1. WHAT KIND OF MEDIA INSTITUTION MIGHT
DISTRIBUTE YOUR MEDIA PRODUCT AND
WHY?

2. What publishing house would publish WAVE magazine?
After creating my music magazine, I had to decide on what
media institution may want to publish WAVE magazine.
Initially, I had created a publishing house study on the media
institution ‘CONDE NAST’
Conde Nast is currently based in the US but is infamously
known as a worldwide publishing industry. This particular
publishing house publishes various well known and
established magazines such as:
which all vary from
worldwide fashion to politics and social issues. The
publication itself is well known for being the originator of
Well known ‘CONDE NAST ’publications:
‚lifestyle magazines‛ therefore setting a high level of
standard for other publishing houses which publish similar
lifestyle magazines.
The New Yorker; VOGUE; Vanity Fair & GQ
CONDE NAST is not a media institution which usually publishes music
magazines and their audience’s are mostly limited to working adults and
intellectuals. I believe if CONDE NAST were to publish a magazine such as
WAVE, this would eliminate competition amongst publishing titles,

3. WHY WOULD IT BE BENEFICIAL FOR CONDE
NAST TO PUBLISH WAVE MAGAZINE?

4. REACHING A WIDER AUDIENCE
Conde Nast as a publication have a wide variety of magazines on
offer, however they all more or less attempt to reach a similar
target audience. For example, VOGUE magazine. VOGUE magazine has a
very particular target audience of females in their late twenties
and thirties; they aim to reach the modern day working women
which reflect in the publication as a whole. Vogue is very
successful in reaching and attracting their target audience, this is
reflected in audience for WAVE magazine are female teenagers
The target their high readership.
aged 15-17could this be improved if Conde the published WAVE magazine?
that are interested in Nast indie/pop genre. Conde nast
How
will benefit from publishing WAVE magazine as it is very
different to any magazine they have on offer right now, this
shows how versatile the publication is. By reaching a wider
target audience, the more readers will be attracted to their
publications and will inevitably make more of a profit.

5. DEMOGRAPHICS FOR CONDE
NAST
Median Age:
42.6
Median HHI:
$93,259
Gender - Male/Female:
47% / 53%
Education - Graduated College:
51%
Employment Status - Professional
/ Managerial:
46%
AUDIENCE AIM FOR WAVE MAGAZINE:
Age range:
15-17
Gender – Male/Female:
Female 100% Male 0%
Education:
Secondary school / Sixth
form
Employment status:
Unemployed / Part time
employment
Conde nast could gain from publishing from WAVE magazine
as you can clearly see from their demographics, their
magazines aim a concentrated type of people within society,
therefore publishing wave shows their versatility and
brings a completely new audience to their market.

6. CONDE NAST WILL RECEIVE A GOOD
REPUTATION, THEIR READERS WILL KNOW THEY
LIKE TO CHALLENGE THE NORM
The genre for WAVE magazine is indie/pop, CONDE NAST
do not usually publish music magazines and as there is
also a real lack of indie op magazines in the publishing
industry currently, Conde nast will be widely
appreciated by their readers for trying to advertise
an original publication such as WAVE magazine that
This would branches out from conventions of typical music
therefore increase the media
institutions magazines and genres. recognise
profits, as people will
the publication attempting to challenge the
norm and feel more inclined to buy WAVE
magazine under CONDE NAST.

7. GROWTH OF READERS
The target audience for WAVE
magazine is teenage girls ages 1517, teenagers especially within
these ages are more inclined to
use social media sites to talk
about their everyday lives and
new interests. As WAVE magazine can
be viewed as a magazine which
branches out of the norm due to the
genre ‘Indie/pop’ and the way it has
been constructed, it will gain
support from teenagers using social
media sites..
Therefore, this will inevitably gain attention for the
publication CONDE NAST and will make their publications
and other magazines more wide spread.

8. FINANCIAL BENEFITS
As a media institution, Conde nast will be looking
for a certain amount of financial profit to gain from
distributing any magazine. They want to know that a
magazine will have leading success in the future to
best benefit them and their company. WAVE being a
new indie pop magazine will attract the attention of
many indie pop teenage girls, increasing their sales
if they were to distribute my media product. Also,
the price of the magazine stands at £3 which means
the fact it can be easily assessable to students and
I would alsoteenage girls will inevitablysubscription to my
want to encourage a yearly mean a large growth in
sales a price of £35 a year for will benefit from
music magazine, at for WAVE and Conde nasteall issues of the
this greatly.
magazine monthly. Teenage girls may feel more inclined to pay
£35 a month straight away to be entitled to the magazine
every month without delay of having to purchase the magazine
in store, this would mean a mass profit for Conde nast and
they will be receiving this at a quicker rate from a yearly
subscription.

9. WHERE WOULD WAVE MAGAZINE BE DISTRIBUTED?
I would distribute WAVE magazine in WH Smith, as this is where
other Conde Nast publications are advertised. I would do this as if I
shows
consistency. Also, WH Smith is easily assessable for my
was to publish my magazine with Conde nast this
target audience of teenage girls aged 15-17, as they’re students
they will be in WH Smith often buying school
supplies etc. They would then be able to pick up a copy of WAVE
magazine when in store.

10. WHERE WOULD WAVE MAGAZINE BE
DISTRIBUTED?
Publishing at a shop such as WH Smith is good because it shows
consistency, but also what I realised from my audience research
was that teenage girls that listen to Indie pop music are also
highly inspired by their clothing / fashion choices, therefore I have
decided to display my magazine in shops such as: American Apparel,
Topshop and Urban Outfitters at the till before they purchase
their other clothing. The magazine this way will be easily noticed
and will boost sales.