesbusiness.eventbrite.com Web Mobile RoR iPhone Android we build ideas Site: sourcepad.com Email: info@sourcepad.com Signup to receive Notifications http://bit.ly/wuv3vp
- 22. Help us spread the word ! If you like this event - please tell others Email, Tweet, Facebook, LinkedIn " Hey, just saw this cool live video event for entrepreneurs. You can learn a lot. http://bit.ly/wuv3vp " Thanks ! Signup link: http://bit.ly/wuv3vp This slide deck: http://bit.ly/yIG1Fn
Notes de l'éditeur
- http://bit.ly/yIG1Fn
- March 7 (1st Wed of every month) http://bit.ly/yIG1Fn