1. Evaluation Question 2
How effective is the combination
of your main product and ancillary
texts?

2. I feel that my main product and ancillary texts link well together to
create a clear link between the three pieces of work and are easily
recognised as being related to each other. I have done this in many
ways such as;
- We used the title „At Your Convenience‟ was featured somewhere in
all three products.
- We also added the scheduling of the documentary to the print advert
and radio trailer. (Channel 4, Thursday, 8:30pm)

3. Throughout our documentary to keep the continuity we used the same
person for the voiceover in our radio trailer and for the documentary
voiceover, this links the two products as people will recognise the voice and
will therefore be able to relate it to the documentary.
Also to keep the continuity we use the same slogan in both the radio trailer
and print advert. This is also so that the public will recognise the slogan and
can relate the two products together.
Below is our print advert and our radio trailer showing that the slogans are
used in both.

4. To show that we have used the same slogan and title throughout, below is a
copy of our radio trailer script.
1: I get it twice a week
2: I get it once a week
3: I get it once a day
4: I only get it once a month
45% of people in the UK like the taste of fast food too much to give it up.
Families spend an average of £3.40 per head on fresh vegetables per week
but are willing to spend £4.20 per head on takeaway foods.
Takeaways are now a staple part of the British diet, with families consuming
at least one takeaway per week.
Clip from Asda interview – 00:00:47:21- “I know I can get takeaway food
from supermarkets but also from takeaway outlets and I would probably use
both of those.”
Are you what you eat?
At your convenience, Thursday, 8:30, Channel 4

5. Also as part of the radio trailer we used clips taken from the actual
documentary which gives the audience an insight as to what will be featured
in the documentary and what they should be expecting when watching it.
This also shows a clear link between the two. The trailer starts with an
unusual clip of people saying “I get it twice a week” “I get it everyday” and
other clips like that which doesn‟t give you a direct insight into the
documentary unless you listen to the rest of the trailer, we did this so that it
would grab the audiences attention and so that people would listen to the
rest and watch the documentary.
Audio clips are shown
below this presentation.
The radio trailer will be aired on national and digital radio stations. Another
place where we could show our radio trailer would be between songs on
websites such as Spotify and WE7, this way people would have to listen to
the clip before listening to another song

6. The print advert has an image which is relevant to the topic of the
documentary as the image is of someone eating a variety of different
takeaway style foods. This is so that the audience can automatically link the
image to the topic of the documentary. The food in the mouth signifies that
the documentary will have some sort of relevance to food and the
background image is a collage of different takeaway menus which also
shows a direct link to takeaways.

7. The tone of the programme is informative and doesn‟t use serious language
as although the documentary is giving serious information we chose to make
the tone informal. The tone is also reflective in promotional text, for example,
in the radio trailer it goes through some facts and figures about takeaway
food so because it was information that we were giving out we used a
relaxed tone of voice to keep the audience listening.
The slogan „Are You What You Eat?‟ directly addresses the audience in both
the radio trailer and the print advert. Because we used a question as our
slogan it keeps the audience questioning what they‟ve been asked and will
hopefully make them watch the programme.

8. Here are some examples of where our print advert may be shown:
- Channel 4 Website
- Daily Mail
- TV Times
- Magazines (Heat, OK)
- TV Guide
To grab the audiences attention, billboards would be located in places such as;
outside food halls and shopping centres so that we can reach a mass audience.

9. As a whole, my main product and three ancillary texts combines well
together to make an effective all round product.