1. Brand ManagementBuilding Relationships; Earning and Protecting the Trust Between You and Your Publics

2. Reputation Management is… Building authentictrust between your organization and the people that matter most to you.

3. Value of Reputation

4. Today’s Relationship Drivers Satisfaction with experiences Consistency Trust Commitment (personal) Transparency (honesty) Sources: Terry Flynn, Ph.D., McMaster University, DeGroote School of Business David Armano, darmano.typepad.com

11. A Convenience Store with a Commitment to Do Things Right.

12. Quality In Our Convenience Store Employees.

15. www.brandtags.net

16. Communicating in the 21st Century Considerations: A competitive, global marketplace 24/7 media environment Consumer-centric Expectation of governance/responsibility Challenges: Providing context, perspective Demonstrating our competitive advantage Consistent message and experience

18. Brand Position SIUE is a respected state university that offers students an individualized, diverse, and comprehensive education and lifestyle, along with a liberal education through an affordable opportunity. Through personal relationships with educational leaders, exceptional access to resources and programs and a campus environment of unrivaled natural beauty, SIUE strives to provide every student with an excellent education – one that inspires and motivates individual excellence and positions them to excel in the global marketplace.

19. Brand Promise = excellence Energy of academic challenge Excitement of NCAA Division I sports Empowering environment Experience of life on campus Exploring career options…

20. Face and Voice Face – A mentor who sets the standards for excellence not just through words, but by example. He is a leader in the very best sense of the word - recognized and respected by those who are inspired by his confidence, perspective and actions. He lives in and appreciates the opportunities of the present, while also looking optimistically toward a brighter future. Like the faculty mentors at SIUE, this brand encourages, energizes and enlightens. And we are better for the experience.

21. Face and Voice Voice – This brand doesn’t just speak to us; it engages and motivates us. There is the reassurance of intelligence and encouragement here – this is a voice with something to teach us. It’s a voice that makes us want to learn and improve. A voice that gives us the confidence to feel that we can do that, and more.

22. Brand Mark The symbol of SIUE’s quest for, and commitment to, excellence. The more the brand mark and tagline are used in conjunction, the stronger the connection to “excellence” will become. Connected to the SIUE name,links SIUE to the SIU system; also maintains its own identity, just as the University is making its own mark.

23. Brand Mark When to use this? In correspondence, refer to the university as SIUE, in all caps, without the red logo. In the absence of a logo, refer to the university as SIUE, in all caps, without the red letter “e”.

24. Brand Qualities: Lower Case Approachable – SIUE is not a pretentious place. Here, educators don’t just instruct students; they mentor them. Emerging – At SIUE, the college experience is dynamic and youthful. Progressive – To continue to provide an excellent education, we constantly seek better ways to help students learn. Edgy – At SIUE we challenge paradigms, to provide students with an education that exceeds expectations. Bold – We have the confidence and conviction to know who we care and what we want to accomplish.

25. Brand Qualities: Red Vibrant – SIUE is actively improving to meet the needs of students and the community. Energetic – Like our students, we believe that education is not a passive experience, but an active pursuit. Passionate – We are not merely interested in the pursuit of learning, we are dedicated to it. Powerful – Like our students, we fully appreciate the power of a quality college education. Confident – We not only set the standards; we live by them. And we expect nothing less from our students.

26. Brand Qualities: Athletic Marks Growing – The SIUE Cougar logo has the attitude of a winner. This is a program ready to claim a place in NCAA Division I athletics. Progressive – The SIUE Cougar logo embodies an edgy, contemporary feel. Optimistic – The Cougar logo is looking forward, anticipating the next victory. Vibrant – The bold lines of the Cougar logo convey the confidence of a winner.

27. Brand Qualities: Athletic Marks Energetic – Like the ever-advancing SIUE athletics program, there is an inherent sense of forward motion in this logo. This is not a lazy “fat cat,” but a predator on the prowl. Passionate – The Cougar logo reflects the energy of the SIUE athletes and supporters who make our program shine. Powerful – SIUE athletes are more than contenders. They are winners. The SIUE Cougar logo embodies this winning spirit, in a symbol with unmistakable power.

32. Evolving the Brand Coming soon: More secondary marks Vertical version Secondary athletic font Fresh merchandise

34. Value of Reputation

35. Reputation Management Turning relationships into results Customer loyalty Recruiting/retention Increased funding/donations Potential premium pricing Protection against crisis Empowering brand ambassadors

36. How Can We Help? Elizabeth Keserauskis ekesera@siue.edu linkedin.com/in/bethkeserauskis @bethkeserauskis SlideShare.net/bethkeserauskis