4. to a workforce which is predominantly
young…
27% 73%
> 35 years < 35 years
5. Yet, it is a season of discontentment…
12.11%
10.83%
8.32%
2008-09 2009-10 2010-11
Source : www.economywatch.com/
6. Out ! - India‟s largest study on workplace
culture…
471
395
373 2
Number of
2
2 0
0 1
Registrations
0
0
1 1
0
9
No. of Employees Participating: Over 67,000
7. Study saw representation from 20
Industries …
Information Technology
Manufacturing & Production
Financial Services & Insurance
Professional Services
Telecommunications
Hospitality Construction & Real Estate
Biotechnology & Pharmaceuticals
Education & Training
HealthCare Media
8. So, What is A Great Place to Work?
A great place to work is one where you:
Management
Trust the people you
work for...
Employee
Job Other Employees
...have pride in what ...and enjoy the people
you do... you work with
Relationships are the key…..
9. So, What is A Great Place to Work?
Management
achieve
organization‟s
objectives
Employee
Job Other Employees
... give their ... and work together as
personal best a team/family
in an environment of Trust…..
10. Business Benefits – Cumulative Returns of
the „100 Best‟
“100 Best” vs. Stock Market SOURCE:
Cumulative Returns 1998-2009 Russell Investment
Group, 2010
250.00%
224.36%
200.00%
150.00% 111.39%
100.00% 47.06%
41.70%
50.00%
0.00%
"100 Best" "100 Best" Buy S & P 500 Russell 3000
Reset Annually and Hold
“100 Best” are essentially the Best Companies as per GPTW‟s assessment.
11. Voluntary Turnover in India‟s Best
Companies
India‟s Best Vs. Industry Average
17%
Telecommunications 13%
Construction & Real 21%
Estate 14%
19%
Professional Services 14%
Manufacturing & 13%
Production 6%
Financial Services & 21%
Insurance 18%
0% 5% 10% 15% 20% 25%
Industry Average 2011 India's Best 2011
*Source – Best Companies to Work For – 2011 study
12. Essential elements of a Great Place to
Work®
Two way Communication
T Credibility Manager’s Competence
Integrity – Reliability of Management
R Professional Support
Collaboration
U Respect Demonstrated Caring
S Equity
Impartiality
T Fairness Justice
For the Job
Pride About my Team
With the Organization
Individuality is valued
Welcoming Atmosphere
Camaraderie
Part of something larger
13. In reality, two employees may have different
experiences in the same organization…
14. In reality, two employees may have different
experiences in the same organization…
“ Oh, he is ok if you get on the right side of him”
16. Workplace culture was assessed using two
tools…
Employee Response
captures employee
experience through an
anonymous survey
Management Response
captures people practices &
policies at the workplace
18. Employee perceptions have marginally
improved from 2010 but are still below 2009
100
% of Positive Responses
89 91
90 86 85 83 87
82 81 84
80 72 71
76
70 62
60 55 53
50
Top 5 Top 25 Top 50 Rest Bottom 25
Study 2011 Study 2010 Study 2009
19. Media, Hospitality and Auto components
saw the biggest drop in employee
perception…
% of Positive Responses
90 84
79
80 71 71
70 65 66
60
50
Media & Automotive & Auto Hospitality
Entertainment Components
Study 2011 Study 2010
20. Some of the sectors with highest increase
% of Positive Responses in Employee Perception…
90
80
80 76 74 76
72 69 71 71
66 68
70
60
50
IT Retail Energy PSEs Edu &
Training
Study 2011 Study 2010
21. Supervisory levels are less engaged..
90
% of Positive Responses
80 77 78
73 72 71 70
70 69
70
60
50
Senior Managerial Supervisory Below
Managerial Supervisory
Study 2011 Study 2010
22. As are employees with 3 – 5 years tenure …
90
% of Positive Responses
78 77
80 77 77
75 74 75 76
71 70 72 74
69 68
70
60
50
< 6 mts 6 mts to 3 to 5 6 to 10 11 to 15 16 to 20 > 20 Yrs
2 Yrs Yrs Yrs Yrs Yrs
Study 2011 Study 2010
23. and the young are less engaged…
E
n
g E
n
a g
g a
e g
e
d d
25. Over 75 percent of employees in Corporate
India have been in their organization for
less than 5 years...
26. But the percentage of tenured employees
with more than 15 years is double in Top 50
Tenured Employees
12 %
6%
All Companies
The Best
27. It takes time and sustained efforts to be a
Best Workplace…
28. Both small and large organizations can be
Great Workplaces
However, large companies have better
representation in the Top 50 List
2%
6%
6% 14% 13%
99 25%
88 80 40%
72 71
36
25
Less than 250-500 501-1000 1001-2000 2001-5000 5001-10000 Above 10000
250
Total Companies Top 50 Companies
*Source – Best Companies to Work For – 2011 study
30. Work life balance & Flexibility have
improved the most over last 8 years in the
best workplaces…
100
% of Positive Responses
80 81 85 84
80 74
67
60
40
People are encouraged to balance their I am able to take time off from
work life and their personal life. work when I think it's necessary.
Top 25 India-2011 Top 25 India-2010 Top 25 India - 2004
31. Many more employees at the best
workplaces now agree that they have
“Special and Unique” benefits…
100
81 78
80 69
60
40
We have special and unique benefits here.
Top 25 India-2011 Top 25 India-2010 Top 25 India - 2004
32. The Top 25 score over the rest is in
perception about equity related to fair pay
and share of profits
Fairness - Equity
% of Positive Responses
100
80 76 73 74 70
61 58 54 51
60
40
People here are paid fairly for I feel I receive a fair share of the
the work they do. profits
made by this organization.
Top 25 2011 Top 25 2010
33. Their employees perceive them to be doing
a better job of attracting talent…
100
% of Positive Responses
83 81
80 68 67
60
40
Management does a good job of attracting talent for key positions
Top 25 2011 Top 25 2010
All Companies 2011 All Companies 2010
34. They do a relatively better job of creating an
impartial workplace
% of Positive Responses
100 Impartiality
80 73
69 70
66
60 54 57 55
52
40
Managers avoid playing People avoid politicking and
favourites. backstabbing as ways to get
things done.
Top 25 2011 Top 25 2010
All Companies 2011 All Companies 2010
35. % of Positive Responses And they are fun places to work too!
100
83 81
80 66 65
60
40
This is a fun place to work.
Top 25 2011 Top 25 2010
All Companies 2011 All Companies 2010
36. Key Findings of Study 2011
What to focus on to become a
“great workplace?”
37. Differentiating Statements!?
1. What are “Differentiating Statements?” What is
their significance?
2. Differentiating Statements are derived comparing
The Top 25 Best Workplaces with the Average or
Bottom 25 Workplaces Average Positive Scores
across all the 59 statements.
3. These statements represent issues or aspects
that are difficult to do very well consistently. They
are a “tough ask.”
38. What makes the Best Workplaces difficult
to replicate?
1. Equity - Fair share of profits/ Special & Unique
Benefits & Fair pay
2. Reliability- Management‟s actions match their
words / Management delivers on promises
3. Impartiality - People avoid politicking/ favouritism
4. Camaraderie- Fun place to work / when people
change work units they are made to feel welcome
39. Employee Comments Analysis…
Analysis of unstructured employee comments using
software based on Artificial Intelligence principles.
BUZZ ANALYSIS
Determination and depiction of most frequently used
words in employee comments. (Can be done for any
demographic)
SENTIMENT ANALYSIS
Determines the sentiment expressed in the
comments and keeps count and calculates
percentages (Positive, Neutral and Negative).
40. Q 1 – What makes your Organization a great
place to work?
Top Words: Environment, Family, Team, Culture, Opportunity, Facility
41. Q 2 – What will make your Organization a
better place to work?
Top Words: Team, Salary, Facility, Job, Training, Growth, Policy, Environment
42. Buzz Comparison Q-1 Vs. Q-2
Q1 Q2
Top words in Q1 not prominent in Q2: Top words in Q2 not prominent in Q1:
Environment, Family, Culture, Freedom Salary, Promotion
43. Sentiment Analysis for the Qn – “ What
makes your Organization a great place to
work?” Positive Negative
Sentiments Sentiments
45. Employees do not want HR processes, HR
does!
What employees What
want managers do
People
Practices
46. Employees do not want HR processes, HR
does!
HR Processes Managers‟
Competence
47. Illustration – Aligning People Practices
Area of OHS Data India Top 50/ Current / Proposed HR Processes and
Differentiator (percentile Score People Practice Manager’s
scores) Competence
Candid I feel well I can ask Speaking
Commun- informed manageme •Town hall sessions Communication
ication about issues nt any • Leadership blogs process &
that reasonable • Videos policies
•Open Book policy
impact/concer question
n me – (42) and get a Listening Communication
straight •Intranet forums Resource Centre
answer. •Cutting Chai with CEO
(76%) •Employee Survey Employee
•“Write to Know” Handbooks
•Team feedback – 360 degree
etc Skills in listening
•“Get out of the door” policy
•“Express Yourself” boards
&
•Best question awards communicating
•Hotline bad news
•Ask CEO – intranet forum
Skills in
•Welcoming confrontation
•Feedback from new joiners
48. “The Best” Workplace Culture
Qualities, Practices, Policies, Procedures,
Processes
► Variety
Breadth of programs, policies, and
methods for implementation.
► Originality
Programs, policies, and practices that
are unique and creative, while “bearing
the mark of the company”
► All-inclusiveness
Programs, policies, and practices are
for everyone.
► Human Touch
A sense of appreciation, generosity,
and warmth in programs and policies.
► Integration
Programs and policies linked by a
central theme, an overarching
framework in which the programs are
delivered.
49. Variety
1. Many different types of programs/practices
2. Many methods of delivering programs/practices
50. Example- Variety in Listening
METHOD PROGRAM METHODS PROGRAMS
Staff, Team, HR
Personal meetings
Large group
Listening meetings: Town Halls Meetings: Tea/Coffee with the
CEO
Open forums
Large group
Town Halls
meetings:
All-hands Sessions
and Brown Bags
Listening Dedicated e-mail
addresses
Technology
Blogs
enabled:
intranet
Surveys
Newsletters
51. Originality
1. Programs are creative; unique
2. Programs are developed by the company, not bought or
cut and pasted from outside source
3. Company might have taken the idea from another
company, and then given it their own “SPIN”
52. Listening - Originality
1. Town Hall Meetings 1. Stacy‟s Chat Time
2. Coffee with the COO
2. Team Meeting 3. „TGIF‟ sessions
4. Googlegeist –
3. Employee Survey Google‟s annual
company-wide
employee
satisfaction survey
5. Talk Time
53. All Inclusive
1. Programs and policies are available to everyone,
regardless of rank, age, gender, race, disability, etc.
2. Employees at all levels participate in creating or
delivering programs.
54. Listening – All Inclusive
1. Women‟s Forums
1. Town Hall Meetings 2. All inclusive organization-
wide employee surveys
3. New hire feedback
4. Candidate interview
evaluation forms
5. Blogs/ Chats
6. Forums for different ethnic
groups
7. Forums for economically
socially and physically
challenged people.
55. Human Touch
1. Programs and policies convey
a sense of caring, warmth, and
respect
1. Individualized, personalized
2. Genuine, Sincere
3. Programs are generous
– Rewards
– Compensation
56. Listening - Human Touch
1. Intranet Chats 1. One-on-one meetings
2. Tea/Coffee with the CEO
2. Suggestion Box 3. Off-site feedback retreats
4. Candidate interview
evaluation forms
5. Skip level meetings
57. Integration
• Programs fit together with a
common theme, concept, or
philosophy
• Programs tied to the company’s
vision, mission, or values
• Programs related to the
company’s products
58. Listening - Integration
1. Town Hall Meetings
2. Open Team Q&A Sessions
3. Department meetings
Practice Various Methods/ Platforms for Integration with
Listening to employees Values/ Culture
Direct Anonymous Feedback
Q&A feedback for
Leaders
Town Halls Y X X Share Value stories
Employee X Y X Questions on Values &
Surveys culture
360 degree X X Y Questions on Leaders
Feedback demonstrating values
Ethics X Y X Acting on non-
Hotline adherence to Values
59. Learning from the Best Workplaces…
1. Building the foundation - Articulating a People Philosophy
2. Strengthening the foundation – build the differentiators
• Equity
• Reliability
• Impartiality
• Camaraderie
3. Building the pillars- Creating great people managers
4. Putting the roof - Articulating and institutionalizing your
Employer brand
• Attracting talent for key positions
• Equity –equal treatment
• Creating a fun place to work
Do you have the people practices that will help you to
institutionalize the above? - the best workplaces do.
