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Similaire à 2010 OASBO Spring Conference Presentation: Simple Strategies for Helping Support Staff Become Part of the PR Team (20)
2010 OASBO Spring Conference Presentation: Simple Strategies for Helping Support Staff Become Part of the PR Team
- 1. FROM THE INSIDE OUT: Simple Strategies for Helping Support Staff Become Part of the PR Team www.slideshare.net/bethmichelle
- 5. Up to 90% of School Communication comes from School District Employees!
- 6. Not from your Superintendent or Board Members
- 7. And not from your PR/Communication Dept.
- 10. Build a Foundation Conduct Staff Surveys or Hold Focus Groups Formal or Informal Listen & Learn!
- 16. Create an Employee Newsletter Include relevant news for everyone Create regular features Recognize employees
- 18. Put Employees First Adopt a “First to Know” philosophy Remember: “7 Words You Don’t Want to Hear” from Employees
- 24. Build a Key Communicators Network Gather Information Distribute Information
- 35. Conduct a “Grass is Greener” Campaign Be an “Undercover Boss” Do a “Dirty Job” Offer to Swap Jobs for a Day