1.
The Best Practices Advantage
Case Study In Communications
Improvement

2.
Starting Position
Our client is a leading source of intelligent information for businesses and professionals. However, because
of its scale of business, it was suffering from bottle-necked communications from mid-level
management, which was adversely affecting their execution, management and alignment.

3.
The Best Practices Advantage
Our major task was to help the client identify the cause of the communication gap by examining
communication best practices of high-performing organizations. Here, we began by discovering where our
client lied among its competitors in terms of communication strength. Our client was in the bottom 1/5:

4.
The Best Practices Advantage
We then performed evidence-based benchmarks, analyzed statistical anomalies and conducted deep-dive
interviews. For example, we found that on average, companies allot more than 40% of their communications
training time to formal training to However, our client spends only 15% of time on formalized training.
On-the-job training In-classroom training Online courses or modules
87.5
70
In % 59.9
45
35
29.3
25
19.8
10 10
5 5
75th Percentile Mean 25th Percentile Client

5.
Our Recommendations
To ensure a successful transformation, Best Practices deployed the below fundamental recommendations:
• Embrace New Media as Tools for Quick
Information Dissemination
• Introduce Message Recall Testing to
Increase Communication Effectiveness
• Inform Middle Management of Senior
Management Initiatives
• Introduce Communication
Effectiveness Criteria in Hiring and
Performance Reviews

6.
Contact Us: ctew@best-in-class.com
Find Out How We Can Help Solve Your Needs
Executives at all of the top 50 global pharmaceutical companies and many
other industry leaders turn to Best Practices when confronting their biggest
business questions and problems.
Contact us for more information
Cameron Tew
Executive Director
Best Practices, LLC
919-767-9246
ctew@best-in-class.com
www.best-in-class.com