Ratish Web 2.0

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BG Mahesh

Ratish's presentation about Web 2.0 in India

Business Technologie

Are Indian Marketers leveraging Web 2.0 well?

Each question (total 5 questions) has a “score” for your “RQ”

Know your RQ! Ex: “You are the blue-eyed child”.

Promoting the App via Social Media Beacon ads

What are Beacon social ads? ,[object Object],[object Object],[object Object],[object Object],[object Object],Note the Social Action above the HDFC SLI ad. Says “XYZ is a FAN of PRODUCT ABC” after XYZ used the Facebook App. SCIENTIFIC , WOM VIRALS USING WEB 2.0!

Advantages for HDFC SLI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Daily click volumes jump 300% Daily click volume in Facebook before Beacon AFTER Beacon

The Difference Is Measure & Reporting Social & In-banner Syndication

Google Gadget Application Rajshri Gadget distributed via UGC, Social Media & Paid Placements

Colgate Game as a viral application in Facebook

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Ratish Web 2.0

1. Are Indian Marketers leveraging Web 2.0 well?

2. Offline Ad

3. Facebook App

4. Each question (total 5 questions) has a “score” for your “RQ”

5. Submit your entry!

6. Know your RQ! Ex: “You are the blue-eyed child”.

7. One click viral invites!

8. Promoting the App via Social Media Beacon ads

10.

11. Daily click volumes jump 300% Daily click volume in Facebook before Beacon AFTER Beacon

12. Leveraging Widgets For Bookmyshow

13. The Difference Is Measure & Reporting Social & In-banner Syndication

14. Google Gadget Application Rajshri Gadget distributed via UGC, Social Media & Paid Placements

15. Colgate Game as a viral application in Facebook

16. ICICI Credit Card On Facebook