The document discusses Enterprise 2.0, defining it as an emerging social and technical movement to help businesses evolve by connecting decision makers to information, services, and people. It says the first large Enterprise 2.0 initiative is likely to fail due to focusing on the wrong things, such as information instead of knowledge. However, failure is not necessarily bad and is needed to learn what works. It provides tips to avoid failure, such as focusing on applications not just services, and emphasizing social capital and evolution over just change.