20. Tracking On-site Social Activities
_gaq.push([
'_trackSocial',
network,
socialAction,
opt_target,
How often do people
opt_pagePath
use these things? ]);
32. Key Takeaways
• Use the Social Conversions Report to
measure the direct, and assisted value from
social.
• Analyze behavior of socially engaged visitors.
Are they different?
• Learn what content is popular on various
social networks. Can you create more content
and share?