What is the Detroit SOULcase? And why is it significant?
Every year the South-by-Southwest (SXSW) Conference
introduces the newest trends in technology, film and music to a
community of consumer that is not only vocal but also highly
influential thus making the opportunity of being a featured talent,
brand or product at an SXSW conference to be extremely lucrative.
The Detroit SOULcase is a one-of-a-kind event to be hosted
during the 2012 SXSW Music Conference.
This SOULcase will introduce Detroit artists and modern brand
campaigns to an eager consumer who is able to “spread the word”
at a moment’s notice via their ever-increasing social network.

BethanyEast PR is teaming up with Detroit-based event planners and
publicist, including Stellar Business Solutions , Graphics 20/20, and
MASH Media to construct the first ever Detroit SOULcase at the South-
by-Southwest (SXSW) Conference hosted in Austin, Texas in March 2012.
This collective is devoted to promoting Detroit talent and reaching a very
connected audience. Having more than 30 years of combined experience
in entertainment production, marketing and project management, this
team of entrepreneurs, entertainment specialist and tastemakers have
hosted events, managed profitable campaigns and introduced new trends
to various markets nationwide.
The Detroit SOULcase is the collective innovation of our very uniquely
creative, but parallel minds. Our goal is quite simple; meet and exceed
our audience and sponsors expectations by providing national coverage
on brands and Detroit talent and build relationships within a very specific
and modern consumer community.
Sponsors of the Detroit SOULcase will benefit from a festival-wide marketing & PR
campaign. Our efforts will reach a possible audience of 750,000 + music lovers,
nationwide with the heaviest concentration on South-by-ers between the ages of 21 and
45. During our event we give you the opportunity to put your brand and product
directly into the hands of potentially loyal consumers. We know that creating an
experience around your brand ultimately has a profound effect. Depending upon
your level of involvement, your brand and/or advertising message can be seen
during the pre and post execution of DetroitSOULcase. We are targeting urban
consumers who are actively interested and involved in social scenes and music –
and that’s just about everyone! This audience will see your brand/message in a
dynamic, unique and attentive interactive-environment that will help sell your
product or service. We plan to reach your audience via print promotion, radio spots,
website, social media and live streaming, hand flyers and branding ambassadors.

The Detroit SOULcase team is dedicated to executing its marketing
plan precisely and with extreme professionalism. It is our goal to
introduce trending topics to our audience via a number of popular sites,
blogs and news feed including
 Social Media SEO
Designated Hashtags and Keywords
Facebook FanPage
Google+ Business Page
Twitter
Foursquare for concert check-in
 Co-op Marketing
Dual brand exposure in popular nationally recognized events
 Print and Billboard Advertising
Purchased Ad space in popular newspapers and magazines
6-story billboard space located in heavy traffic, downtown
Detroit are
 Product Placement
Brand ambassadors represent your brand at every SOULcase
event
 Event broadcasting, Austin-to-Detroit and the World
Edited video pushed to all social media sites
All sponsors will be listed before or after edited performances
 LIVE Streaming Video of performances
LIVE, un-edited stream can be viewed on Facebook and
Google+ via LiveStream.com
 Promotional packets and gift bags
 Web banners, video teasers, blogs and online
calendars
Event promotion and marketing at its best, features in top
industry blogs and sites.

By the numbers…
Music Conference, Austin, TX, March 11-15, 2012
2009 – Registered Participants, 27k
• 11,687 music conference participants
• Representation from 49 foreign countries
• 1987 showcasing acts
• Media coverage of SXSW in 2009 was valued at $17.6 million.
2010 – Registered Participants, 31k
• 13,020 registered music participants from 49 foreign countries
• Music trade show attendance of 19,400
• Indirectly and directly injected $99 million in the Austin, TX
economy
• 2,310 music media personnel in attendance
• 39,738 room nights booked in 56 official hotels
2011 – Registered Participants, 45k
• 71% of registrants between the ages of 21 and 40
• 60% of registrants have incomes between $35k to $150k
• 2,941 music media personnel in attendance
• 19% of music conference registrants are International citizens
60% growth over 3 years and multi-medium international media coverage
create having representation during SXSW a lucrative opportunity.
4

• Media coverage includes radio, television, newspaper and
potential video production of the event for a combined value
of approximately $15,000*.
• Banners: Your company logo/name will be prominently
displayed on banners surrounding the perimeter of the
event location, where all the action occurs. Banners are
viewed by up to 15,000 spectators around the event and a
capacity of 300 people within the event. They are likely to
appear in event video, photographs, local media coverage
and be distributed via the social media networks of event
attendees.
• Logo promotion: Your company logo will be distinctly
displayed on event shirts, free music discs, free music
download sites, event websites and social media sites,
press releases, posters, flyers and other promotional
material
• Sound promotion: Your Company will be presented on
high profile local radio stations leading up to the event, and
will be mentioned at frequent intervals throughout the event.
• On-site product display and further sales opportunities for
your company are available
• *Media value based on minimum coverage of the 2010 SXSW
Conference, held in Austin, TX.
Cold Men Young
SaxAppeal

• Your company logo/name banners prominently displayed within
the event location
• Logo promotion: Your company logos will be distinctly displayed
on event shirts , advertising, event website, posters, flyers and
other promotional materials
• Sound promotion: Your company will be presented at frequent
intervals throughout the event
• On-site product display and further sales opportunities for your
company are available
• Specialized Brand Ambassador will personally introduce your
brand to Austin audience members
Pato Margetic
B!TCHLY Bizness
• Logo promotion: Your company logos will be distinctly displayed on event
shirts, advertising, event website, posters, flyers and other promotional
materials
• On-site product display and further sales opportunities for your company are
available
• Placement on all billboard, print and internet ads
• Promotional material, swag, given away to all Detroit audience members
• Specialised Brand Ambassadors will personally introduce your brand to Detroit
audience members.
6

• Logo promotion: Your company logos
will be distinctly displayed on event
shirts, free download promotional
flyers, event websites, posters, flyers
and other promotional materials.
• Promo items at all Detroit-based events Off-Rip
*TENTATIVE & APPROXIMATE
Marketing Materials $4,000
 Banners, Flyers, Posters  Promo photo shoot
 Web Banners  Video Teasers
Swag, Give-Aways $3,500
 T shirts  Stickers
 Compilation CD  Mini Buttons
Venue Costs  River Place Bar, Detroit, MI $2,500
• The Old School Bar, Austin, TX  5E Gallery, Detroit, MI
 Throwback Media Studios,
Detroit, MI
Promotional Campaign $5,500
 Ad space on Blogs  Wurlitzer Bldg. Ad Space,
 Social Media Marketing Detroit, MI
Staff $6,350
 Brand Ambassadors  Intern
 Venue Security  On site photo/videographer
Sound Equipment/Deejay $2,500
Headliner Talent Hospitality $7,800
 Travel and Headliner is yet to be announced
Accommodations for
headlining talent
Accommodations/Storage $500
Misc. Expenses $2,500
TOTAL $35,150

The Detroit SOULcase roster of
performers boast a combined fan base
BTCHLYBizness
of approximately 300k music lovers Grammy Winning Artist Royce da
who stay connected with them via 5’9
• Facebook, J Tait
• Twitter, John Regal (aka Illa J)
• Tumblr,
Gwenation
• Youtube
• and other popular social networks
RenCen Coolbeanz
ColdMenYoung
Jessica Care Moore
Off Rip
Black Milk
Gwenation
Pato Margetic
FLUXphonic
Miss Korona
Robo Robb
Dwele
Nametag
D-Rick
BlackMilk
Featuring
SaxAppeal Band and
Guest DJ (Grammy nominated
artist) DWELE*
Jessica Care
Moore
Royce da 5’9
10

Renaissance
Benefits of
Boulevard
Harmonie
Midtown
Sponsorship
Belle
Demonstration or display opportunities
*
Introductions to celebrities, photo ops
* *
Opportunity to provide inserts to event-based social
media blasts * *
Designated Brand Ambassadors solely promoting your
brand or product * *
Social media mentions and hashtags promoting
sponsorship of events * *
On-site product sampling opportunities
* * *
Donation of sponsorship revenue to designated charity
* * *
Database marketing – access to event-generated
database for direct mailing * * * *
Hospitality – tickets to the events
* * * *
Inclusion in all media releases and other media
contacts * * * * *
Signage on banners, marketing materials and websites
* * * * *
Coupons or advertising on the reverse side of event
flyers * *
Brand Placement on 6-story leased advertising
space in high traffic Detroit area * * * * *

Contact information
To become a sponsor of the Detroit SOULcase or to seek out other opportunities
within the showcase please do not hesitate to contact us.
 BethanyEast PR & Mgmt.
Consulting
 Christian Reed
 Bethany.EastPR@live.com
 313-355-3701
 Stellar Business Solutions
 Andrea Adams, Sponsorship
Coordinator/PR
 313-525-0197
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