1. Introduction

2. What is a “Mini Enterprise” ?

3. What was the idea?

4. Chewing Gum

5. The problem...
Do you have a chewing gum?

6. I got elected

7. The General Assembly

8. [Picture Lycée]

9. [Picture Diekirch]

10. [Picture Luxembourg]

11. [Picture World]

12. How is Chew Illusion organized?

13. Teacher

14. Different departments

15. Coach

16. “The problem with banks is, that you are by now
only a number in their documents, they don't
know you at all”

17. The innovation camp

19. What is the innovation camp about?

20. The Challenge:
“Banque 2.0”

21. Our solution
Instant Messenging via smartphone
Using their already existing App
New Tab
Login
Possibility to communicate with support center
Backend with all informations stored
Guichet.lu with customer interaction
→Would solve the problem Steve told us about

22. Their reaction

24. Exactely, there was none!

25. Their decision
bulletin board...

26. ...This is so 1990s...

27. Thorben G. on Event Marketing

28. Marketing is all about added value

29. Digital Marketing in our Mini Enterprise

30. [Facebook]

31. [Twitter]

32. www.chewillusion.com

33. Thinking about marketing and what the
added value was

34. When does the chewing gum arrive?

35. “We will deliver as soon as you paid your bill”

37. << PAUSE >>

38. The product finally arrived

39. Motivation back up!

40. What about the added value?

41. What has been done so far
Facebook page
Base of 50 likes
People that were impressed by the idea
Twitter account
Some tweets from time to time
Chewillusion.com
Only some Twitter and Facebook box

42. Lets get the community engaged
Facebook
Invited all my friends from school
Waited to reach 70-80 Likes
Invited all my friends
So far 113 and counting...
Twitter
Not that popular
Only 10 followers
chewillusion.com

43. Keeping the community engaged
Pictures
Challenges
Questions
Giveaways ( chewing gum, of course ;) )

44. Ideas that were denied
Before official release
Giving away Mint leaves
During the sale
1.20€ - discount of .20€ → facebook check-in
1.20€ - discount of .20€ → photo upload
1.20€ - discount of .20€ → comment

45. The current status
No official sale done so far
50% already sold
Talking about new order
Projects finishes in about 2 months
!We are going to lose money!

46. A closing thought!

47. Thank you :)
twitter.com/HoffmannMich
facebook.com/HoffmannMich
hoffmann.mich@gmail.com