Some of the most advanced technical practices allow to get sustainable and effective benefits only if you use them properly. Unfortunately the inertia in adapting the way of working to the changing needs can thwart any technological advantage. In this talk I discuss the reason why an appropriate change of the way of working is a non postponable need. I also present some methods and indicators to help you adapting your way of working to the product’s needs, your company's culture and the technical practices.