While student and employer demand for MBAs continues to be strong, interest in online and blended learning and growth in credentials are challenging long-held notions about the value of a traditional degree. What should business school leaders be thinking about and doing in light of this changing landscape? View the LinkedIn Pulse article accompanying this presentation here: https://www.linkedin.com/pulse/5-key-trends-impacting-business-education-today-betsy-ziegler

1. Innovation and Collaboration:
The future of business education
© KSM 2015 1
Elizabeth “Betsy” Ziegler
Chief Innovation Officer, Kellogg School of Management

2. “Half of the business schools in this country
could be out of business in 10 years—or 5.”
– Dean Lyons, University of California (2015)
2© KSM 2015
Are U.S. Business Schools Headed
For A GM-Like Fall?
– Poets & Quants (2015)
Udacity Says It Can
Teach Tech Skills to
Millions, and Fast
– The New York Times (2015)
Google executives explain why the MBA
approach to building things is ‘stupid’
– VentureBeat.com (2015)
MOOC technology will
force MBA degrees to
change
– Financial Times (2013)
Could Digital Badges
Replace Traditional
Degrees for DIY
Learners?
– Good (2011)

3. 3© KSM 2015
Online Enablers
K-12 Supplemental
Classroom Tech / Infrastructure
Language Learning MOOCs
Virtual Schools
Data Platforms
Adaptive Learning Textbook Disrupters
LMS
Post-secondary emphasis
K-12 emphasis
Open source
Process Innovation
New Pedagogy Tutoring Outcomes Study
Materials
Blended
Learning
Consumer
Skills-based Software training Online coding Next-Gen Content
Startups
shaping
education
today*
* “How startups are
shaping the future of
the $2 trillion education
industry"
– Mahesh Vellanki

4. Demand for business education is high
4© KSM 2015
1 in 5 undergrads major in business
1 in 4 masters students are pursuing business degrees
50 percent more MBA degrees are earned today than 10 years ago

5. © Sally Blount 2014
World more complex than ever before
• Reduced barriers to entry
• Reduced rewards to innovation
• Shorter product and idea life cycles
• Harder and more complex problems
• Endless data and information
• Less sticky brands
• Too many distractions
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6. 1
Trends that matter as we envision our future
6© KSM 2015
Pricing ourselves out of the market
Power shifting to the student
Is school still a place?
Rise of the credential
Future of work
2
3
4
5
For more on these trends, view my LinkedIn Pulse article here.

7. Winners will be those who…
Experiment
7© KSM 2015
Manage product portfolio
Adapt curriculum
Collaborate
Invest in partnerships

8. We have a responsibility and opportunity as
business education leaders.
What we offer is more important than ever.
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